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Paul McCartney Teases Launch Of “NEW” Album Across Clear Channel’s Multiplatform Network

  Paul McCartney Teases Launch Of “NEW” Album Across Clear Channel’s
  Multiplatform Network

Business Wire

NEW YORK -- October 11, 2013

Clear Channel, a leading global media and entertainment company specializing
in radio, digital, outdoor, mobile and on-demand entertainment and
information, today announced that music legend Paul McCartney will tease the
launch of his forthcoming solo album, ‘NEW’, with a creative, multi-platform
campaign across Clear Channel’s extensive global properties. The campaign
includes exclusive digital out-of-home elements in 30 major cities across 18
countries, as well as an iHeartRadio Album Release Party.

iHeartRadio, Clear Channel’s industry-leading digital radio platform, held an
exclusive iHeartRadio Album Release Party with Paul McCartney: A Q&A and
Performance hosted by on air talent Jim Kerr of Q104.3 in New York City on Oct
9, which celebrated ‘NEW’, scheduled to be released October 15. The surprise
event will be aired across Clear Channel Media and Entertainment Classic Rock,
Classic Hits, Oldies and AC stations across the country (times vary by
location) and on iHeartRadio.com/pm and will stream on Yahoo! Monday October
14 at 9 p.m. ET/ 6 p.m. PT. The event will let listeners hear songs from
McCartney’s upcoming album and exclusive insights behind the music before the
album is released to the public.

Beginning Sunday, Oct. 13, Clear Channel Outdoor - North America (NYSE:CCO)
will tease the iHeartRadio Album Release Party with Paul McCartney: A Q&A and
Performance on digital billboards across the country – driving fans to tune
in. Utilizing digital out-of-home’s unique ability to offer advertisers a
highly flexible and creatively rich platform through which to engage with its
target audience, the campaign will feature six different creative executions
that will change throughout the campaign’s duration. For the teaser element,
bold, inspiring and intriguing quotes from the song lyrics of the title track
“NEW” will be showcased on CCO’s digital screens alongside a call to action to
search for “#whatsnewpaul”, driving audiences online to discover Paul
McCartney on Twitter, Instagram, Facebook and through Google to
paulmccartney.com where they can listen to new tracks, learn more and
pre-order the album. On the day of the album’s launch, a final creative will
reveal the complete album artwork. The digital out-of-home campaign will be
featured on billboards in the following U.S. markets: Akron, Atlanta, Boston,
Chicago, Cleveland, Columbus, Dallas, Des Moines, El Paso, Ft Smith, Houston,
Indianapolis, Jacksonville, Las Vegas, Los Angeles, Melbourne, Memphis, Miami,
Milwaukee, Minneapolis, New Jersey, Oakland, Ocala, Orlando, Philadelphia,
Phoenix Portland, Reno, Sacramento, Salisbury, San Antonio, Seattle, Tampa and
Wichita.

"NEW," the first album of all-new original Paul McCartney material in six
years, will be released in the U.S. on October 15. The multi-producer Paul
McCartney album features four distinct styles, four different sets of ideas,
coming together into one.

Paul McCartney said: “It's funny, when I play people the album, they’re
surprised it’s me. A lot of the tracks are quite varied and not necessarily in
a style you'd recognize as mine. But I didn't want it to all sound the same.
We had a lot of fun.”

“Clear Channel Outdoor’s global network of digital screens marries the oldest
form of advertising with the newest technology, providing brands with huge
creative potential to connect simultaneously with people around the world,”
said William Eccleshare, CEO, Clear Channel Outdoor.“As the exclusive digital
out-of-home partner for the launch of Paul McCartney’s ‘NEW’ album, we are
delighted to be bringing this smart, creative, tease-and-reveal campaign to
life, demonstrating the compelling creative power and flexibility of outdoor.”

“At Clear Channel Media and Entertainment, we are huge fans of Paul McCartney
and his music, and there is no better way to bring his newest work to
listeners across America than through our incredibly broad range of
entertainment assets.” said John Hogan, Chairman and CEO of Clear Channel
Media and Entertainment. “Whether it’s a massive event like the iHeartRadio
Music Festival or an intimate iHeartRadio Album Release Party, connecting
artists with their fans is at the core of what we do and we are delighted to
work with Paul to share his “NEW” album with millions nationwide.”

The teaser campaign for “NEW,” will be revealed on Clear Channel Outdoor
digital OOH screens in the following 18 countries across the globe:

- Belgium      - Mexico
- Canada          - Norway
- Chile           - Peru
- Denmark         - Singapore
- Finland         - Spain
- France          - Sweden
- Hong Kong       - Switzerland
- Hungary         - UK
- Italy           - USA
                  

For more information about Paul McCartney, visit:

@paulmccartney
#whatsnewpaul
www.paulmccartney.com

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the world’s largest
outdoor advertising companies, with more than 750,000 displays in over 40
countries across five continents, including 48 of the 50 largest markets in
the United States. Clear Channel Outdoor Holdings offers many types of
displays across its global platform to meet the advertising needs of its
customers. This includes a growing digital platform that now offers over 1000
digital billboards across 37 U.S. markets. Clear Channel Outdoor Holdings’
International segment operates in nearly 30 countries across Asia, Australia,
Europe and Latin America in a wide variety of formats.

Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA

About Clear Channel Media & Entertainment

With 243 million monthly listeners in the U.S., Clear Channel Media &
Entertainment has the largest reach of any radio or television outlet in
America. Clear Channel Media & Entertainment serves 150 markets through 840
owned radio stations, and the company’s radio stations and content can be
heard on AM/FM, HD digital radio, satellite radio, on the Internet at
iHeartRadio.com and on the company’s radio station websites, on the
iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and
used via navigation systems. iHeartRadio, Clear Channel's digital radio
platform, is the No. 1 all-in-one digital audio service with over 225 million
downloads; it reached its first 20 million registered users faster than any
digital service in Internet history.

The company’s operations include radio broadcasting, online and mobile
services and products, live concerts and events, syndication, music research
services and independent media representation. Clear Channel Media &
Entertainment is a division of CC Media Holdings, Inc. (OTCBB:CCMO), a leading
global media and entertainment company. More information on the company can be
found at ClearChannel.com.

Like us on Facebook at facebook.com/iHeartRadio
Follow us on Twitter at twitter.com/iHeartRadio

Contact:

Clear Channel Outdoor
Jason D. King, 212-812-0064
jasondking@clearchannel.com
or
Clear Channel Media and Entertainment / iHeartRadio
Angel Aristone, 212-377-7802
angelaristone@clearchannel.com
 
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