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Heartland Payment Systems® and Tabbedout Serve Up Integrated Mobile Payment Solution to Drive Consumer Engagement



  Heartland Payment Systems® and Tabbedout Serve Up Integrated Mobile Payment
  Solution to Drive Consumer Engagement

    Mobile Platform Designed Exclusively for Restaurants and Bars Enables
            Operators to Influence Purchases, Payments and Loyalty

Business Wire

PRINCETON, N.J. & AUSTIN, Texas -- October 11, 2013

Heartland Payment Systems (NYSE:HPY), one of the nation’s largest payment
processors and a leading provider of merchant business solutions, and
Tabbedout, the free mobile payment app that allows consumers to open, view and
pay tabs with their phones, have announced a strategic partnership to deliver
an integrated mobile payment solution designed specifically for restaurant and
bar operators. This joint solution, which will be brought to market by
Heartland’s national sales force of more than 800 relationship managers,
eliminates the tedious process of serving physical checks to each patron and
tab management while also enhancing the customer experience by enabling
consumers to access their checks and securely check out on demand.

Heartland and Tabbedout have a shared goal of supporting an open merchant and
consumer platform that starts with payments and provides an infrastructure for
merchants and brands, such as beverage brands and payment sources, to engage
with consumers. By aggregating customer data, including profile information,
purchase history and feedback, this solution enables operators and brands to
offer targeted rewards and incentives to influence purchasing decisions,
increase loyalty and attract new customers, all within the venues’ existing
infrastructure. Tabbedout will continue to work with other payments and
related companies to enable operators to work with the providers of their
choice.

Leveraging key technologies from Heartland — the sole endorsed payments
provider of the National Restaurant Association and 46 state restaurant
associations — the companies will enhance the Tabbedout platform with features
such as alternative payment acceptance; multi-use tokenization for payment
security; SKU-level gift, rewards and promotions; reservations and waitlist
management; gateway and e-commerce solutions; and more that enable operators
to improve their payments and business management. The companies are also
working together to integrate additional value-added services such as dining
reviews and venue discovery to deliver more value to both customers and
merchants.

“As a merchant advocate, it is Heartland’s duty to evaluate all advances in
technology as we innovate and empower our customers to take full advantage of
feature-rich solutions tailored for their specific business needs that also
create engaging experiences for their patrons,” said David Gilbert,
Heartland’s president – hospitality group. “Built exclusively for the
hospitality industry, Tabbedout’s ability to simplify front-of-house
management and communicate directly with consumers in a meaningful way, all
while facilitating a seamless, enjoyable customer experience, can change the
way restaurants and bars do business. When combined with Heartland’s
leading-edge technology, the combination becomes more powerful.”

The Heartland-Tabbedout solution is being rolled out this fall in several
major cities, including Austin, TX; Dallas, TX; Houston, TX; New York, NY; and
New Orleans, LA.

“We know that in restaurants and bars every penny counts, which is why
Tabbedout is designed specifically to enable operators to run more profitable
businesses. We create a competitive advantage for merchants by helping them
create value for their customers, whether that’s through unrivaled convenience
or a personalized guest experience that delivers targeted offers that can help
them save money or take advantage of great deals,” said Alex Broeker, CEO of
Tabbedout. “Working closely with partners like Heartland, we will be able to
deliver even more value to operators and consumers as we continue to expand
our mobile payments and loyalty platform. Heartland’s advanced, proprietary
processing technology and wide array of targeted merchant solutions are the
perfect complement to our mobile application that, when combined, provide a
solid foundation for us to build upon together.”

This news comes on the heels of Heartland’s recent announcement of its a
strategic partnership with Leaf, an open commerce platform that enables
integrated commerce solutions and gives merchants the ability to choose the
business tools that best fit their needs. Tabbedout will soon be available
through the LeafAppstore™ for use on the LeafPresenter™, a tablet specifically
designed for commerce.

About Heartland Payment Systems

Heartland Payment Systems, Inc. (NYSE:HPY), the fifth largest payments
processor in the United States, delivers credit/debit/prepaid card processing,
mobile commerce, e-commerce, marketing solutions, security technology, payroll
solutions, and related business solutions and services to more than 275,000
business and educational locations nationwide. A FORTUNE 1000 company,
Heartland is the founding supporter of The Merchant Bill of Rights, a public
advocacy initiative that educates merchants about fair credit and debit card
processing practices. Heartland also established The Sales Professional Bill
of Rights to advocate for the rights of sales professionals everywhere. More
detailed information can be found at HeartlandPaymentSystems.com,
HeartlandPaymentSystems.com/Careers, Heartlandpaymentsystems.com/Blog or
follow the company on Twitter @HeartlandHPY and Facebook at
facebook.com/HeartlandHPY.

About Tabbedout

Tabbedout provides an application that makes payment of restaurant/bar tabs
simple, secure and quick. Through deep integrations with point-of-sale systems
in over thousands of locations nationwide, Tabbedout is rapidly gaining a
footprint among merchants and consumers. Beyond providing a better experience
for hospitality patrons, Tabbedout connects merchants with their customers
through the Tabbedout Periscope product. Periscope automatically identifies
customers when they arrive and shows their profile, including previous visits
and purchases. Merchants can easily select subsets of their customers to send
them offers, and otherwise communicate with them to increase repeat business,
all delivered directly to a patron's smartphone. For more information,
visit www.tabbedout.com.

Forward-looking Statements

This press release contains statements of a forward-looking nature which
represent our management’s beliefs and assumptions concerning future events.
Forward-looking statements involve risks, uncertainties and assumptions and
are based on information currently available to us. Actual results may differ
materially from those expressed in the forward-looking statements due to many
factors, including risks and additional factors that are described in the
Company’s Securities and Exchange Commission filings, including but not
limited to the Company’s annual report on Form 10-K for the year ended
December 31, 2012. We undertake no obligation to update any forward-looking
statements to reflect events or circumstances that may arise after the date of
this release.

Contact:

Media:
Vault Communications for Heartland
Pamela Caruolo, 610-455-2746
pcaruolo@vaultcommunications.com
or
Leanne Scott Brown, 610-455-2742
lbrown@vaultcommunications.com
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