Fourth Utility Case Study Released by the Association for Demand Response & Smart Grid

 Fourth Utility Case Study Released by the Association for Demand Response &
                                  Smart Grid

PR Newswire

WASHINGTON, Oct. 11, 2013

WASHINGTON, Oct. 11, 2013 /PRNewswire-USNewswire/ --The Association for
Demand Response & Smart Grid (ADS) released a new case study today that
examines how systems thinking and an open attitude can help utilities
innovate, learn, and view smart meter rollouts as opportunities to proactively
reach out to their entire customer base. The case study uses interviews with
employees and partners of San Diego Gas & Electric (SDG&E) to illustrate how
the utility's smart meter deployment and community outreach affected its
traditional business processes and how it involved customers and stakeholders
to co-design new products, programs, and systems. The narrative-style case
study is the fourth in an ADS series that goes behind the scenes to examine
the goals, reasoning, and processes used to design and evaluate program
offerings and tools.

"This case study highlights the way that a traditional, investor-owned
utility, can still find ways to be a creative learning organization by working
with its customers and community stakeholders in designing its programs and
products," said Dan Delurey, Executive Director of ADS.

Delurey noted that SDG&E was chosen as a case study subject because it would
appear that many of its lessons could be useful to other utilities, regardless
of size or governance structure. The case study, which was funded by the
Department of Energy's Office of Electricity Delivery and Energy Reliability,
and authored by Judith Schwartz of To the Point, lists the following among the
lessons learned by SDG&E in its smart meter deployment:

1.Cultural shifts take time and commitment from leadership and managers
    throughout the organization.
2.Transparency and accountability are critical to effective collaboration.
3.If customers, stakeholders, and interveners are partners in the creation
    process, they have a vested interest in the successful outcome of new
    programs and practices.
4.Prototyping and rapid development models work successfully with a
    structured collaborative framework, even in regulated environments.
5.Working with trusted community-based partners allows utilities to
    proactively anticipate the changing requirements and concerns of evolving
    communities while communicating more effectively.
6.Deployment of smart meters can provide a focal point to connect with every
    customer in a positive and proactive way.
7.A learning mindset  is effective when applied to technical, IT, and
    operational projects as well as customer outreach.

"Like the previous case studies released by ADS, our format uses interviews
with the 'players' to provide an inside view of implementing a smart meter
rollout, and challenges readers to consider how they would apply these
experiences to their own organizations," said Delurey. "You get to hear from
SDG&E personnel, not just what their conclusions are, but how they got there,
and who they worked with along the way. We hope that practitioners and
policymakers will use this to see what lessons were learned by SDG&E and how
they might be applied to their own work."

Delurey also noted that one aspect of the deployment at SDG&E involved the
question of how energy efficiency programs could be enhanced via integration
with the smart meter deployment, and how traditional barriers and silos are
being transcended. This question will also be explored in-depth at the
upcoming National Summit on Integration of Energy Efficiency and Smart Grid
being held in Washington, DC October 15-16. More information on that is
available at

The case study can be found on the ADS website at

About the Association for Demand Response & Smart Grid

The Association for Demand Response & Smart Grid (ADS) is a nonprofit
organization consisting of professionals, companies, and organizations
involved in demand response and smart grid. It provides services to educate
and help policymakers and practitioners its members in the conduct of their
work and in the attainment of their goals. ADS seeks to establish and grow a
demand response "community" of policymakers, utilities, system operators,
technology companies, consumers, and other stakeholders.

Group Members of ADS are Ameren, American Public Power Association (APPA),
Arizona Public Service (APS), California ISO, Comverge, Con Edison,
Conservation Services Group (CSG), Constellation, Corporate Systems
Engineering, Dimplex, Duke Energy, Emerson Climate Technologies, ENBALA,
Energate, EnergyHub, EnerNOC, Freeman, Sullivan & Co, GE, ISO New England,
Itron, Landis+Gyr, MISO, National Grid, National Rural Electric Cooperative
Association (NRECA), Navigant Energy Practice, Negawatt, NYSERDA, Olivine,
On-Ramp Wireless, Opower, Pacific Gas & Electric (PG&E), PECO, PJM
Interconnection, Reliant, Rodan Energy Solutions, San Diego Gas & Electric
(SDG&E), Siemens, Silver Spring, Southern California Edison (SCE), Southern
Company, Tennessee Valley Authority (TVA), and Vermont Energy Investment
Corporation (VEIC).

More information on ADS can be found at:

About To the Point

Judith Schwartz is an entrepreneur, marketing strategist, and communications
professional on the forefront of sustainability issues, the Smart Grid,
alternative energy, and the digital home. Her Silicon Valley- based firm, To
the Point, designs human-centered strategies, conducts research and meta-
analysis, creates narratives and messaging, facilitates cross-stakeholder
conversations, and develops communications and outreach prototypes.

SOURCE Association for Demand Response & Smart Grid (ADS)

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