Nickelodeon Greenlights Second Season of Hit Animated Preschool Series Peter Rabbit

 Nickelodeon Greenlights Second Season of Hit Animated Preschool Series Peter

New Halloween-Themed Peter Rabbit Debuts Friday, Oct. 25, at 1:30 P.M. (ET/PT)

PR Newswire

NEW YORK, Oct. 11, 2013

NEW YORK, Oct. 11, 2013 /PRNewswire/ --Nickelodeon and independent media
company Silvergate Media today announced the greenlight of a second season (26
episodes, two half-hour specials) of the hit animated preschool series Peter
Rabbit. Launched on Nick in December 2012, Peter Rabbit is based on the
characters created by Beatrix Potter in her classic children's series The
Tales of Peter Rabbit. Peter Rabbit is produced in conjunction with
Silvergate Media and animated by Brown Bag Films.


A brand-new episode of Peter Rabbit, "The Tale of the Giant Pumpkin/The Tale
of the Fierce Bad Rabbit," will premiere Friday, Oct. 25, at 1:30 p.m. (ET/PT)
on Nickelodeon. Peter Rabbit reached 6.3 million preschoolers in third quarter

"Peter Rabbit has captured the hearts of preschoolers and parents because of
the series' rich stories, loveable characters and stunning animation," said
Teri Weiss, EVP, Production and Development, Nickelodeon Preschool. "We are
excited about continuing our partnership with Silvergate Media on creating
this dynamic series that champions determination, discovery and being a good

Mary Durkan, CEO of Silvergate Media, said: "We are very pleased to be working
with Nickelodeon to develop season two of the new Peter Rabbit. Nickelodeon is
a fantastic partner and we look forward to continuing the journey of Peter
Rabbit with them."

The second season will continue to follow the adventures of mischievous Peter
Rabbit and his best friends Benjamin Bunny and Lily Bobtail, as well as many
of the much-loved and iconic Beatrix Potter characters, including Squirrel
Nutkin, Jeremy Fisher and Mr. Tod. Season two will see the addition of
Mittens the cat, Pig Robinson, and Mr. Tolly the tortoise, along with an
expanded animated world for Peter and his friends to explore.

In "The Tale of the Giant Pumpkin," Peter sets his sights on the biggest
pumpkin in Mr. McGregor's patch, rolling it out of the garden turns into the
ride of a lifetime. In "The Tale of the Fierce Bad Rabbit," Peter and his
friends set out to taste the sweetest dandelions in the world, only to find
they're protected by the meanest character in the entire valley!, Nickelodeon's award-winning website, parents and preschoolers
can watch full-length episodes ofPeter Rabbit, printPeter Rabbit
activitiesand play free games including the all-newNutkin's Nut Catch!
game.Coming soon to the site is a Photo Booth application, where kids can
customize and decorate photos with Peter Rabbit characters, borders, seasonal
stickers, and more.

The Tale of Peter Rabbit, written and illustrated by Beatrix Potter, was the
first in the series to be published by Frederick Warne (1902) and it went on
to become one of the best-selling children's classics of all time. The Tale of
Peter Rabbit has never been out of print and is translated into over 35
languages throughout the world. Beatrix Potter's Classic Tales have delighted
children for more than 100 years. Today a wide range of books are published by
Frederick Warne under the Beatrix Potter brand, including gift books,
storybooks, novelty books and the original classics. Lifetime global sales of
the Beatrix Potter books exceed 250 million and over two million books are
sold every year worldwide - which is four books every minute.

About Silvergate Media
Silvergate Media is a highly creative TV Production and licensing company
driven by big ideas and big collaborations. Formed in 2011, and with offices
in New York and London, Silvergate develops world-class brands which inspire,
entertain, educate and engage through innovative content, great products and
strong partnerships. Among these brands are Peter Rabbit and Octonauts, two
highly successful international properties for children.

Lifetime global sales of the Beatrix Potter books exceed 250 million and over
2 million Beatrix Potter books are sold every year worldwide - which is four
books every minute.

About Brown Bag Films
Brown Bag Films® is an award-winning animation studio, producing high quality
animation for the international market. Established in 1994 by Cathal Gaffney
and Darragh O'Connell, Brown Bag Films remains a creative-led company. Their
numerous awards include Oscar nominations for Give Up Yer Aul Sins (2002) and
Granny O'Grimm's Sleeping Beauty (2010), and Bafta and Emmy nominations for
The Octonauts (2012). Employing more than 120 full time staff in their
Dublin-based headquarters, with a second office in LA, Brown Bag Films are
committed to producing the highest-quality, cross-platform animation with
strong stories and engaging characters. Recent productions include Chorion's
Olivia for Nickelodeon U.S., Enid Blyton's Noddy in Toyland for Chorion/FIVE
UK, The Octonauts for Silvergate Media/BBC and Disney Junior's Doc
McStuffins. Current productions include Henry Hugglemonster for Disney
Junior, Peter Rabbit for Silvergate Media/Nickelodeon/CBeebies, and second
seasons of The Octonauts and Doc McStuffins.

About Nickelodeon
Nickelodeon, now in its 34th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books and feature films. Nickelodeon's U.S. television network is
seen in more than 100 million households and has been the number-one-rated
basic cable network for 18 consecutive years. For more information or artwork,
visit Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

SOURCE Nickelodeon

Contact: Heather Brown, Nickelodeon Publicity, (212) 846-6240,
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