Quad/Graphics Creates Ultimate Innovation Experience at DMA2013

  Quad/Graphics Creates Ultimate Innovation Experience at DMA2013

“Innovation Stations” Show Marketers How to Increase Audience Engagement and
Response, and Lower Cost-Per-Piece Mailed


Business Wire

SUSSEX, Wis. -- October 11, 2013

Quad/Graphics, Inc. (NYSE:QUAD) will show direct marketers attending DMA2013
how to maximize their marketing spends through innovative audience engagement
and mail processing approaches that increase response and return on
investment, and mitigate rising postage costs.

Attendees visiting Quad/Graphics’ booth #401 at the DMA Exhibition Hall
(October 13-15 in Chicago’s McCormick Place) will be able to launch several
different interactive experiences using mobile smartphone or tablet devices.
Further, they will be able to experience three distinct “innovation stations,”
all focused on helping direct marketers create integrated campaigns that drive
improved results, control overall delivery costs and achieve greater ROI:

  *The Media Integration Station will  showcase inventive DM campaigns that
    combine the power of print with mobile and online channels to better
    engage consumers and achieve campaign goals
  *The Delivery Optimization Station will feature Quad/Graphics’
    industry-leading solutions for mail preparation and delivery that mitigate
    rising postal costs, resulting in a lower cost-per-piece mailed
  *The “Beat the Control” Station will display  the newest, most engaging
    formats in direct mail marketing

“As a printer and media channel integrator, we help our clients successfully
use print in combination with other media channels to acquire and retain
customers, increase response rates and promote brand consistency,” says Joel
Quadracci, Chairman, President & CEO of Quad/Graphics. “The DMA is where the
industry goes to see direct marketing innovation in action, and that’s a major
theme of our DMA presence this year.”

Steve Jaeger, President of Quad/Graphics’ Direct Marketing group, says looming
postal rate increases will also be a major topic at DMA: “At DMA2013, our
experts will demonstrate how mailers can optimize their postal and delivery
spend, achieving the most beneficial balance between postage and logistics
costs and delivery performance.”

About DMA2013

DMA2013, The Global Event for Data-Driven Marketers, is the Direct Marketing
Association’s annual conference and exhibition. This year’s event, to be held
October 12-17 in Chicago’s McCormick Place, features keynote presentations,
workshops, panel discussions, awards events and hundreds of exhibits in the
Exhibition Hall (open October 13-15), all focused on how direct marketers can
deliver relevant, measurable, on-demand messaging in an omnichannel marketing

About Quad/Graphics

Quad/Graphics (NYSE: QUAD) is a global provider of print and related
multichannel solutions for consumer magazines, special interest publications,
catalogs, retail ad inserts, direct mail, books, directories, and commercial
and specialty products, including in-store solutions. Headquartered in Sussex,
Wis. (just west of Milwaukee), the Company has print-production facilities as
well as other support locations throughout North America, Latin America and
Europe. As a printing industry innovator, Quad/Graphics (www.QG.com) is
redefining the power of print in today’s multimedia world by helping its
clients use print as the foundation of multichannel communications strategies
to drive their top-line revenues while reducing their total cost of print
production through workflow solutions, and pioneering distribution and mailing
programs, among other offerings.


Media Contact:
Claire Ho, 414-566-2955
Investor Relations Contact:
Kelly Vanderboom, 414-566-2464
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