ReliaBrand(R) Announces Walmart(R) Canada Chain-Wide Distribution

ReliaBrand(R) Announces Walmart(R) Canada Chain-Wide Distribution 
KELOWNA, BC -- (Marketwired) -- 10/11/13 --  ReliaBrand Inc. (OTCBB:
RLIA) (OTCQB: RLIA) announced today Walmart(R) Canada will be the
exclusive chain-wide national retailer of the Adiri(R) NxGen(R)
Nurser in Canada in 2014. After successful initial testing of the
full line of Adiri(R) NxGen(R) Nursers in 150 selected Walmart(R)
stores across Canada, ReliaBrand(R) was approved as a chain-wide
inline supplier beginning January, 2014. In addition, ReliaBrand will
be replenishing the inventory in the select Walmart(R) stores on a
regular basis until the January, 2014 transition has been made.
Currently many of the select stores have sold out of the initial
Adiri(R) NxGen(R) Nursers. Replenishments to Walmart(R) Distribution
Centers began last week and the Adiri(R) NxGen(R) Nursers will begin
to appear again in the select Walmart(R) stores over the next few
"We are very excited to continue to partner with Walmart(R) Canada
for the Adiri(R) product line," said ReliaBrand CEO Antal Markus. "We
know Canadian moms prefer shopping at Walmart(R) because they can
find the best new products at the best prices. Coupled with their
national reach, Walmart(R) was our clear first choice as a partner
from the very beginning. Having now had the opportunity to work
together with the incredible team at Walmart(R) in Canada during this
initial test, we are even more excited to expand our reach chain-wide
to offer consumers across Canada the Adiri(R) NxGen(R) conveniently
located at any one of the 388 Walmart(R) retail store in 2014." 
The NxGen(R) bottles are a 2012 introduced version of the patented
Adiri(R) Nurser's and feature new 5.5 ounce Newborn and the 9.5 ounce
infant sizes in new colours. The new Adiri(R) NxGen(R) offering also
includes replaceable nipples in varying flow rates to accommodate all
the infant feeding transitional stages. The full line of Adiri(R)
products, including its Sippy cups, teething rings, pacifiers and
other unique Adiri(R) accessories will be also be featured on
Walmart(R) Canada's "" site ( The on-line Adiri(R)
Walmart(R) Canada offering will also be promoted by
through its 'Baby Registry' and other planned distinctive
"We first me
t Walmart(R) Canada at the 2012 ABC Kids Expo and it was
from this initial meeting the opportunity to have such an incredible
retail launch partner in Canada for Adiri(R) developed," stated
ReliaBrand CEO Antal Markus. "We head into the 2013 ABC Kids Expo
next week with our new Adiri(R) MD+ Nurser in hand and a new focus on
developing relationships with national and large regional USA and
international retail store chains. We have worked hard to ensure the
2013 ABC Kids Expo will lead to new relationships in key target
markets that are as fruitful and beneficial as our 2012 meeting at
the Expo with Walmart(R) in Canada has proven to be thus far."  
About ReliaBrand and Adiri(R) 
 Located in Kelowna, B.C. Canada,
ReliaBrand(R) is a publicly traded company listed on the OTC Bulletin
Board listed under the "RLIA" trading symbol. ReliaBrand owns and
manufactures the Adiri(R) brand of infant feeding products. Adiri(R)
is the most highly awarded baby bottle in the history of the category
with international recognition for its superior medical benefits and
revolutionary design. 
Safe Harbor Statement 
 This press release contains "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995 as defined in Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934. These statements are not guarantees of future performance and
involve significant risks and uncertainties. Actual results may vary
materially from those in the forward-looking statements as a result
of the effectiveness of management's strategies and decisions,
general economic and business conditions, new or modified statutory
or regulatory requirements and changing price and market conditions.
No assurance can be given that these are all the factors that could
cause actual results to vary materially from the forward-looking
statements. For forward-looking statements in this news release, the
Company claims the protection of the safe harbor for forward-looking
statements contained in the Private Securities Litigation Reform Act
of 1995. The Company assumes no obligation to update or supplement
any forward-looking statements whether as a result of new
information, future events or otherwise. This press release shall not
constitute an offer to sell or the solicitation of an offer to buy
Media inquiries: 
Maximum Performance Advisors 
Christian Hansen 
(858) 381-4677 
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