DG MediaMind Acquires Republic Project

DG MediaMind Acquires Republic Project 
Acquisition of Social and Mobile Rich Media Platform Rounds-Out
Cross-Channel Offerings and Expands Social & Mobile Advertising
NEW YORK, NY and LOS ANGELES, CA -- (Marketwired) -- 10/08/13 --  
Digital Generation, Inc. (NASDAQ: DGIT), the world's leading
multi-screen advertising company, announced that it has agreed to
acquire Republic Project, a cloud-based ad platform that enables
agencies and brands to create, deliver and measure social and mobile
rich media campaigns. DG has agreed to acquire substantially all of
the assets of Republic Project for $1.4 million in cash and an
additional earn out tied to revenue and EBITDA performance targets in
2014 and 2015. Republic Project's 11 employees, including CEO AJ
Vernet, will join DG's Los Angeles office. 
The deal solidifies the creative, targeting, retargeting and
optimization capabilities that DG MediaMind offers advertisers across
display, mobile and now social advertising. 
"Every channel offers advertisers a unique set of opportunities to
engage with audiences," said Ricky Liversidge, DG CMO. "Continuing to
integrate and innovate within areas such as social and mobile, while
making sure advertisers can move quickly within a data driven
landscape, is critical. The addition of Republic Project's technology
and knowledge helps accelerate this process." 
Republic Project has a platform that allows agencies and brands to
produce and deliver ads on social platforms such as Facebook and
Twitter in a fraction of the time typically required to produce and
deliver campaigns. 
"We consistently hunt for new opportunities that increase engagement,
amplify our brand's content and get more out of every media dollar we
spend in social. Investments in new tools and technologies are guided
by success and results, and rich media units in the newsfeed across
Facebook and Twitter continue to prove their worth," said Colin
Sutton, US Director of OMD Word. "Working with tools like Republic
Project has helped us increase video views, impressions, earned reach
and conversions for our entertainment, and CPG customers." 
"Our goal was to build a technology that would enable advertisers to
reach their audience in a new and immersive way while providing a
central hub for managing and tracking all deployed apps across
various platforms," said AJ Vernet, Republic Project CEO. "The DG
acquisition means we can fast track our solution globally, while
integrating with one of the most robust advertising data hubs in the
About DG 
DG (NASDAQ: DGIT) is the leading global multiscreen advertising
management and distribution platform, fueling campaign management
across TV, online, mobile and beyond. Through a combination of
technology and services, DG empowers brands and advertisers to work
faster, smarter and more competitively. Boasting the world's largest
hybrid satellite and Internet network for broadcast video delivery,
the Company's unparalleled campaign management encompasses
multiscreen ad delivery, cross-channel research and analytics, and
unified asset management. The DG product portfolio consists of two
overarching product lines for online and video campaign management:
MediaMind and VideoFusion. 
With New York as a center of operations, DG is a global company that
connects over 14,000 advertisers and 7,400 agencies worldwide with
their targeted audiences through an expansive network of over 50,000
media destinations across TV broadcast and digital advertising in
about 78 countries, managing approximately ten percent of the world's
media assets. For more information, visit http://www.dgit.com.  
For more information contact: 
JoAnn Horne
Market Street Partners
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