ADDING and REPLACING ‘Cleaning for a Reason’ Gives the Gift of a Clean Home

  ADDING and REPLACING ‘Cleaning for a Reason’ Gives the Gift of a Clean Home

Non-profit aims to raise awareness and ease the burden of cleaning for cancer
                patients during Breast Cancer Awareness Month

Business Wire

DALLAS -- October 11, 2013

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Non-profit aims to raise awareness and ease the burden of cleaning for cancer
                patients during Breast Cancer Awareness Month

As the nation focuses on increasing awareness of breast cancer and raising
funds for research during Breast Cancer Awareness Month, Cleaning for a Reason
is helping make life a little easier for women battling the disease, one
housecleaning at a time. The American Cancer Society estimates that 800,000
American women will be diagnosed with cancer in 2013.* Cleaning for a Reason
aims to help those cancer patients by taking on the chore of cleaning with the
help of Swiffer and Walmart.

“I started this organization when a woman told me she couldn’t afford to have
her house cleaned because of her medical bills,” said Debbie Sardone, founder
of Cleaning for a Reason. “It’s women, undergoing the physical, emotional and
financial rigors of cancer treatment, who need professional housecleaning
services the most and we are so grateful to Swiffer and Walmart for helping
expand our reach.”

Swiffer and Walmart are partnering with Cleaning for a Reason to raise
awareness with pink Swiffer Sweepers, WetJets and Dusters displayed in
specially branded pallets. The display features a Walmart associate who is a
breast cancer survivor. Through Swiffer, Walmart and Cleaning for a Reason,
millions of shoppers will be exposed to the non-profit’s mission and
commitment to helping those affected by cancer.

“With this type of exposure, more women will become aware of what we offer and
more maid services will become partners to help ease the burden of these brave
women who are in the fight of their lives,” added Sardone.

Breast Cancer Awareness Month creates a natural opportunity for Cleaning for a
Reason to raise awareness of their mission to ease the burden of household
chores for women. Currently, there are more than 1,000 maid services in U.S.
and Canada who volunteer their time and services to provide free professional
cleanings. They “bring meaning to cleaning” by providing more than 13,000 free
housecleanings to date, allowing women to focus their energy on fighting
cancer. Maid services that want to volunteer and cancer patients who would
need free cleanings can sign up at

About Cleaning for a Reason

Cleaning For A Reason strives to aid women who are battling cancer by teaming
up with cleaning services across the U.S. and Canada. Together, these two
forces offer free maid services to meet the needs of women, and since 2006
have donated up to $3.7 million in free services. Based in Lewisville, Texas,
Cleaning For A Reason works with more than 1,000 residential cleaning services
and continues to grow and gain support. To learn more about Cleaning For A
Reason, please visit the website at:

About Procter & Gamble

P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®.The P&G
community includes operations in approximately70countries worldwide. Please
visit the latest news and in-depth information about P&G
and its brands.

*American Cancer Society Surveillance Research 2013,


Mitchell Communications Group
Kay McDowell, 479-439-3772
Cleaning for a Reason
Lynn Frankenfield, 877-337-3348
Real News PR
Jeff Crilley, 214-226-3327
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