Demonstrating Leadership and Vision: Ten Years of Video on Demand in Quebec, Ten Years of Innovation at Videotron

Demonstrating Leadership and Vision: Ten Years of Video on Demand in Quebec, 
Ten Years of Innovation at Videotron 
MONTREAL, QUEBEC -- (Marketwired) -- 10/10/13 -- In 2003, Videotron
customers became the first in Canada - and North America - to enjoy
the flexibility of video on demand (VoD) and experience television in
a new way. Videotron has maintained its leadership in VoD ever since,
with more than 30,000 titles per year and the largest choice of
children's programming, all on four screens: television (illico TV
channel 900), the Web (, tablets ( app for iPad
and Android) and illico mobile. 
Videotron's strategy of giving customers the power and adapting to
the customer's lifestyle revolutionized business models at the time.
Video on demand quickly caught on with consumers and has now become
part and parcel of their daily lives. Last year, more than 100
million orders were logged on the different platforms.  
"We entered the world of video on demand well before the other
players," said Isabelle Dessureault, Vice President, Content
Operations and Public Affairs of Videotron. "For almost 10 years,
from 2003 to 2011, we were the only company to offer VoD in our
market. Today, the annual consumption of Videotron's on-demand
content is 20 times what it was in the first year. In all, the
service has logged 500 million free and paid orders." The most
popular shows since the launch of the VoD service have been
Occupation double (20 million), Tchoupi et Doudou (15 million) and
Lance et compte (10 million). Four Quebec films are on the list of
the 10 most-ordered movies in one year: La grande seduction,
C.R.A.Z.Y, Bon cop, bad cop and De pere en flic. 
The uncontested leader  
Throughout these 10 years, Videotron has introduced one innovation
after another. For example:  
2005: The series Nos etes 2 offered on VoD before broadcast on
2008: Elephant project gives access to 200 digitally remastered
Quebec films  
2010: illico Web, illico mobile and VoD in 3D launched; multi-screen
pause and resume introduced, a Canadian first  
2011: Launch of Lib tv, Canada's first mobile-only channel (available
only via VoD)  
2012: Launch of illico TV new generation  
2012: Launch of app for iPad  
2013: Launch of illico Club Unlimited (the largest catalogue of
French-language content of any subscription video on demand service)  
illico Club Unlimited and mobile  
"We plan to actively continue development of our illico Club
Unlimited service, launched in February 2013," said Isabelle
Dessureault. "The response to illico Club Unlimited has exceeded our
expectations: already, more than 50,000 customers are taking
advantage of this unique product, which is positioned as the number 1
choice of Quebec families. We will soon announce the launch of illico
Club Unlimited on iPad."  
Consumption of content on computers, mobiles and tablets is a new
trend that is growing exponentially. The viewing of video content on
mobile devices grew 300% in 2012, rising to 10.4% of all viewings
compared with 3% in 2011.(1) The increase was due in large part to
massive tablet adoption.  
Party on!  
As part of the 10th anniversary celebrations, new subscribers to
illico Club Unlimited who sign up between now and November 5, 2013
will get one month free. Videotron customers will also enjoy special
programming at old-fashioned prices throughout the fall and, until
October 18, they can enter the 10th anniversary contest and stand a
chance to win one of 50 entertainment packages including 10 free
movie rentals and 10 month subscription to illico Club Unlimited. 
For more information on the 10th anniversary of video on demand,
Videotron (, a wholly owned subsidiary of Quebecor
Media Inc., is an integrated communications company engaged in cable
television, interactive multimedia development, and Internet access,
cable telephone and mobile telephone services. Videotron is a leader
in new technologies with its illico interactive television service
and its broadband network, which supports high-speed cable Internet
access, analog and digital cable television, and other services. As
of June 30, 2013, Videotron was serving 1,832,400 cable television
customers, including 1,502,000 subscribers Digital TV. Videotron is
also the Quebec leader in high-speed Internet access, with 1,395,400
subscribers to its cable service as of June 30, 2013. As of the same
date, Videotron had 451,100 subscriber connections to its mobile
telephone service and was providing cable telephone service to
1,274,700 Quebec households and organizations. For the eighth
consecutive year, Videotron was ranked as Quebec's most respected
telecommunications company by Les Affaires magazine, based on a Leger
Marketing survey.  
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(1)  U.S. Digital Video Benchmark 2012 Review 
Highlights are available at the following link: 
Media contact only:
Youann Blouin
Specialist, Media and Analysts
Corporate Communications
514 380-7069
Mobile: 438 491-0825
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