Turkish Airlines Signs Exclusive Three-Year Deal With SDL
Assisting Turkish Airlines to deliver on 'Globally Yours' promise
with consistent global communications
ISTANBUL, TURKEY -- (Marketwired) -- 10/10/13 -- SDL (LSE:SDL) today
announced that Turkish Airlines, a member of Star Alliance, the
world's largest airline group, has chosen SDL to help drive
international sales by providing the best possible online customer
experience for new customers across 10 additional key markets.
Turkish Airlines' ambitious growth strategy mirrors the importance of
exports to the Turkish economy and will enable it to contribute to
the country's overall goal of increasing annual Turkish exports to
$500bn by 2023. In an exclusive three year contract, SDL will work
collaboratively with Turkish Airlines to deliver consistent,
high-quality website communications in 10 new languages including
Russian, Chinese and Arabic.
Turkish Airlines embarked on a stringent evaluation process to find
its ideal localization partner. With a lengthy criteria list, quality
was the most important factor to ensure the protection of its brand
through consistent communications.
"We chose SDL due to the strength of our relationship with the local
office and the fact that SDL offers an in-house translation model as
opposed to a freelancer model," explains Cengiz Degirmeci, Online
Sales & Marketing Director at Turkish Airlines. "We strongly believe
that in-house native-speaking subject matter experts deliver the
highest standards of language and cultural awareness, resulting in
the most effective communications for our local markets."
"We are delighted to welcome Turkish Airlines to the SDL community,"
says Tolga Secilmis, SDL Language Solutions General Manager in
Turkey. "There was an obvious synergy between SDL and Turkish
Airlines from the outset in our joint quest to optimize quality at
all times. Our goal is to assist with driving international revenue,
accelerating time-to-market and guaranteeing a 'local' experience in
each of Turkish Airlines' global markets."
About Turkish Airlines
Established in 1933 with a fleet of only five airplanes, Star
Alliance member, Turkish Airlines is today a four star airline with a
fleet of 222 aircraft (passenger and cargo) flying to 233 cities
around the world, comprised of 38 domestic and 195 international
destinations. One of the fastest growing airline companies, Turkish
Airlines has received several "Passengers Choice Awards" from the
consumer ranking group, Skytrax. Based on 2011, 2012 and 2013
results, Turkish Airlines has been chosen as the winner of "Best
Airline Europe", "Best Airline Southern Europe". Besides, it has been
chosen as "Best Business Class Catering" in 2013 Skytrax World
Airline Awards. It has also received awards for its catering and
holds a coveted 4-star designation, putting the airline in a small
group of top quality carriers. Turkish Airlines was also given the
Skytrax designation of "World's Best Economy Class On-board Catering"
in 2010, and Skyscanner's "Best On-board Food 2011". Long haul
Business Class passengers also enjoy the Flying Chef service
For more information, visit www.turkishairlines.com.
SDL enables global businesses to enrich their customers' experience
through the entire customer journey. SDL's technology and services
help brands to predict what their customers want and engage with them
across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. 42 out of the top 50
brands work with SDL.
For more information, visit www.sdl.com.
SDL Language Solutions Turkey
+90 216 3212348
SDL Corporate Headquarters
+44 (0)7792 662213
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