Sprite Launches New Flavor to “Berry” up the Holidays

  Sprite Launches New Flavor to “Berry” up the Holidays

Popular lemon-lime beverage adds a refreshing cranberry flavor to its line-up
                           for a limited time only

Business Wire

ATLANTA -- October 10, 2013

With a chill in the air and the holidays around the corner, people across the
country are working up a thirst for the tastes of the season. This year,
Sprite is doing its part to help make everything “berry” and bright with the
introduction of an all-new flavor: Sprite Cranberry.

The new Sprite Cranberry and Sprite Zero Cranberry will be available for a
limited time through the holidays. Both products take the refreshing taste of
traditional Sprite and combines it with a splash of sweet and tart cranberry
notes. It is the first flavor innovation from Sprite since Sprite Remix in

“We’re incorporating one of the most popular flavors of the season with the
No. 1 lemon-lime brand to celebrate the holidays,” said Kim Paige, Associate
Vice President, Sprite Brands, The Coca-Cola Company. “Over the years, our
fans have increasingly demanded Sprite with cranberry flavor, and we’re
excited to give it to them with the crisp, clear, caffeine-free, naturally
flavored taste they already love about Sprite.”

Sprite Cranberry and Sprite Zero Cranberry are perfect as stand-alone
beverages or mixed in specialty holiday-themed recipes. For example:

Sprite Cranberry Sparkle combines four cups of Sprite Cranberry with three
cups of orange juice, one cup of pomegranate juice, ¼ cup of lemon juice, one
teaspoon of nutmeg, one teaspoon of cinnamon and fresh or dried cranberries as
a garnish. (makes two liters)

The new flavor will appear on store shelves nationwide for a limited time
only, arriving in mid-October and available through the New Year. Sprite
Cranberry and Sprite Zero Cranberry will be available in 2-liter bottles,
Fridge Packs (12-ounce cans) and 20-ounce bottles (Sprite Cranberry only), and
will be sold in mass market, convenience and drug stores nationwide. You can
find more information at www.Sprite.com or www.Facebook.com/Sprite.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
more than 1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey  at
www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or
check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.


The Coca-Cola Company
Kerry Tressler, 404-676-3676
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