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Calling all Canadians: Clara's Big Ride for Bell Let's Talk gets ready to roll


Calling all Canadians: Clara's Big Ride for Bell Let's Talk gets ready to roll


    --  Bell announces Official Route and National Partners for Clara's
        Big Ride
    --  Six-time Olympian Clara Hughes to ride her bike around Canada,
        visiting schools and community groups in every province and
        territory to talk about mental health
    --  National Partners Aimia, BMO, Canadian Tire, Cisco, CTV,
        Lundbeck, President's Choice and Samsung helping to take the
        mental health conversation further than ever before
    --  Local mental health organizations across the country preparing
        to host Clara in their communities

MONTREAL, Oct. 10, 2013 /CNW Telbec/ - Bell today announced the Official Route 
and National Partners for Clara's Big Ride for Bell Let's Talk, the national 
bicycle tour around Canada by Clara Hughes in support of mental health.

Beginning March 14, 2014, and spanning 110 days, Clara's Big Ride will cover 
12,000 kilometres through every province and territory, visiting 95 
communities and connecting Canadians to the cause of mental health at the 
grassroots level.

"I can't wait to ride to communities in every corner of the country, meeting 
Canadians where they live and talking to them about how together we can make a 
real and positive difference in the nation's mental health," said Clara. "From 
Saguenay to Saskatoon, Kuujjuaq to Cranbrook, Fredericton to Fort McPherson 
and everywhere in between, mental illness directly impacts 1 in 5 Canadians 
and affects all of us in some way. I'm looking forward to sharing stories with 
people in these communities and so many more as we fight the stigma around 
mental illness and drive awareness and action in mental health."

Official Route
Clara's Big Ride kicks off in Toronto on March 14, 2014, rolling east through 
Ontario, Québec and Atlantic Canada, before returning to Northern Québec and 
heading northwest across Nunavut, the Northwest Territories and Yukon. 
Crossing the Arctic Circle on the legendary Dempster Highway, Clara will 
journey south to Vancouver Island and head east through British Columbia, 
Alberta, Saskatchewan, Manitoba and Northern Ontario before finishing her ride 
on Canada Day, July 1, 2014, in Ottawa.

To see the Official Route map and a complete listing of the 95 communities 
Clara will visit, please visit Bell.ca/clarasbigride/map.

National Partners
Clara's Big Ride is powered by the support of our National Partners -Aimia, 
BMO, Canadian Tire, Cisco, CTV, Lundbeck, President's Choice and Samsung  - 
who are providing significant support for the ride. For more information on 
our National Partners, please visit Bell.ca/clarasbigride/partners.

"We thank the National Partners of Clara's Big Ride for their generous support 
in taking the conversation about mental health further than ever before," said 
Mary Deacon, Chair of Bell Let's Talk. "A cross-section of leading names in 
Canadian and international business, our National Partners are enabling 
Clara's ride to fight the stigma and support grassroots mental health 
initiatives in communities across Canada."

Mental Health Advisory Committee
Clara's Big Ride is guided by an advisory committee of mental health experts 
from across Canada. Focused on ensuring a long-term legacy of community based 
mental health initiatives, the committee represents a range of mental health 
disciplines and linkages to local health and community organizations across 
the nation. To learn more about the Mental Health Advisory Committee, please 
visit Bell.ca/clarasbigride/partners.

Share in the Ride
Everyone can participate in Clara's Big Ride for Bell Let's Talk through local 
community events and social media. For more information, please visit 
Bell.ca/ClarasBigRide or follow the latest Ride news on Facebook at 
Facebook.com/BellLetsTalk or on Twitter at @Bell_LetsTalk.

The Bell Let's Talk mental health initiative is a national charitable program 
that promotes mental health across Canada with the Bell Let's Talk Day 
anti-stigma campaign and significant funding for community care, research and 
workplace best practices. To learn more, please visit Bell.ca/LetsTalk.

Bell is Canada's largest communications company, providing consumers and 
business customers with wireless, TV, Internet, home phone and business 
communications services. Bell Media is Canada's premier multimedia company 
with leading assets in television, radio and digital media. Bell is wholly 
owned by Montréal's BCE Inc. (TSX, NYSE: BCE). For more information, please 
visit Bell.ca.

SOURCE Bell Canada

Jacqueline Michelis Bell Media Relations 1-855-785-1427 Jacqueline.michelis@bell.ca @Bell_News

To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/October2013/10/c8824.html

CO: Bell Let's Talk ST: Quebec NI: TLS TVNEWS INTERNET SPORTS HEA

-0- Oct/10/2013 13:00 GMT

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