LexisNexis Provides Multi-Language CRM Contacts in InterAction 6.2
Support for Multiple Languages Solves Significant Data Quality Challenges for
International Professional Services Firms
CARY, N.C. -- October 10, 2013
LexisNexis® Legal & Professional, a leading provider of content and technology
solutions, announced today the release of LexisNexis InterAction® 6.2 – the
latest version of its premier customer relationship management (CRM) tool.
Among the newest features is the ability to seamlessly link contact records
with multiple entries in different languages together. This enables global
firms, serving clients in multiple countries, and speaking a variety of
different languages, to ensure clients are receiving the service,
collaboration and communication, in their native language.
“Amid the globalization trend of shrinking boarders, it’s become increasingly
important for international businesses to communicate with contacts in their
native language,” said Rutger van der Wall, vice president and managing
director, CRM & Analytics for LexisNexis. “Naturally, this also requires a way
to track and manage these interactions in a CRM tool and InterAction 6.2 is
providing that means.”
Data quality challenges in international professional services firms occur
when the primary language established for the firm, and by extension, the CRM
system, is different than the local language of users. This means the CRM user
is forced to document contact information, to include interactions with that
contact, in a language other than the native language of both the user and
That approach often results in duplicate CRM records for a single contact in
multiple languages, which are difficult to maintain, search and manage. The
new multi-language support in InterAction 6.2 provides a unified contact
record containing the profile, activities and relationship links – along with
the ability to search and manage that contact in a user’s native language.
“Duplication of records as a result of multi-lingual capabilities is a common
challenge among CRM tools in the international arena of law firm business
development,” added van der Wall. “We are solving a major data quality
challenge with this update.”
InterAction currently supports 21 different languages. The InterAction team
will be providing live demos of version 6.2 on October 22, 2013 at 10 a.m. EDT
and November 6, 2013 at 3:00 p.m. EST. For more information on InterAction 6.2
please visit us at www.lexisnexis.com/intelligence/new-interaction/.
About LexisNexis Legal & Professional
LexisNexis® Legal & Professional is a leading global provider of content and
technology solutions that enable professionals in legal, corporate, tax,
government, academic and non-profit organizations to make informed decisions
and achieve better business outcomes. As a digital pioneer, the company was
the first to bring legal and business information online with its Lexis® and
Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge
technology and world-class content, to help professionals work in faster,
easier and more effective ways. Through close collaboration with its
customers, the company ensures organizations can leverage its solutions to
reduce risk, improve productivity, increase profitability and grow their
business. Part of Reed Elsevier Inc., LexisNexis Legal & Professional serves
customers in more than 100 countries with 10,000 employees worldwide.
LexisNexis helps professionals at law firms and legal departments of all sizes
manage the business element of their practice with innovative software and
mobile solutions for customer relationship management, competitive
intelligence gathering and assessment, time and billing management, matter
management, client analysis, legal holds and more.
LexisNexis Legal & Professional
Frank Strong, 919-415-3071
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