GLAAD and Toyota Financial Services Stand Against Bullying, Announce 'Go Purple for #SpiritDay' app for iPhone and Android

GLAAD and Toyota Financial Services Stand Against Bullying, Announce 'Go
Purple for #SpiritDay' app for iPhone and Android

Free app is now available in the Apple App Store and on Google Play

TORRANCE, Calif., Oct. 10, 2013 (GLOBE NEWSWIRE) -- Toyota Financial Services
(TFS) (@toyotafinancial) and the Gay & Lesbian Alliance Against Defamation
(GLAAD) have teamed up once again to take a stand against bullying, joining
hundreds of celebrities, media outlets, corporations, and organizations in
doing the same. Together, the two entities launched the "Go Purple for
#SpiritDay" app, available for both iPhone and Android smartphones. The
TFS-powered app provides users with anti-bullying resources, calls to action,
and a tool that turns photos purple. These purple photos can then be shared to
Facebook, Twitter, and Instagram to show one's support for, and participation
in, the upcoming Spirit Day on Oct. 17.



Millions of Americans will "go purple" for Spirit Day, raising awareness of
the dangers of bullying, and showing support for lesbian, gay, bisexual, and
transgender (LGBT) youth.

"As a company committed to ensuring equality and respect for all people, and
dedicated to improving the lives of youth everywhere, Toyota Financial
Services and the entire Toyota family are thrilled to once again join hands
with GLAAD to show support for those who have been bullied or who fear being
bullied," said Ann Bybee, Vice President, Corporate Strategy, Communications &
Community Relations. "While our society is making tremendous progress
combating bullying behaviors in schools and communities across the country, it
is still a devastating epidemic against which we must take a stand. Going
purple for Spirit Day is an easy, simple, yet powerful way to show support,
open a dialogue, and send a clear message that bullying of any kind isn't

The list of celebrity participants, media outlets, TV networks, organizations
and corporations grows daily – to see who has pledged to go purple, visit

About Toyota Financial Services

We've created a workplace where respect never gets a day off.

  *For the fifth consecutive year, we're proud to have received a perfect
    100% score on the Corporate Equality Index, the Human Rights Campaign's
    in-depth evaluation of the U.S. corporations on issues important to the
    LGBT community.
  *Toyota Financial Services is ranked in Top 50 Companies for diversity by
  *Hispanic Business and Black Enterprise rank Toyota among their Top 40
    Companies for diversity.

While we're proud of our accomplishments, we will continue to work hard to
create a workplace that embraces differences and includes everyone. To learn
more about our commitment to diversity and inclusion, please visit:

About GLAAD's Spirit Day

Millions wear purple on Spirit Day as a sign of support for lesbian, gay,
bisexual and transgender (LGBT) youth and to speak out against bullying.
Spirit Day was started in 2010 by high school student Brittany McMillan as a
response to the young people who had taken their own lives. Observed annually,
individuals, schools, organizations, corporations, media professionals and
celebrities wear purple, which symbolizes spirit on the rainbow flag. Getting
involved is easy -- participants are asked to simply "go purple" on October
17th as we work to create a world in which LGBT teens are celebrated and
accepted for who they are. Learn more & go purple at

Photos accompanying this release are available at:

CONTACT: Justin Leach
         Manager, Public Relations & Media
         Toyota/Lexus Financial Services
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