ING Vysya Bank Selects IBM MobileFirst to Support Business Growth

      ING Vysya Bank Selects IBM MobileFirst to Support Business Growth

IBM MobileFirst Solutions Help Transform Customer Experience With New Banking

PR Newswire

ARMONK, N.Y. and BANGALORE, India, Oct. 10, 2013

ARMONK, N.Y. and BANGALORE, India, Oct. 10,2013 /PRNewswire/ --ING Vysya
Bank Ltd. selected IBM (NYSE: IBM) and the company's IBM MobileFirst solutions
for the development of ING Vysya Mobile, a cost effective, secure and scalable
mobile banking app. Launched in July, the new app will effectively enhance the
bank's reach into untapped markets, such as remote cities and rural areas.
Additionally, the app will improve engagement with the bank's customers
through new personalized features that provide greater availability and
convenience to its services.

Object: application/x-shockwave-flash

(Logo: )

For instance, using the ING Vysya Mobile app, customers can now use their
mobile devices to pay utility bills, transfer funds to other accounts, view
mini-statements, request check books, stop payment of checks, and locate the
nearest ATM and branches, among many other features. As a result, customers
are able to manage their accounts and financial performance more efficiently.

As the banking industry in India is becoming more competitive,
forward-thinking organizations have started to adopt alternative channels like
mobile and the Internet for banking services. These services will help ING
Vysya Bank to build an effective ecosystem for its customers to interact
across multiple access channels, as well as extend its services across India.

ING Vysya Bank, a premier banking service provider in India, has always been
on the forefront of IT adoption. With just over 530 branches across India
servicing more than two million customers, ING Vysya Bank required an
application development platform to quickly and securely build new mobile
banking solutions. In addition, mobile banking will allow the bank to further
differentiate itself with better, more personalized services.

The bank selected IBM Worklight, an integral part of the IBM MobileFirst
solutions portfolio, to help create cross-platform apps, as well as manage the
whole app development life cycle. Using this technology, the bank has reduced
the time to market and cost for product development. IBM Worklight also
provides secure connectivity with the client's back-end systems, allowing it
to efficiently manage version upgrades, user data and audit data. With data
capture capabilities, the bank is able to analyze patterns and trends of
customer usage.

"As the mobile revolution continues to change the way we interact with
customers, transforming our services to meet these demands and deliver a
consistent customer experience, regardless of the device or operating system,
has become critical to our growth," said Aniruddha Paul, chief information
officer, ING Vysya Bank. "With an IBM mobile solution, we are now able to
quickly and easily roll out new mobile services to support our business growth

The bank is the first IBM Worklight client in India to go live with a publicly
downloadable app. Currently available on the Apple iOS mobile platform, ING
Vysya Mobile apps will soon be extended to other platforms such as Android,
BlackBerry and Windows Phone.

ING Vysya Bank's mobile strategies that are focused on speed and improving the
customer experience are in line with the findings of a new study from the IBM
Institute for Business Value that studied trends in enterprise mobility. For
example, one of the key strengths of an effective mobile environment is the
timely delivery of information and insight to service customers regardless of
location. In fact, 58 percent of all respondents selected "faster response
time to customers" as a key benefit of using mobile.

"It has become mission-critical for organizations to have a mobile presence,
given increasing customer demands," said Naveen Gupta, business unit
executive, IBM India/South Asia. "Many companies want to build mobile apps
with the same features as their web counterparts, without compromising on user
experience. IBM MobileFirst helps clients dramatically reduce mobile app time
to market and ensure cost effectiveness."

To find out more about ING Vysya Bank's mobile journey visit the IBM Smarter
Planet blog or watch the video at

About ING Vysya Bank
ING Vysya Bank provides a wide scope of banking services, ranging from retail
to private and wholesale banking, servicing over two million customers. The
bank was ranked among the top five Most Trusted Brands among private sector
banks in India in the Economic Times Brand Equity – Nielsen survey 2011. ING
Vysya Bank was formed from the 2002 acquisition of an equity stake in Indian
Vysya Bank by the Dutch ING Group. This merger marked the first between an
Indian bank and a foreign bank. For more information, visit:

About IBM MobileFirst
As the first new technology platform for business to emerge since the World
Wide Web, mobile computing represents one of the greatest opportunities for
organizations to expand their business. Based on nearly 1,000 customer
engagements, more than 10 mobile-related acquisitions in the last four years,
a team of thousands of mobile experts and 270 patents in wireless innovations,
IBM MobileFirst provides the key elements of an application and data platform
with the management, security and analytics capabilities needed for the
enterprise. To learn more about IBM MobileFirst solutions visit the press kit
or Follow @ibmmobile on Twitter, and see IBM
MobileFirst on YouTube, Tumblr and Facebook.

Contact Information:

Anjani More
IBM Communication

Harriet Ip
External Relations, IBM Growth Markets

Faye Abloeser
IBM Media Communications

Video with caption: "IBM helps ING Vysya Bank deliver customer delight, the
mobile way." Video available at:


Press spacebar to pause and continue. Press esc to stop.