Toshiba Asia Pacific Appoints ADC Power Concept as Malaysian Distributor for Modular Data Centers

  Toshiba Asia Pacific Appoints ADC Power Concept as Malaysian Distributor for
  Modular Data Centers

Business Wire

SINGAPORE -- October 9, 2013

Toshiba Asia Pacific Pte., Ltd. today announced that it has reinforced its
regional sales network for modular data centers in Southeast Asia by
appointing Malaysia-based ADC Power Concept Sdn. Bhd. as its distributor in
the Southeast Asia market.

In the age of big data, data centers are the workhorses of the Internet,
storage hubs for the ever-growing volumes of data essential for industry,
commerce and our digital lifestyles. The companies and network service
providers that operate them want to be able to meet demand growth with
cost-competitive, flexible solutions that support fast capacity upgrades with
lower initial costs and free of service disruptions. Toshiba modular data
centers offer these advantages, and a proven climate-control system optimized
to handle the demands of hot, humid climates.

As supplier of data centers in Malaysia, Selangore-based ADC Power Concept
will support TAPL’s business growth strategy and promote sales by drawing on
its extensive experience of the Malaysian and South East Asian market,
especially in industrial fields. It will offer the modular data centers as
integrated systems consisting of the housing unit, the servers and their
related equipment, and the air-conditioning system.

Toshiba’s modular data centers offer a flexibility bricks and mortar
structures cannot match. Each independent module has a robust, heavy gauge
steel frame, and is cooled by multi pattern air-flow system that adjusts to
the seasons and local weather conditions. The modules can also be stacked to
high, increasing capacity without enlarging the system’s footprint.

The original modular was developed and proved by Toshiba in Japan, and
modified to meet the exacting requirements of the tropics in a 2012 project
with Singapore's Nanyang Technological University. This found that the system
has the potential to cut annual power consumption per capacity by
approximately 30% by circulating unrefrigerated ambient air in the cooling
system, even in tropical zones. In Southeast Asia, where Toshiba’s customers
to date include cloud service operators and enterprises, the modular system’s
energy efficiency has won high evaluations.

With the cooperation of ADC Power Concept Sdn. Bhd., Toshiba will seek to
promote further sales in Southeast Asia, as part of its strategy of expand its
global business in energy efficient, competitive modular data centers.


Toshiba Asia Pacific Pte. Ltd.
Kaori Hiraki, +65-6297-0990
Corporate Communication Office
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