Pinterest Partners With Telefonica In Exclusive Android Deal

         Pinterest Partners With Telefonica In Exclusive Android Deal

- Exclusive deal to bring advanced Pinterest Widget to millions of Telefonica
Android customers throughout Latin America and Europe

- O2 customers in the UK will be the first to benefit, getting exclusive
access to the Android Widget

PR Newswire

SAN FRANCISCO and MOUNTAIN VIEW, Calif., Oct. 10, 2013

SAN FRANCISCO and MOUNTAIN VIEW, Calif., Oct. 10, 2013 /PRNewswire/ --
Telefonica Digital and Pinterest today announced a global partnership to bring
Pinterest to millions of Telefonica's Android customers. As part of the
strategic agreement, each Telefonica mobile business, including Vivo, O2 and
Movistar, will have the exclusive rights to provide the new Pinterest Android
Widget to its customers.

The global partnership will see the Pinterest Android Widget exclusively
distributed and available for immediate download on Android devices sold by
Telefonica, starting initially in the UK. The Widget, built by Pinterest for
the partnership, will be pre-installed on Android devices in participating
Telefonica territories. In the UK, it will be featured in O2 Recommends and
the Android Widget folder, as well as promoted through multiple channels.

Pinterest is quickly reaching an engaged and global mobile audience. Since
January, it's seen a more than 130% growth in monthly active users from Latin
America and the UK. The Widget will bring Pinterest to more people, giving
Telefonica subscribers an easy way to access Pinterest from their home screen
to discover and pin ideas—such as food, fashion, entertainment, sports, and
design—in just one tap. The customized experience will show most popular pins
to new users, and a personal feed and instant notifications for signed-in
users. The Widget brings the best, most inspiring content from Pinterest right
to the home screen.

"To be the first partner for Pinterest is a huge opportunity and a great
testament to Telefonica's reach, as well as Pinterest's global ambitions,"
Wayne Thorsen, Vice President of Global Partnerships, Telefonica Digital,
commented on the partnership. "Our agreement is the foundation of a deeper
relationship. As the Pinterest service explodes in popularity, we are now in a
position to bring the best possible mobile Pinterest experience to our Android
customers around the world."

"Interests are global, which is why we want Pinterest to be available wherever
people want to find ideas for the everyday projects in their lives and get
inspired for the future," said Don Faul, Head of Operations, Pinterest.
"Telefonica is one of the world's most advanced communications companies, and
together we can provide a one-of-a-kind mobile experience to new and existing
pinners around the globe."

Pinterest is a tool for visualizing and planning the things you love. People
use Pinterest to create wishlists, plan decor for their home, get inspired
about places to visit, discover new recipes and more. The standard Pinterest
for Android app is one of the highest-rated apps in Google Play, with 4.7 out
of 5 stars, and was chosen by Google as one of the best apps of 2012. This new
Widget builds upon the already great Pinterest experience for Android.

O2 UK customers will be the first Android users to have access to the
Pinterest Widget starting today through Google Play and with preloading
starting in the coming weeks. Additional Telefonica businesses will launch the
service in due course.

About Pinterest
Pinterest is a tool that makes it easy to collect and plan the things you want
to do in your life. Launched in 2010, Pinterest is based in San Francisco,
California and available at

About Telefonica Digital
Telefonica Digital is a global business division of Telefonica. Its mission is
to seize the opportunities within the digital world and deliver new growth for
Telefonica through research & development, venture capital, global
partnerships and digital services such as cloud computing, mobile advertising,
M2M and eHealth. It is also driving innovation in over the top communications
under a new umbrella brand called TU and in Big Data through Telefonica
Dynamic Insights.  Telefonica Digital will deliver these new products and
services to Telefonica's 316 million customers as well as entering new
markets. It is headquartered in London with regional centres in Silicon
Valley, Sao Paulo, Spain and Tel Aviv. Axismed, Eleven Paths, giffgaff, Jajah,
Media Networks Latin America and Terra are all managed under the Telefonica
Digital umbrella.

To sign up for news alerts and read commentary on Telefonica Digital, visit and track them on Twitter @tefdigital.

SOURCE Telefonica Digital

Contact: Telefonica Digital,US: Elizabeth Gordon, House Communications,, Tel: +408.840.9883; UK: Nick Wilkins,, Tel: +44 771 2020937; Pinterest, Malorie Lucich,
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