[TodayIR] ANTA SPORTS: ANTA Sports Signs Contract with Prominent

     [TodayIR] ANTA SPORTS: ANTA Sports Signs Contract with Prominent New
      Generation NBA Point Guard Rajon Rondo - Grandly Launches the Good
 Value-for-money RR1 Basketball Shoe Adhering to ANTA Sports' "Basketball is
                              Priceless" Concept

(Hong Kong, 9 October 2013) ANTA Sports Products Limited ("ANTA Sports" or the
"Company", stock code: 2020), a leading branded sportswear enterprise in
China, is pleased to announce that the Company has signed an endorsement
contract with Rajon Rondo, a new generation NBA superstar and starting point
guard for the Boston Celtics, on the evening of 8 October (Boston time). A
winner of the NBA championship and a four-time NBA All-Star, Rajon Rondo is at
his peak. His addition to the Company's endorsement portfolio not only
strengthens the Company’s brand new "Basketball is Priceless" basketball
strategy, but also represents a major triumph in the competition for top tier
sports resources between Chinese sportswear brands and international
sportswear brands.

Rajon Rondo has been paying close attention towards the cooperation between
ANTA and the NBA; and ANTA’s respect on basketball players as well as its
professional attitude towards basketball product development led to his
collaboration with ANTA. Most importantly, Rajon Rondo is also a strong
believer in ANTA’s basketball concept of "Basketball is Priceless" and is
honored to participate in this basketball strategy. He also looks forward to
make contributions towards promoting the sport of basketball in collaboration
with ANTA Sports.

In addition, the first basketball shoe meticulously designed by Anta Sports
designated for Rajon Rondo’s battles in the NBA - the RR1 – made its debut at
the signing conference. Adhering to the principle of high value-for-money of
ANTA products, the RR1 is available at the price of only RMB399, but fully
meets basketball players' on-court needs, including fit, support, protection
and breathability. In other words, the RR1 is fully equipped with all the
necessary functions of basketball shoes designed for top players, but at a
price that is affordable by the mass consumer groups, which is a perfect
representation of ANTA Sports' basketball concept of "Basketball is
Priceless", in which the Company believes that the good value-for-money RR1
basketball shoe can make more basketball lovers' dreams come true.

Mr. James Zheng, Executive Director of ANTA Sports and Brand President of
ANTA, said, "Rajon Rondo, an outstanding representative of the new generation
of NBA stars, demonstrates a basketball spirit of ardent perseverance and
never holding back, which is fully in line with ANTA's brand spirit of 'Keep
Moving'. On the other hand, our new 'Basketball is Priceless' basketball
strategy means that power cannot be measured by price, and professional
basketball shoes do not need to be very expensive to provide excellent
performance, which is the perfect embodiment of Rajon Rondo and ANTA Sports'
shared philosophy. For the next several years, ANTA Sports will partner with
NBA superstars Rajon Rondo and Kevin Garnett to promote the popularity of
practical basketball, to allow more mass consumers to own professional,
high-quality, yet affordable good value-for-money basketball shoes, and to
enjoy the happiness of playing basketball on their favorite basketball court."
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