eHealth Provides Additional Consumer Resources as Open Enrollment Continues

eHealth Provides Additional Consumer Resources as Open Enrollment Continues 
MOUNTAIN VIEW, CA -- (Marketwired) -- 10/10/13 --   After the first
week of the new open enrollment period, eHealth, Inc. (NASDAQ: EHTH),
parent company of, the nation's leading private
online health insurance exchange for individual and family health
insurance, announced additional resources to help consumers navigate
new health plan options under the Affordable Care Act (ACA). These
include new educational resources to help consumers better understand
their options before shopping and enrolling in health insurance, as
well as enrollment tips for consumers not eligible for subsidies
associated with the ACA. 
The first-ever open enrollment period for individual and family
health insurance plans under the ACA began October 1, 2013 and will
last through March 31, 2014. To provide consumers additional
assistance to navigate the new open enrollment period, eHealth is
providing enrollment resources and tools. These include: 
Education resources: eHealth has created a workbook for consumers
called "5 Steps to Understanding Obamacare" which is now available in
eHealth's ACA Resource Center. The workbook provides information on
the different types of new health plans, how consumers will pay for
health insurance, where they'll purchase plans, including exchanges,
and key tips for open enrollment. 
Infographics: eHealth has released three separate infographics,
available in eHealth's ACA Resource Center, designed to help
consumers understand their options under the Affordable Care Act. The
infographics include the following: 

--  A simple visual explanation of how to determine one's eligibility for
--  A description of the different types of health plans available during
    open enrollment, including plans with "pre-reform" benefits that are
    available for people who need coverage in 2013
--  For those who apply for coverage that begins in 2013, a list of states
    where most insurers will allow them to keep 2013 plans through most of

Health plan options and tips: eHealth continues to introduce new
ACA-compliant major medical plans in select states for January 1,
2014 effective date enrollment on These plans
include the essential health benefits required by the ACA and are
available for consumers not utilizing subsidies. eHealth is currently
offering 1,150 non-subsidy-eligible ACA-compliant plans available
from approximately 60 carriers. Some of these carriers have plans in
multiple states. eHealth expects to continue to roll out new plans
from carriers on a regular basis.  
For consumers comparing and enrolling in non-subsidy-eligible,
ACA-compliant 2014 plans, eHealth is providing the following tips: 

--  Understand all of your plan options - National online marketplaces
    like eHealth may offer a range of non-exchange plans that meet your
    coverage requirements under the Affordable Care Act. If you are
    looking for a particular brand-name insurer in your state, note that
    some companies may opt to sell plans only outside of your state
--  Know that you'll get the same basic benefits packages - All major
    medical health insurance plans sold in 2014 will need to provide the
    same "essential health benefits," whether purchased through a state
    exchange or off-exchange.
--  Take the time to research - With new plan options and benefits
    available, consumers should take the time to review and understand the
    details and out-of-pocket costs associated with the different plan
    options. Consumers have until December 15, 2013 to enroll in plan with
    coverage beginning on January 1, 2014. Otherwise, the open enrollment
    lasts through March 31, 2014.
--  Pay attention to open enrollment dates - If you wish to enroll in a
    health reform-compliant plan, even if you don't qualify for a subsidy
    or enroll through a government exchange, you will still need to enroll
    during the current open enrollment period. Starting in 2014, if you
    don't enroll in an ACA-compliant plan, you may be subject to a tax
    penalty. Outside of open enrollment, your ability to apply for health
    insurance may vary from state to state. It may be limited to the
    occurrence of a "qualifying event" such as the loss of a job, a
    marriage or divorce, a move, or the birth of a child.
--  Get personal advice on plan choice - In addition to helping you
    understand how different health insurance plans may vary from one
    another, and helping you enroll, licensed agents can also make
    specific plan recommendations based on your personal needs and budget.
    eHealth's customer care centers are staffed with licensed
    professionals available by phone from 8:00am - 12:00am ET and by email
    or chat 24/7.

To learn more about open enrollment and the Affordable Care Act, visit
eHealth's new ACA Resource Center at  
About eHealth
 eHealth, Inc. (NASDAQ: EHTH) is the parent company of
eHealthInsurance, the nation's first and largest private health
insurance exchange where individuals, families and small businesses
can compare health insurance products from leading insurers side by
side and purchase and enroll in coverage online. eHealthInsurance
offers thousands of individual, family and small business health
plans underwritten by more than 200 of the nation's leading health
insurance companies. eHealthInsurance is licensed to sell health
insurance in all 50 states and the District of Columbia. eHealth,
Inc. also provides powerful online and pharmacy-based tools to help
seniors navigate Medicare health insurance options, choose the right
plan and enroll in select plans online through its wholly-owned
subsidiary, ( and through
its Medicare website  
For more health insurance news and information, visit the eHealth
consumer blog: Get Smart - Get Covered. 
Forward-Looking Statements 
 This press release contains
forward-looking statements, including statements regarding the
availability of ACA-compliant health insurance plans and the timing
of such availability; the timing and duration of the open enrollment
period; the deadlines to enroll for coverage with a January 1, 2014
effective date; continued introduction of ACA-compliant major medical
plans; online marketplaces offering a range of non-exchange plans;
carriers only offering plans off of the state exchange; and
requirements for plans sold in 2014. These forward-looking statements
involve certain risks and uncertainties that could cause actual
results to differ materially from those indicated in such
forward-looking statements, including, but not limited to, eHealth's
ability to maintain its relationships with insurance carriers;
insurance carriers gaining approval to market health plans and
providing eHealth permission to display them on eHealth's website;
eHealth's ability to obtain health plan information from eHealth's
health insurance carrier partners and incorporate it into its web
platform; political opposition to the implementation and funding of
the Affordable Care Act and eHealth's ability to timely meet the
applicable requirements and potential changes in laws, regulations
and regulatory guidance. Other risks and uncertainties that can
affect actual results are included under the captions "Risk Factors"
and "Management's Discussion and Analysis of Financial Condition and
Results of Operations" in eHealth's Annual Report on Form 10-K for
the year ended December 31, 2012 and most recent Quarterly Report on
Form 10-Q, which are on file with the SEC and are available on the
investor relations page of eHealth's website at and on the Securities and Exchange
Commission's website at All information provided in this
press release is as of the date of this press release, and we
undertake no duty to update this information unless required by law.
In addition, the discussion of aspects of the Affordable Care Act and
related regulations are merely summaries, are not complete and are
qualified by reference to the Affordable Care Act. 
For eHealth, Inc. media inquiries, please contact: 
Brian Mast
eHealth, Inc.
(650) 210-3149  
Nate Purpura
eHealth, Inc.
(650) 210-3115 
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