Breaking News

Tweet TWEET

BB&T introduces mobile gaming app

                      BB&T introduces mobile gaming app

Regional bank promotes leadership through fun new game

PR Newswire

WINSTON-SALEM, N.C., Oct. 10, 2013

WINSTON-SALEM, N.C., Oct. 10, 2013 /PRNewswire/ --BB&T Corporation (NYSE:
BBT) today announced the release of LEGACY: A BB&T Leadership Challenge, an
innovative multi-platform, mobile gaming app that teaches players valuable
leadership skills. The free game, developed for BB&T by Austin, Texas-based
Chaotic Moon, is now available on the Apple ™ iTunes App Store, Google Play™
and at www.downloadlegacy.com.

Object: application/x-shockwave-flash

The mobile game catapults the player into the journey of a fledgling settler
who aspires to become the new ruler of a Gothic-themed medieval province. With
help from the king, players can rise to a position of leadership and
influence, depending on the choices they make and interactions with other game
characters. The game includes 25 main story quests with 10 mini-games. Many
players will recognize a modern take on the "8-bit" feel of video games from
the 1980s.

"We believe leadership is a learned skill, and that's why everyone can become
a good leader," said BB&T Chairman and CEO Kelly S. King. "We hope this game
can help unlock the next generation of leaders and make a positive, meaningful
difference in the lives of as many people as possible."

The whimsical game is designed to be fun for players of all ages as they
become better leaders in their particular provinces. During the game, players
have opportunities to help other characters realize their potential. And, the
players learn valuable leadership lessons.

"Players want new gaming experiences beyond run, jump, and shoot," said David
Ballard, games creative lead at Chaotic Moon Studios. "We are delighted BB&T
has given us an opportunity to be involved with the production of a title
designed to teach valuable leadership skills, aimed at future leaders in the
workplace." 

To keep the role-play engaging, the quests are broken into mini-games. Each
mini-game provides small boosts to the village's resources and the player's
leadership meter. For example, the player may have to help the town carpenter
repair a bridge so the residents can cross it. Each complete game ends with
the player retiring and reflecting on tough decisions made, and how well they
led their village – their LEGACY.

About BB&T
BB&T is one of the largest financial services holding companies in the U.S.
with $182.7 billion in assets and market capitalization of $23.8 billion, as
of June 30, 2013. Based in Winston-Salem, N.C., the company operates 1,851
financial centers in 12 states and Washington, D.C., and offers a full range
of consumer and commercial banking, securities brokerage, asset management,
mortgage and insurance products and services. A Fortune 500 company, BB&T is
consistently recognized for outstanding client satisfaction by J.D. Power and
Associates, the U.S. Small Business Administration, Greenwich Associates and
others. More information about BB&T and its full line of products and services
is available at www.BBT.com. More information about BB&T Corporation is
available at www.BBT.com/about.

BB&T announces the release of LEGACY: A BB&T Leadership Challenge, an
innovative multi-platform, mobile gaming app that teaches players valuable
leadership skills. The free game, developed for BB&T by Austin, Texas-based
Chaotic Moon, is now available on the Apple ™ iTunes App Store, Google Play™
and at www.downloadlegacy.com.

Video with caption: "LEGACY: A BB&T Leadership Challenge is a new mobile
gaming app for players of all ages. Though the game itself is fun and
whimsical, players can also learn the principles of successful leadership.
Hear from game players and BB&T Chairman and CEO Kelly King about the
leadership training that inspired LEGACY." Video available at:
http://youtu.be/iYo0llh5PNw 

Image with caption: "BB&T announces the release of LEGACY: A BB&T Leadership
Challenge, an innovative multi-platform, mobile gaming app that teaches
players valuable leadership skills. The free game, developed for BB&T by
Austin, Texas-based Chaotic Moon, is now available on the Apple ™ iTunes App
Store, Google Play™ and at www.downloadlegacy.com." Image available at:
http://photos.prnewswire.com/prnh/20131010/CL95501

SOURCE BB&T Corporation

Website: http://www.bbt.com
Contact: Brian Davis, Assistant Vice President, BB&T Corporate Communications,
(336)733-2542, Brian.Davis@BBandT.com