Local Corporation’s Krillion® Platform Powers Shopping Channel for
Increases Revenue Opportunities for Publishers by Providing Dynamic Product
Information for Consumers in Local Markets
IRVINE, Calif. -- October 10, 2013
Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced that it is powering a new local shopping channel for the Pittsburgh
Post-Gazette through its online property, post-gazette.com.
Local Corporation’s new local shopping channel enables publishers to drive new
digital revenue and traffic through the integration of dynamic local shopping
content from the company’s patented Krillion local shopping platform.
The local shopping channel delivers relevant store location, pricing, and
product availability to ready-to-buy consumers via online and mobile
interfaces. The fully hosted, turnkey solution is private-labeled and is free
to implement for publishers.
The channel provides a local discovery experience for both advertisers and
consumers, and features one of the largest and most comprehensive local
shopping data indexes in the industry, with over 75,000 retail stores,
covering over 3,000 shopping categories, representing millions of localized
“We’re pleased to be expanding our four-year partnership with Local
Corporation,” said James Bissell, manager of product development for The
Pittsburgh Post-Gazette. “We’ve had great success driving new revenue streams
and SEO performance with the company’s local business channel and look forward
to similar results with the local shopping channel. By adding this powerful
solution to our portfolio, we’re able to increase digital revenue even more
and monetize valuable local consumer search traffic.”
Local Corporation’s local shopping platform provides relevant local product
search results, including retail locations, brands, categories, product images
and product inventory and availability data, to millions of connected
consumers researching online prior to purchase.
“We value our relationship with The Pittsburgh Post-Gazette and remain
committed to contributing to the success of publishers nationwide, by offering
valuable local content solutions that increase their digital revenue
opportunities and drive targeted consumer traffic,” said Michael Sawtell,
Local Corporation, president and COO. “Our local shopping channel allows
publishers to tap into online and on-the-go consumers who are searching for
products in local markets.”
Local Corporation’s partner network includes approximately 1,600 sites,
including top newspaper and broadcast companies. The Pittsburgh Post-Gazette,
Western Pennsylvania's largest newspaper and the region's most visited news
website, has been a Local Corporation partner since 2009.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://localcorporation.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.
Investor Relations and Media Relations Contact:
Cameron Triebwasser, 949-789-5223
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