Sears Canada Introduces First Ever Canadian Thanksgiving Black Friday Sale

Sears Canada Introduces First Ever Canadian Thanksgiving Black Friday Sale 
In store and online sale to take place from October 11 - 17 
TORONTO, Oct. 10, 2013 /CNW/ - A new study has shown that almost seven out of 
ten respondents want Canadian retailers to offer Black Friday sales. 
Respondents were split on whether the sales should be held in October or 
November, so Sears Canada is giving them both and introducing the country's 
first ever Black Friday sale to accompany Canadian Thanksgiving. 
The poll, which was conducted among a random sample of the general population 
in Canada, revealed that respondents who shop November Black Friday sales do 
so for big deals and to purchase gifts for the Holidays. Now, Sears is the 
first retailer to also give Canadians the great promotional offerings during 
Canadian Thanksgiving in October. 
"Our customers already participate in our Black Friday sale in November so we 
wanted to give them one that, in a similar style to the U.S., would accompany 
our own Thanksgiving Holiday," said Doug Campbell, President and CEO, Sears 
Canada. "With the variety of sales being offered in stores and online they can 
pick up new home essentials or even get a head start on their Holiday 
The survey showed that customers were uncertain that Black Friday deals 
offered by Canadian retailers would be comparable to those of American 
retailers in November. Contrary to this belief, Sears Canada is offering a 
substantial variety of deals in stores and online at to celebrate the 
first ever Canadian Thanksgiving Black Friday sale including: 

    --  Save 70% on a Craftsman 9-pc Sure Grip wrench set, regular
        $99.99 now $29.99
    --  Save $2200 on a Natuzzi Genuine Leather Sofa and Chair Package,
        now just $1299.98. Available in 4 colours (red, tan, black and
    --  Save 65% on a Tassimo(®) T20 single-serve brewer, regular
        $149.99, now $49.99. Grey-white only
    --  Save $2350 on a Frigidaire Professional Stainless Steel Kitchen
        Package, now just $1999.97. Package includes a fridge (bottom
        freezer), dishwasher and (smooth-top convection) range
    --  Save 70% on selected Wilton(®) Bakeware, regular $9.99 -
        $12.99, now $2.00 - $3.89

The Sears Canada Black Friday, Canadian Thanksgiving Edition sale takes place 
from October 11 - 17. See in-store flyer for more great offers.

About the Survey
The study, conducted between September 30 and October 2, was a national online 
study based on a survey with a random sample of the general population in 
Canada completed in both English and French using a Vision Critical consumer 
panel (n=511).

About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 181 
corporate stores, 248 Hometown stores, over 1,400 catalogue and online 
merchandise pick-up locations, 101 Sears Travel offices and a nationwide home 
maintenance, repair, and installation network. The Company also publishes 
Canada's most extensive general merchandise catalogue and offers shopping 
online at

SOURCE  Sears Canada Inc. 
Contact for Media: 
Alicia Richler Sears Canada, Corporate Communications 416-941-4423 
To view this news release in HTML formatting, please use the following URL: 
CO: Sears Canada Inc.
ST: Ontario
-0- Oct/10/2013 12:00 GMT
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