Sears Canada Introduces First Ever Canadian Thanksgiving Black Friday Sale
In store and online sale to take place from October 11 - 17
TORONTO, Oct. 10, 2013 /CNW/ - A new study has shown that almost seven out of
ten respondents want Canadian retailers to offer Black Friday sales.
Respondents were split on whether the sales should be held in October or
November, so Sears Canada is giving them both and introducing the country's
first ever Black Friday sale to accompany Canadian Thanksgiving.
The poll, which was conducted among a random sample of the general population
in Canada, revealed that respondents who shop November Black Friday sales do
so for big deals and to purchase gifts for the Holidays. Now, Sears is the
first retailer to also give Canadians the great promotional offerings during
Canadian Thanksgiving in October.
"Our customers already participate in our Black Friday sale in November so we
wanted to give them one that, in a similar style to the U.S., would accompany
our own Thanksgiving Holiday," said Doug Campbell, President and CEO, Sears
Canada. "With the variety of sales being offered in stores and online they can
pick up new home essentials or even get a head start on their Holiday
The survey showed that customers were uncertain that Black Friday deals
offered by Canadian retailers would be comparable to those of American
retailers in November. Contrary to this belief, Sears Canada is offering a
substantial variety of deals in stores and online at Sears.ca to celebrate the
first ever Canadian Thanksgiving Black Friday sale including:
-- Save 70% on a Craftsman 9-pc Sure Grip wrench set, regular
$99.99 now $29.99
-- Save $2200 on a Natuzzi Genuine Leather Sofa and Chair Package,
now just $1299.98. Available in 4 colours (red, tan, black and
-- Save 65% on a Tassimo(®) T20 single-serve brewer, regular
$149.99, now $49.99. Grey-white only
-- Save $2350 on a Frigidaire Professional Stainless Steel Kitchen
Package, now just $1999.97. Package includes a fridge (bottom
freezer), dishwasher and (smooth-top convection) range
-- Save 70% on selected Wilton(®) Bakeware, regular $9.99 -
$12.99, now $2.00 - $3.89
The Sears Canada Black Friday, Canadian Thanksgiving Edition sale takes place
from October 11 - 17. See in-store flyer for more great offers.
About the Survey
The study, conducted between September 30 and October 2, was a national online
study based on a survey with a random sample of the general population in
Canada completed in both English and French using a Vision Critical consumer
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 181
corporate stores, 248 Hometown stores, over 1,400 catalogue and online
merchandise pick-up locations, 101 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.
SOURCE Sears Canada Inc.
Contact for Media:
Alicia Richler Sears Canada, Corporate Communications 416-941-4423
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-0- Oct/10/2013 12:00 GMT
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