P97 Networks Showcases PetroZone Mobile Commerce Platform with Windows Azure at National Association Convenience Store (NACS)

  P97 Networks Showcases PetroZone Mobile Commerce Platform with Windows Azure
  at National Association Convenience Store (NACS) Show

P97 Networks teams with Microsoft Windows Azure to transform the convenience
and fuel retailing industry to introduce PetroZone™, a new cloud based mobile
commerce platform.

NACS Show 2013

Business Wire

ATLANTA -- October 10, 2013

Today at their kickoff to the NACS Show, P97 Networks announced the launch of
PetroZone™, a cloud based mobile commerce and behavioral marketing platform
for the convenience and fuel retailing industry.

Joined by technology partners Microsoft Corp. MSFT, CGI GIB (NYSE) and
Panasonic (OTCPK), P97 will be demonstrating PetroZone and a new retail fuels
network leveraging unique software, devices and services provided by each of
the partners. The PetroZone solution can be rapidly deployed to bring mobile
commerce and behavioral marketing to most retail fuel operations regardless of
their point-of-sale system or fuel dispenser configuration. The launch
announcement highlighted that Microsoft Windows Azure cloud based services are
transforming how technology is delivered to convenience and fuel retailing
sites, including mobile commerce, managed and hosted Point-of-Sale,
alternative payment methods, and managed services and devices. The PetroZone
Mobile Commerce solution is a cloud based Software as a Service (SaaS)

“Windows Azure is a global, flexible, and hugely scalable cloud platform that
enables us to encourage strategic relationships like the one we have with P97
Networks as they deliver innovative solutions to the convenience store and
retail fueling industry," said Ali Ferling, Managing Director of the Worldwide
Oil & Gas and Mining Industry at Microsoft. “PetroZone is a game changing
platform built on Microsoft’s Windows Azure cloud technology with the scale to
handle the estimated 41 million fueling transactions per day in the United
States. The PetroZone cloud based SaaS solution is positioned to provide a
lower total cost of ownership to retail merchants and major oil companies and
access to transactional ‘big data’ they previously could not obtain for use in
behavioral marketing and business intelligence for competitive

“PetroZone provides consumers with a ubiquitous mobile commerce experience
when finding and buying gas with smartphones and connected cars. P97 Networks
is actively participating in the development of industry standards with the
Petroleum Convenience and Technology Standards (PCATS) Mobile Working Group to
future-proof retailer investments and help drive mass adoption of mobile
commerce across the convenience and fuel retailing industry," commented Donald
Frieden, President and CEO of P97 Networks. “Over the past two years P97 and
our technology partners have worked with Major Oil Companies (MOCs), Retail
Fuel Merchant/C-stores, Consumer Packaged Goods (CPGs), Automobile companies
and financial institutions to create an enterprise class solution and
marketplace that will scale and ensure strong consumer adoption. Some of the
benefits retailers gain from deploying PetroZone include faster fueling
transactions to reduce queuing time, multi-factor authentication for improved
security and reducing fraud, and the introduction of alternative payments.
Retail fuel merchants and the Consumer Packaged Goods companies are embracing
PetroZone’s enablement of real time personalized digital offers to incentivize
the use of mobile payments, improve loyalty and create dynamic marketing
campaigns at significantly lower costs.

Oil companies, Fuel retail merchants, Fleet Operations, Automobile
manufacturers, Consumer Packaged Goods companies, and Financial institutions
that wish to learn more about PetroZone and the benefits it provides are
invited to visit the PetroZone Booth (#3461) at the NACS Show for live
demonstrations and to meet with representatives from P97 Networks, Microsoft,
CGI and Panasonic.

About PetroZone

PetroZone™ is cloud based mobile commerce platform which connects consumers
with retail fueling merchants and convenience stores across a broad partner
ecosystem, including oil company payment networks, merchants, consumer package
good companies,  automotive companies and banks.

Consumers using their PetroZone enabled mobile phones and “connected cars”
have better mobile shopping experiences, options for lower fuel prices and
opt-in personalized digital offers for in-store purchases. PetroZone ecosystem
partners achieve better consumer loyalty through omni-channel marketing
opportunities and “connected-consumer” experiences by enabling mobile payments
and settlement, behavioral marketing and digital offers, and hosted-managed
point of sale solutions connected to the PetroZone open integration framework.

PetroZone, created by P97 Networks, and all brand and company/product names
referenced in this press release are trademarks or registered trademarks of
the respective partner companies. For more information visit www.p97.com and

About P97 Networks

P97 Networks provides secure cloud based mobile commerce and behavioral
marketing solutions for the convenience retail and fuels marketing industry
under the brand name PetroZone™. P97’s mCommerce solutions enhance the ability
of convenience store operators, marketers, and oil companies to attract and
retain customers by providing technology that securely connects millions of
individual mobile phones and connected cars with identity and geo-location
based software technology to create truly unique connected-consumer
experiences. P97’s software personalizes the “find-buy-save” experience for
every mobile consumer.

P97 worked with Microsoft to develop “The Microsoft Retail Fuels and Marketing
Reference Architecture” and actively participates in the development of
industry standards to help promote published system interfaces, ease of
integration, and frictionless commerce. For more information visit


P97 Networks
Charlie Mohrmann, 713.588.4202
Fax: 713.588.4250
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