Polk Launches Global Aftermarket Solutions Platform

             Polk Launches Global Aftermarket Solutions Platform

WorldView provides unique, first of its kind intelligence for global
aftermarket planning

PR Newswire

SOUTHFIELD, Mich., Oct. 10, 2013

SOUTHFIELD, Mich., Oct. 10, 2013 /PRNewswire/ --To address the needs of the
expanding dynamic global automotive aftermarket, Polk, the global automotive
market intelligence firm recently acquired by IHS (NYSE: IHS), today announced
it has launched the world's largest and most complete resource for vehicles in
operation and original equipment parts intelligence. Polk's WorldView, the
industry's first comprehensive solution of this nature, integrates several
previously independent products from Polk into one global solution. It is now
available to customers in the commercial and light vehicle aftermarket,
providing comprehensive global business planning support.

(Logo: http://photos.prnewswire.com/prnh/20120606/DE20130LOGO )

The WorldView platform is the world's only solution to integrate Polk's
Vehicles in Operation (VIO) data from 50 countries, forecasted vehicle
population information and European original equipment (OE) parts research to
enable clients to access a host of decision support information. The complete
offering includes:

  oVehicles in Operation (VIO) -- Vehicle population figures for 50 markets
    around the world, together with a wide range of attributes to support
    filtering and appending detail in query output.
  oGlobal Make/Model -- Vehicles in disparate markets are linked using a core
    set of relevant characteristics, facilitating identification and analysis
    of part fitment opportunities around the world.
  oGlobal Catalog Merge -- The ability to integrate aftermarket or OE
    catalogs with vehicles in operation counts using ACES and TecDoc
    standards.
  oGlobal OE Parts Research -- OE part numbers, specifications and vehicle
    fitment details. 
  oVIO Forecast -- Five year projected population figures with full ACES
    coding in the U.S. and TecDoc coding for the rest of the world.
  oHistorical Trending -- The ability to analyze part fitment opportunities
    across time intervals and identify areas of growth or decline.
  oAftermarket Industry Standards (ACES, TecDoc) -- Serves as a bridge
    between part numbers and vehicle population counts to provide the most
    accurate account of fitment opportunities.

"Global aftermarket needs are changing, and with the changes come significant
business opportunities for all areas of the aftermarket," said Mark Seng, vice
president of Polk's global aftermarket practice. "This comprehensive solution
enables our global customers in the light vehicle and commercial aftermarket
to access resources that can help them address market needs based on more
robust market intelligence and easier access to information."

The one-stop solution encompasses the largest and most complete source of VIO
and OE parts research in the world, and is the only solution supporting
catalog analysis in countries worldwide. Combined, this new holistic platform
will enable business planners to analyze global part demand and support key
decisions related to cataloging, inventory planning and part production for
the light and commercial vehicle aftermarket.

In addition, customers have the opportunity to access global vehicle
population data through a single login and consistent and common range of
functionality, creating an opportunity to project future part demand.
Additionally, it allows for better understanding of increasing globalization
of OEM platforms and engine families, as this trend is expected to continue
among manufacturers worldwide.

Polk is already showcasing this new solution to its customers through private
meetings with extremely positive response and will highlight its new
capabilities during its participation at the upcoming EquipAuto exhibition in
Paris, Oct. 16-20, booth 5 E 093 and the Automotive Aftermarket Products Expo
(AAPEX) in Las Vegas, Nov. 5-7 in exhibit #4634.

For additional information about this unique solution, please visit our
website.

About IHS
IHS (NYSE: IHS) is the leading source of information, insight and analytics in
critical areas that shape today's business landscape. Businesses and
governments in more than 165 countries around the globe rely on the
comprehensive content, expert independent analysis and flexible delivery
methods of IHS to make high-impact decisions and develop strategies with speed
and confidence. IHS has been in business since 1959 and became a publicly
traded company on the New York Stock Exchange in 2005. Headquartered in
Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth
and employs approximately 8,000 people in 31 countries around the world. For
more information, please visit www.ihs.com.

About Polk
Polk is the premier provider of automotive information and marketing
solutions. The organization collects and interprets global data, and provides
extensive automotive business expertise to help customers understand their
market position, identify trends, build brand loyalty, conquest new business
and gain a competitive advantage. Polk helps automotive manufacturers and
dealers, automotive aftermarket companies, finance and insurance companies,
advertising agencies, media companies, consulting organizations, government
agencies and market research firms make good business decisions. Polk is based
in Southfield, Michigan with operations in Australia, Canada, China, France,
Germany, Italy, Japan, South Korea, Spain, the United Kingdom and the United
States. For more information, please visit www.polk.com.

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Mark Seng
http://www.profnetconnect.com/mark.seng

SOURCE Polk

Website: https://www.polk.com
Contact: Michelle Culver, Lambert, Edwards & Associates, 313-309-9500, ext.
295