Breguet Reopens Beverly Hills Boutique

                    Breguet Reopens Beverly Hills Boutique

New Store Concept Unveiled

PR Newswire

BEVERLY HILLS, Calif., Oct. 9, 2013

BEVERLY HILLS, Calif., Oct. 9, 2013 /PRNewswire/ -- World renowned watch
brand, Breguet, reopened its doors to the Beverly Hills boutique after a major
renovation, on Thursday, October 03, 2013 with a cocktail reception on Rodeo
Drive and ribbon cutting. The ceremony was hosted by Mr.Rodolphe Schulthess,
Breguet V.P. of Global Sales, Mr. Michael Nelson, Breguet U.S. Brand Manager
and Mr. Frank Furlan, President, Swatch Group U.S.

World renowned watch brand, Breguet, reopened the doors to its Beverly Hills
boutique after a major renovation recently with a cocktail reception and
ribbon cutting on Rodeo Drive. Hosted by Rodolphe Schulthess, VP of Global
Sales; Michael Nelson, US Brand Manager and Frank Furlan, President, Swatch
Group US, the evening also served to introduce "Breguet the Innovator.
Inventor of the Tourbillon," a global exhibition of priceless, historic
timepieces that will be on display at the Rodeo Drive boutique through October
19th.

Opened in2006, Breguet Boutique Beverly Hills is located at the heart of
Rodeo Drive and is the first store in the U.S. to be outfitted with the
brand's new retail concept. The contemporary look of decorative frosted glass
is enhanced by guilloche designs in tribute to an art form first introduced on
watch dials by the brand's founder, Abraham-Louis Breguet (A.-L. Breguet). It
also prominently displays the Blue Breguet Hands, a universal signature of a
prestigious timepiece. In addition to the interior renovations, a specialty
clock was installed on the facade of the building. The clock is a replica of
the Classique Tourbillon model 3357 which is based on the original Tourbillon
design from 1801.

The celebration was amplified by String Theory, a collaborative ensemble of
musicians and dancers that utilize invented instruments and sonic sculpture to
create their unique performance landscape and sonic footprint. The band is
best known for their large-scale performance installations that transform
environments and architecture into giant musical instruments. Their
instruments have extended up to 800 feet transforming architecture in to giant
musical instruments. At the Breguet event, String Theory turned Via Rodeo into
an outdoor instrument by hoisting musical strings from the sidewalk to the
rooftops of the boutiques creating an oversized aerial violin.

The evening also marked the U.S. launch of the global traveling exhibition,
"Breguet the Innovator. Inventor of the Tourbillon," which will be on display
at the Beverly Hills boutique through Saturday, October 19^th. First unveiled
in Geneva at the start of 2013, the exhibition showcases a retrospective of
the most iconic mechanism ever created in modern watchmaking.

Lauded as the father of contemporary horology, A.-L. Breguet was awarded the
patent for the Tourbillon on June 26, 1801. This revolutionary invention,
which neutralized the effects of gravity in pocket watches, provided
incredible precision in mechanical timepieces. The tourbillon is considered an
engineering feat which cemented the illustrious watchmaker's standing as one
of the most innovative figures of all time.

Today, the brand continues to pay tribute to its founder and the innovation
that changed timekeeping. "Breguet, the Innovator. Inventor of the
Tourbillon," pays homage to the legacy ofA.-L. Breguet and the impact of the
tourbillon on his standing in European society. The exhibition has traveled
throughout Europe and Asia and following its Beverly Hills debut, it will
moveto Chicago and New York.

Among the priceless historic timepieces on display in the exhibition will be a
tourbillon repeater chronometer from 1812, a legendary perpetuelle pocket
watch with "a toc" quarter repeater known as the "No. 5," and an antique
tourbillon movement. The exhibition will be accompanied by one of largest
contemporary collections of tourbillon timepieces in the world, including a
rare Breguet tourbillon pocket watch and the ultra-thin tourbillon introduced
this year.

"Breguet, the Innovator. Inventor of the Tourbillon" -- Breguet Boutique
Beverly Hills Oct. 4-19, 2013. 280 N. Rodeo Drive (310) 860-9911; Tourbillon
Boutique Chicago: Oct 25-29, 2013. 545 North Michigan Avenue (312) 836-3800;
Breguet Boutique Fifth Avenue: Nov 8-17, 2013. 711 Fifth Avenue, NYC (646)
692-6469

About Breguet
The world's number one luxury watchmaker
Since it was acquired by the Swatch Group in 1999, Montres Breguet has rapidly
moved into the world number one position in luxury watchmaking. Its new
products, the true measure of brand dynamism, and its capacity for innovation
continue to be a priority. To such an extent that the creativity and ingenuity
of Breguet have not run out of steam with the passage of time, but rather have
grown, since the number of patents granted under the leadership of Nicolas G.
Hayek exceeds the number of inventions recorded by its founder, A.-L. Breguet
(1747–1823). Today the brand is continuing to reinforce its dominant role in
the development of watchmaking mechanics by devoting very significant
investments to research and innovation, as well as to the actual Breguet
manufacturing site, which has been enlarged and expanded with new facilities
and infrastructure as well as sophisticated machinery. Emphasis has also been
placed on recruiting highly qualified watchmakers. A team is ceaselessly
working on the design and production of new models that interpret the brand's
esthetic values in a novel manner, and on completely original mechanisms that
will drive the timepieces of tomorrow. At the heart of the brand's strategy
lies the perfecting, through synergies with the Swatch Group, of innovative
manufacturing procedures. This demonstrates its historical capacity for
constantly reinventing and revolutionizing watchmaking, in order to satisfy
the requirements of its extremely sophisticated clientele. It was with this
objective in mind that a prestige jewelry line was launched in 2002, with
resounding success. www.breguet.com

World renowned watch brand, Breguet, reopened the doors to its Beverly Hills
boutique after a major renovation recently with a cocktail reception and
ribbon cutting on Rodeo Drive. Hosted by Rodolphe Schulthess, VP of Global
Sales; Michael Nelson, US Brand Manager and Frank Furlan, President, Swatch
Group US, the evening also served to introduce "Breguet the Innovator.
Inventor of the Tourbillon," a global exhibition of priceless, historic
timepieces that will be on display at the Rodeo Drive boutique through October
19th. Pictured: US Brand Manager, Michael Nelson.



World renowned watch brand, Breguet, reopened the doors to its Beverly Hills
boutique after a major renovation recently with a cocktail reception and
ribbon cutting on Rodeo Drive. Hosted by Rodolphe Schulthess, VP of Global
Sales; Michael Nelson, US Brand Manager and Frank Furlan, President, Swatch
Group US, the evening also served to introduce "Breguet the Innovator.
Inventor of the Tourbillon," a global exhibition of priceless, historic
timepieces that will be on display at the Rodeo Drive boutique through October
19th.



Image with caption: "World renowned watch brand, Breguet, reopened the doors
to its Beverly Hills boutique after a major renovation recently with a
cocktail reception and ribbon cutting on Rodeo Drive. Hosted by Rodolphe
Schulthess, VP of Global Sales; Michael Nelson, US Brand Manager and Frank
Furlan, President, Swatch Group US, the evening also served to introduce
"Breguet the Innovator. Inventor of the Tourbillon," a global exhibition of
priceless, historic timepieces that will be on display at the Rodeo Drive
boutique through October 19th." Image available at:
http://photos.prnewswire.com/prnh/20131009/LA94876-a

Image with caption: "World renowned watch brand, Breguet, reopened the doors
to its Beverly Hills boutique after a major renovation recently with a
cocktail reception and ribbon cutting on Rodeo Drive. Hosted by Rodolphe
Schulthess, VP of Global Sales; Michael Nelson, US Brand Manager and Frank
Furlan, President, Swatch Group US, the evening also served to introduce
"Breguet the Innovator. Inventor of the Tourbillon," a global exhibition of
priceless, historic timepieces that will be on display at the Rodeo Drive
boutique through October 19th. Pictured: US Brand Manager, Michael Nelson."
Image available at: http://photos.prnewswire.com/prnh/20131009/LA94876-b

Image with caption: "World renowned watch brand, Breguet, reopened the doors
to its Beverly Hills boutique after a major renovation recently with a
cocktail reception and ribbon cutting on Rodeo Drive. Hosted by Rodolphe
Schulthess, VP of Global Sales; Michael Nelson, US Brand Manager and Frank
Furlan, President, Swatch Group US, the evening also served to introduce
"Breguet the Innovator. Inventor of the Tourbillon," a global exhibition of
priceless, historic timepieces that will be on display at the Rodeo Drive
boutique through October 19th." Image available at:
http://photos.prnewswire.com/prnh/20131009/LA94876-c



SOURCE Breguet

Website: http://www.breguet.com
Contact: Liliana Chen, (201) 271-4644, liliana.chen@swatchgroup.com