As Seen On TV Announces Early Success in Product Development Partnership With Lightning Launch

As Seen On TV Announces Early Success in Product Development Partnership With 
Lightning Launch 
Dozens of Inventors Signed Up to New Licensing Program 
CLEARWATER, FL -- (Marketwired) -- 10/09/13 --  As Seen On TV, Inc.
(OTCQB: ASTV), a leading multi-platform product marketing company and
online shopping destination, today announced its early success with
strategic partner Lightning Launch, LLC., a prominent direct response
product company. 
The two companies, who created a partnership in late August of this
year, have already signed a dozen deals with inventors to bring new
consumer products to market. "We're delighted to be working with
Lightning Launch and have continued to see great response from the
inventor community toward the As Seen On TV brand," said Ronald C.
Pruett, Jr., CEO of As Seen On TV, Inc. "In the last 45 days, our new
Product Development Team has already reviewed more than 120 products,
and we expect those numbers to continue to grow." 
Mary Gattineri is an entrepreneur who chose to work with As Seen On
TV under its new licensing model. Ms. Gattineri first introduced her
invention The Magical Pan on the Food Network series Invention
Hunters last June. Her pan comes with inserts of all shapes and sizes
to make desserts, pizza, casseroles and hundreds of other dishes --
all in the same pan at the same time. "I'm looking forward to working
with As Seen On TV to bring The Magical Pan to the mass marketplace,"
said Ms. Gattineri. "It will make everyone a success while cooking
and baking at home." 
As Seen On TV employs a two-pronged approach to identify great new
products. Inventors can go to AsSeenOnTV.com to submit their ideas
online, or they can attend one of the company's nationwide pitch
events for inventors featuring Kevin Harrington, Chairman of As Seen
On TV, Inc. and original investor shark from ABC's Shark Tank.
Inventors and entrepreneurs pitch their products to a panel of
product experts led by Mr. Harrington. The inventors, in return,
receive valuable feedback on their items and the chance at a future
deal with As Seen On TV. The first of these events took place last
month in Las Vegas, NV. Based on its success, plans to host more
national events are already under way, and the second event will be
held next month in New York City, NY. 
"Although I was happy to receive Mr. Harrington's feedback on my
product at the Las Vegas pitch event, I was even happier to walk away
with a signed deal with As Seen On TV," said James Kuenzinger,
creator of the Zinger Grill, a collapsible fire pit and all-in-one
grill assembly. "As Seen On TV's team of experts has the knowledge
and industry relationships to take my product to the next level." 
With many inventors like Gattineri and Kuenzinger already on board,
As Seen On TV expects to build a broad portfolio of products
especially as it prepares to launch its own crowdfunding site for
inventors and entrepreneurs with As Seen On TV related products. 
Inventors and entrepreneurs can submit their products at
www.submitmyinvention.com/submit/asseenontv. 
Registration and details for the New York City Pitch Event are
available online at http://bit.ly/17lpMio or by phone at (727)
474-8450 ext 1005. 
For more information on As Seen on TV's upcoming crowdfunding
platform, please visit http://crowdfunding.astvinc.com. 
About As Seen On TV
 As Seen On TV, Inc. (OTCQB: ASTV) is the leading
multichannel distributor of As Seen On TV products and serves up fun
for engaged consumers worldwide. Customers can find 1,500 products
from As Seen On TV in the areas of Household, Kitchen, Outdoor,
Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets,
DVDs, and Food. Celebrities and industy experts often endorse As Seen
On TV products for their inventive nature and utility. For more
information, please visit www.AsSeenOnTV.com or follow ASTV online at
Facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter and
Pinterest.com/AsSeenOnTVHQ. 
About Lightning Launch
 Lightning Launch is a boutique DRTV firm with
an inventor-centric focus. Its in-house marketing experts and
international distribution capabilities streamline the
infomercial-to-retail process. Each member of the Lightning Launch
team has the battle-proven skill set and well-honed gut instincts to
cut through the clutter and deliver great new products to the shelves
of mass-market retailers. The company is committed to helping people
with great ideas maximize the potential of their creativity and
ingenuity. In a category that has become all about 'speed to market',
a partnership with Lightning Launch makes it possible for the
inventor to finally enjoy the advantage of being the first big mover.
For more information, please visit www.lightninglaunch.com.  
Forward-Looking Statements In accordance with the Private Securities
Litigation Reform Act of 1995, we caution you that, whether or not
expressly stated, certain statements made in this news release that
reflect management's expectations regarding future events and
economic performance are forward-looking in nature and, accordingly,
are subject to risks and uncertainties. This information is qualified
in its entirety by cautionary statements and risk factor disclosures
contained in the Company's Securities and Exchange Commission
filings, including the Company's annual report on Form 10-K for the
fiscal year ended March 31, 2013. We caution readers that certain
important factors may have affected and could in the future affect
the Company's actual results and could cause the Company's actual
results for subsequent periods to differ materially from those
expressed in any forward-looking statement made by or on behalf of
the Company. 
Contact 
Eric Willis
DC Consulting
407-792-3333
eric@dcconsultingllc.com 
 
 
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