CTV's MARVEL'S AGENTS OF S.H.I.E.L.D. is Impenetrable as the #1 New Series of
the Season with 2 Million Viewers Tuesday
- Final Premiere Week data confirms that MARVEL'S AGENTS OF S.H.I.E.L.D. is
the biggest debut of any series on record in Canada with 3.6 million viewers -
- Newcomer PERSON OF INTEREST becomes instant Top 15 series -
- CTV's revamped Tuesday night primetime lineup grows 20% -
To tweet this release: http://bit.ly/GNQVFI
TORONTO, Oct. 9, 2013 /CNW/ - CTV's MARVEL'S AGENTS OF S.H.I.E.L.D. continues
to soar as the break-out hit of the season with 2 million viewers last night,
winning Tuesday as the most-watched program in Canada with all key demos. The
win comes as final data from BBM Canada released this week reveals a
record-breaking 3.6 million viewers watched the series premiere on Sept. 24,
making it the most-watched premiere of any series on record in Canada.
MARVEL'S AGENTS OF S.H.I.E.L.D. ranked as the #2 program of the week during
Premiere Week, behind only THE BIG BANG THEORY which delivered a remarkable
5.2 million viewers on average for its two episodes on Sept. 26 on CTV.
Overall, Tuesday night's core primetime audience has grown by 20% with total
viewers on CTV compared to last fall, and leads Global among the key adult
demos by 15% to 36%.
Last night's electric episode of MARVEL'S AGENTS OF S.H.I.E.L.D., which saw
the birth of super villain Graviton, was also up 9% on average compared to
last week's overnight audiences with total viewers and A25-54. Head-to-head,
it delivered more viewers than NCIS (Global/CBS) with all key demos: A25-54
(+46%), A18-49 (+51%), and A18-34 (+87%). In Premiere Week, MARVEL'S AGENTS OF
S.H.I.E.L.D. led NCIS (3.06 million) by 18% among total viewers.
Meanwhile at 10 p.m., PERSON OF INTEREST has delivered on its promise by
becoming an instant Top 15 program in Canada. Last night, PERSON OF INTEREST
delivered 1.53 million viewers, besting timeslot competitor CHICAGO FIRE (1.1
million viewers; Global/NBC) with total viewers (+39%) and all key demos:
A25-54 (+25%), A18-49 (+24%), and A18-34 (+6%). During Premiere Week, PERSON
OF INTEREST was watched by 2 million viewers, leading CHICAGO FIRE (1.5
million) by 34% among total viewers.
All of last night's episodes on CTV and CTV Two are available across CTV's
digital platforms on CTV.ca, the CTV App, the CTV Mobile channel and through
video on demand partners such as Bell Fibe.
SOCIAL MEDIA LINKS:
Twitter: @CTV_PR @CTV_Television
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality
news, sports, information, and entertainment programming, CTV has been
Canada's most-watched television network for the past 12 years in a row. CTV
is a division of Bell Media, Canada's premier multimedia company with leading
assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX,
NYSE: BCE), Canada's largest communications company. More information about
CTV can be found on the network's website at ctv.ca.
Source: BBM Canada, Fall 2012 = 9/24/2012-12/9/2012, Primetime 8-11 p.m.
CTV electronic audience databases incorporate data beginning in 1994.
Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II
Tonia Addison, CTV, CTV Two 416.384.5325 firstname.lastname@example.org Jim
Quan, CTV, CTV Two, 416.384.5311 email@example.com
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-0- Oct/09/2013 22:04 GMT
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