LivePerson and Razorfish Announce Strategic Partnership to Deliver Powerful
Digital Experience Solutions for Brands and Consumers
Alliance will increase conversions and reduce bounce rates, maximizing
customers' digital assets
NEW YORK, Oct. 9, 2013
NEW YORK, Oct.9, 2013 /PRNewswire/ --LivePerson Inc., (NASDAQ: LPSN) a
leading provider of digital engagement solutions, and Razorfish, one of the
world's fastest growing digital and technology agencies, today announced a
strategic partnership that will integrate LivePerson's digital engagement
solutions with Razorfish's best-of-breed services. The partnership will enable
LivePerson and Razorfish to transform the way consumers interact with brands
(Logo: http://photos.prnewswire.com/prnh/20110105/NY24753LOGO-a )
Through the integration of LivePerson's industry leading digital engagement
platform and Razorfish's marketing and commerce services, the two brands aim
to enhance the way brands engage with consumers, while also driving greater
value from their marketing and commerce strategies. Joint customers stand to
gain higher conversion rates while delivering a more powerful consumer
"Businesses today make considerable investments in their digital assets, but
despite this, most companies are suffering from excessively high bounce rates
and strikingly low conversion rates, which means consumers are not getting
what they need from the brands they engage with," said John Gray, Head of
Global Channels & Business Development at LivePerson. "LivePerson's
partnership with Razorfish will deliver a comprehensive set of services that
drive measurable value for businesses looking to create a stronger customer
engagement strategy across their digital channels, and we very much look
forward to partnering with them."
Working together, LivePerson and Razorfish will focus on approaching the
market through co-selling, intimate thought leadership events and larger-scale
events where the two can showcase the value the relationship brings to their
"The LivePerson platform supports Razorfish's analyst-rated best-in-class
commerce services that deliver holistic, meaningful customer experiences,"
said Paul Do Forno, Senior Vice President, Commerce, Razorfish. "We look
forward to leveraging our complementary skillsets to continue to help brands
deepen the relationships and interactions they have with their customers."
Razorfish, the only digital agency to receive back-to-back rankings in
Advertising Age's 2011 and 2012 A-List, creates experiences that build
businesses. As one of the largest interactive marketing and technology
companies in the world, Razorfish helps its clients build better brands by
delivering business results through customer experiences. Razorfish combines
the best thought leadership of the consulting world with the leading
capabilities of the marketing services industry to support our clients'
business needs, such as launching new products, repositioning a brand or
participating in the social world. Razorfish has offices in markets across the
United States, and in Australia, Brazil, China, France, Germany, Japan, and
the United Kingdom. Clients include Mercedes, Unilever, and McDonald's.
Razorfish is part of Publicis Groupe. Visitwww.razorfish.comfor more
information. Follow Razorfish on Twitter at @razorfish.
LivePerson, Inc. (Nasdaq: LPSN) offers a cloud-based platform that enables
businesses to proactively connect in real-time with their customers via chat,
voice, and content delivery at the right time, through the right channel,
including websites, social media, and mobile devices. This "intelligent
engagement" is driven by real-time behavioral analytics, producing connections
based on a true understanding of business objectives and customer needs. For
more information, please visit www.liveperson.com. To view other global press
releases about LivePerson, please visit pr.liveperson.com.
Atomic PR for LivePerson
SOURCE LivePerson, Inc.
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