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J. C. Penney Company, Inc.: Retail Industry Leader Stephen Sadove to Join JCPenney Board of Directors

  J. C. Penney Company, Inc.: Retail Industry Leader Stephen Sadove to Join
                         JCPenney Board of Directors

    Board Member Geraldine Laybourne Steps Down to Pursue Startup Venture

PLANO, Texas (Oct. 9, 2013) - J. C. Penney Company, Inc. (NYSE:JCP) today
announced that Stephen I. Sadove, a highly respected leader and innovator in
the retail industry, has been elected to its Board of Directors. Sadove is
currently chairman and chief executive officer of Saks Incorporated and will
be leaving Saks upon completion of its previously announced merger with
Hudson's Bay Company. His election to the JCPenney Board of Directors is
effective upon his leaving Saks. Additionally, Geraldine B. Laybourne is
stepping down from the JCPenney Board of Directors. Her departure will enable
her to focus more time as chairman of KANDU, a startup consumer technology
company for kids.

"Steve Sadove is admired and respected  across the retail industry. Under  his 
leadership, Steve built luxury retail chain Saks Fifth Avenue into one of  the 
world's most prominent fashion retailers today. He also boasts a distinguished
marketing and consumer  products career spanning  over 25 years.  Steve is  an 
outstanding addition  to our  Board  and we  look  forward to  leveraging  his 
expertise as we  focus on  guiding the  turnaround at  JCPenney," said  Thomas 
Engibous, JCPenney chairman of  the board. "I would  also like to thank  Gerry 
for her time and contribution to the  JCPenney Board of Directors and we  wish 
her the best of luck with her new venture."

Sadove joined the  management team of  Saks Incorporated as  vice chairman  in 
2002, assumed the additional post of  chief operating officer in 2004,  became 
chief executive officer in  2006 and chairman and  chief executive officer  in 
2007. Under his stewardship, Sadove successfully led Saks Fifth Avenue through
the recession.

Implementing focused  strategies, he  helped to  modernize the  Saks brand  by 
elevating service levels,  differentiating its merchandise  assortment with  a 
compelling brand  portfolio  and  evolving  the  chain  into  an  omni-channel 
retailer through innovative technology and investments in saks.com. During his
tenure, he also  strengthened the  retailer's store base,  which included  the 
revamp of its  flagship location and  expansion of its  successful Saks  Fifth 
Avenue OFF 5TH business.

Prior  to  joining  Saks  Incorporated,  Sadove  held  various  positions   of 
increasing  responsibility  with   General  Foods  USA   from  1975-1991   and 
Bristol-Myers Squibb Company  from 1991-2002,  where he  headed the  company's 
beauty care and nutritionals division. He led Clairol to become the number one
hair care business in the U.S. and re-launched the Herbal Essences brand  into 
a $700 million business.

Sadove currently  serves  on  the  board  of  directors  of  Colgate-Palmolive 
andRuby Tuesday and  also serves  as chairman of  the board  of the  National 
RetailFederation and chairman of the board of trustees for Hamilton  College. 
He is agraduate of  Hamilton College and holds  an MBA with distinction  from 
HarvardBusiness School.

For more information, contact:

Media Relations:

(972) 431-3400 or jcpnews@jcp.com

Investor Relations:

(972) 431-5500 or jcpinvestorrelations@jcpenney.com

About JCPenney:

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest apparel
and home furnishing retailers, is dedicated to becoming America's preferred
retail destination for unmatched style, quality and value. Across 1,100 stores
and at jcp.com, customers will discover an inspiring shopping environment that
features the most sought after collection of private, national and exclusive
brands and attractions. For more information, please visit jcp.com

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Source: J. C. Penney Company, Inc. via Thomson Reuters ONE
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