Maidenform Introduces The Next Generation Of Comfort With Comfort Devotion Reimagined

  Maidenform Introduces The Next Generation Of Comfort With Comfort Devotion

PR Newswire

NEW YORK, Oct. 9, 2013

NEW YORK, Oct. 9, 2013 /PRNewswire/ --Maidenform, the iconic intimate apparel
company, launches the next generation of comfort with the Comfort Devotion
Reimagined collection. For over 91 years, Maidenform has been reinventing new
ways to deliver the best in shapewear and intimates for women. True to its
heritage, Maidenform's new collection features innovative technology and
luxurious fabrications in shapewear, bra and panty styles that provide an
incredible look and feel.

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Comfort Devotion Reimagined is transforming the way women think of shapewear.
From slimming briefs and bodybriefers to thighslimmers and full slips, the
styles feature an invisible 360 degreeslimming control panel for everyday
control. The superior sueded-touch fabric used inside and out offers an
elevated level of comfort rarely found in shapewear. No-show edges provide a
completely smooth finish under clothes. Briefs have no visible panty lines and
bodybriefers feature extra cup and side coverage. Camisoles are constructed
with fused seams for a smooth look and are meant-to-be-seen, creating the
perfect functional wardrobe compliment.

"We strive to deliver the latest in technology and trends that will meet the
needs of women," said Maurice Reznik, CEO of Maidenform. "With the launch of
Comfort Devotion Reimagined, we hope to provide our customer with an elevated
intimate's experience and the foundation to look and feel her best."

In addition to the shapewear styles, the full assortment includes new bra and
panty styles in the same ultra-soft fabric. Bras feature brushed cup liners,
plush fabrics and soft cushioned pads for added comfort. Hints of ruching and
lace details add a feminine touch. Comfort Devotion Reimagined bras are
available in four levels of push: Natural, Enhanced, Ultimate, and Extreme,
allowing for a highly individualized fit and feel. Panty styles include
boyshorts, hipsters, bikinis and thongs that feature the same buttery
soft-brushed fabric, delicate details and elastic-free fuse binding for a
no-pinch experience signature to the brand.

The Comfort Devotion Reimagined styles retail from $11 - $46 and are available

About Maidenform Brands, Inc.
Maidenform Brands, Inc. is a global intimate apparel company with a portfolio
of established and well-known brands, top-selling products and an iconic
heritage. Maidenform designs, sources and markets an extensive range of
intimate apparel products, including bras, panties and shapewear. During its
91-year history, Maidenform has built strong equity for its brands and
established a solid growth platform through a combination of innovative,
first-to-market designs and creative advertising campaigns focused on
increasing brand awareness with generations of women. Maidenform sells its
products under some of the most recognized brands in the intimate apparel
industry, including Maidenform®, Flexees®, Lilyette®, Control It!®, Sweet
Nothings®, Bodymates®, Self Expressions® and Inspirations®. Maidenform
products are currently distributed in approximately 64 countries and
territories outside the United States.

SOURCE Maidenform Brands, Inc.

Contact: Norah Alberto, Maidenform Brands, Inc., 732.621.2495,; Lindsey Kopp, ALISON BROD PUBLIC RELATIONS,
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