UGG® Australia Launches 'UGG By You'

                     UGG® Australia Launches 'UGG By You'

Online Customization Tool to Create Personalized Footwear

PR Newswire

NEW YORK, Oct. 9, 2013

NEW YORK, Oct. 9, 2013 /PRNewswire/ -- On October 9^th, UGG Australia will
launch  UGG by You, an online customization tool putting customers in control
of the design process and transforming a visit to UGGAustralia.com from a
shopping trip to a creative experience. The customization tool allows
consumers to mix and match an array of color schemes on two classic styles,
the UGG Classic Short sheepskin boot and the Fluff Flip Flop, through a
user-friendly design tool. There are over 11,000 color, outsole and trim
combinations possible through the footwear personalization tool.

(Photo:http://photos.prnewswire.com/prnh/20131009/LA95127)

(Logo: http://photos.prnewswire.com/prnh/20121116/LA14837LOGO)

"UGG lovers have a unique, emotional connection with our brand, and with each
pair they buy," said UGG Australia president Constance X. Rishwain. "With the
holidays nearing, we were really committed to rolling out a way to allow our
best customers to take to a new level their engagement with us, and
customizing your UGG boots or flip flops is a great holiday gift, too."

UGG by You will live exclusively on UGGAustralia.com and is available
domestically in the United States at this stage. UGG by You gift cards will be
sold in concept stores nation-wide, and the personalized UGG footwear will
ship approximately 4-6 weeks from the order date.

UGG by You allows customers to customize UGG Classic Short sheepskin boots by
boot color, binding, heel counter and outsole, with a possible 6,000
combinations made from those elements. Prices are $220 (or $225 for a metallic
heel counter).

In addition, customers will have the ability to customize the wildly popular
Fluff Flip Flop with over 5,000 color combinations. Price is $110.

UGG^® Australia has built a reputation on luxury and comfort by using only the
finest materials in the world, employing the highest standards of
craftsmanship and delivering new and innovative styles well beyond the
original sheepskin boots and slippers. UGG Australia is recognized as a
premium lifestyle brand that houses footwear, apparel, outerwear, accessories
and handbagsand has grown from $10 million to over $1 billion in sales. In
2011, the brand introduced UGG for Men with quarterback Tom Brady now offers
the ultimate brand experience to all with over 70 stores worldwide including
New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai,
Beijing and Moscow. Every genuine UGG product is linked together by the
unforgettable sheepskin experience, and a feeling that is truly like nothing
else.

Deckers Outdoor Corporation (NASDAQ: DECK) strives to be a premiere lifestyle
marketer that builds niche brands into global market leaders by designing and
marketing innovative, functional and fashion-oriented footwear developed for
both high performance outdoor activities and everyday casual lifestyle use.
UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO® and HOKA ONE ONE® are
registered trademarks of Deckers Outdoor Corporation. For more information,
visit www.deckers.com.

SOURCE Deckers Outdoor Corporation

Website: http://www.deckers.com
Contact: UGG Ausralia, Emma Oldenkamp, Emma.Oldenkamp@Deckers.com, (O):
212.247.8552
 
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