Flowers Foods Announces The Opening Of Flowers Baking Co. Of Henderson, LLC In Late 2013

Flowers Foods Announces The Opening Of Flowers Baking Co. Of Henderson, LLC In
                                  Late 2013

PR Newswire

THOMASVILLE, Ga., Oct. 9, 2013

THOMASVILLE, Ga., Oct. 9, 2013 /PRNewswire/ --Flowers Foods (NYSE: FLO)
announced today that Flowers Baking Co. of Henderson, LLC in Henderson, Nev.,
will begin production late this year. The bakery was closed in November 2012
when Old HB, Inc. (formerly Hostess Brands) began liquidation. Flowers Foods
acquired the Henderson bakery and other former Hostess assets in July 2013.

"As we've said since acquiring the Hostess assets this past summer, our plan
is to open bakeries as we need additional production capacity to meet market
demand," said Allen L. Shiver, president and chief executive officer of
Flowers Foods. "Henderson is strategically located to help us continue to
build market presence in this region."

When in production later this year, the Henderson bakery, which will operate
as a subsidiary of Flowers Foods, will employ 60 people. It will produce
Nature's Own, the #1-selling bread brand in the U.S., for markets in southern
Nevada and parts of California.

About Flowers Foods
Headquartered in Thomasville, Ga., since its first bakery was opened by the
Flowers family in 1919, Flowers Foods, Inc. today is one of the largest
producers of packaged bakery foods for retail and foodservice customers in the
United States. Flowers currently operates 45 bakeries that produce a wide
range of bakery products. Among the company's top brands are Nature's Own and
Tastykake. Learn more at

Statements contained in this press release that are not historical facts are
forward-looking statements. All forward-looking statements are subject to
risks and uncertainties that could cause actual results to differ from those
projected. Other factors that may cause actual results to differ from the
forward-looking statements contained in this release and that may affect the
company's prospects in general include, but are not limited to, (a)
competitive conditions in the baked foods industry, including promotional and
price competition, (b) changes in consumer demand for our products, (c) the
success of productivity improvements and new product introductions, (d) a
significant reduction in business with any of our major customers including a
reduction from adverse developments in any of our customer's business, (e)
fluctuations in commodity pricing, (f) our ability to fully integrate recent
acquisitions into our business, and (g) our ability to achieve cash flow from
capital expenditures and acquisitions and the availability of new acquisitions
that build shareholder value. In addition, our results may also be affected
by general factors such as economic and business conditions (including the
baked foods markets), interest and inflation rates and such other factors as
are described in the company's filings with the Securities and Exchange

SOURCE Flowers Foods, Inc.

Contact: Keith Hancock, 229.227.2380
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