Prudential Carolinas Realty Family of Companies Launches New Era with Berkshire Hathaway HomeServices Real Estate Brokerage

  Prudential Carolinas Realty Family of Companies Launches New Era with
  Berkshire Hathaway HomeServices Real Estate Brokerage Network

Business Wire

WINSTON-SALEM, N.C. -- October 9, 2013

Berkshire Hathaway HomeServices, the new real estate brokerage network
operated by HSF Affiliates LLC, today announced that Prudential Carolinas
Realty, Prudential York Simpson Underwood Realty and Prudential Yost & Little
Realty have begun operating as part of the network. The brokerages, now known
collectively as the Berkshire Hathaway HomeServices Carolinas Realty family of
companies, represent one of the largest residential real estate firms serving
all three of North Carolina’s major metropolitan markets.

“This is a defining moment in North Carolina real estate,” said Tommy Camp,
president and CEO of Berkshire Hathaway Home Services Carolinas Realty. “The
union of our company with a brand inspired by the storied Berkshire Hathaway
organization – the world’s most respected company according to Barron’s – will
bring significant benefits for our agents and clients.”

Camp and his management team officially launched the new era during a rally
attended by more than 600 agents and employees at picturesque Adaumont Farm in
Trinity, outside of Greensboro. Camp shared his pride for the Berkshire
Hathaway HomeServices brand and how it sets the stage for continued growth in
the Triad, Triangle and greater Charlotte markets. Ron Peltier, chairman and
CEO of HomeServices of America, Inc., which owns the Berkshire Hathaway
HomeServices Carolinas Realty family of companies; and HSF Affiliates LLC CEO
Earl Lee discussed the vision and timing of the new brand, and why Berkshire
Hathaway HomeServices will change the face of residential real estate.

Peltier said the Berkshire Hathaway HomeServices Carolinas Realty family of
companies is known throughout the region for its professionalism, skill,
integrity and service, and is an exemplary charter member of the Berkshire
Hathaway HomeServices brand. “Tommy and his team have earned a wonderful
reputation in the marketplace, and we’re proud they are representing the new
brand,” Peltier explained.

Lee added that the Berkshire Hathaway HomeServices Carolinas Realty family of
companies is poised for long-term growth. “This elite brokerage is backed by
an exciting, new brand,” he said. “The combination will appeal to agents and
consumers throughout the Triad, Triangle and greater Charlotte regions.”

Berkshire Hathaway HomeServices Carolinas Realty family of companies is the
next in a long line of Prudential Real Estate affiliates that will join the
Berkshire Hathaway HomeServices brand through 2014.

About Berkshire Hathaway HomeServices Carolinas Realty Family of Companies

The Berkshire Hathaway HomeServices Carolinas Realty family of companies has
more than 600 sales associates and 13 offices across North Carolina. It is one
of the largest residential real estate firms serving all three of North
Carolina’s major metropolitan markets – doing business as Berkshire Hathaway
HomeServices Carolinas Realty in Winston-Salem and Charlotte; as Berkshire
Hathaway HomeServices York Simpson Underwood Realty in the Triangle; and as
Berkshire Hathaway HomeServices Yost & Little Realty in Greensboro. Berkshire
Hathaway HomeServices Carolinas Realty family of companies is proud to be a
member of HomeServices of America, Inc., a Berkshire Hathaway affiliate.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real
estate brokerage network built for a new era in real estate. The network,
among the few organizations entrusted to use the world-renowned Berkshire
Hathaway name, brings to the real estate market a definitive mark of trust,
integrity, stability and longevity.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices,
Prudential Real Estate and Real Living Real Estate franchise networks. The
company is a joint venture of which HomeServices of America, Inc., the
nation’s second-largest, full-service residential brokerage firm, is a
majority owner. HomeServices of America is an affiliate of world-renowned
Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of
Prudential Financial, Inc. and its related entities, and are used under
license with no other affiliation with Prudential.

Contact:

Berkshire Hathaway HomeServices
Kevin Ostler
949-794-7980
kevinostler@hsfranchise.com
or
Marisa Mulqueen
212-704-8112
Marisa.mulqueen@edelman.com
 
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