Global Cleaning Habits Exposed in Electrolux Vacuuming Survey

  Global Cleaning Habits Exposed in Electrolux Vacuuming Survey

Business Wire

STOCKHOLM -- October 9, 2013

Electrolux (STO:ELUXA) (STO:ELUXB) has published the findings from one of the
largest surveys ever conducted into global vacuum cleaning habits.
Highlighting preferences and usage patterns among different nationalities, age
groups and gender, the Electrolux Global Vacuuming Survey offers insight into
consumer preferences that will inspire future innovations in home appliances.

The online survey of 28,000 people in 23 countries across the world shows
significant variations in vacuuming habits between regions. For instance
almost a third of respondents in South Korea vacuum once per day, compared to
the global average of 13 percent. A common factor across the world, on the
other hand, is noise being rated the most annoying factor when using the
appliance. The survey also covered topics such as key criteria when making a
purchase decision, which music people listen to when vacuuming, and what kind
of clothes they wear.

“These aren’t just fun facts, although some of the results from the survey did
raise a few eyebrows. Understanding the consumers is essential for us in
everything from prioritizing among research and development projects to the
creation of our marketing strategies,” said Henrik Bergström, Head of
Electrolux Small Appliances. “Having hard statistics about people’s attitudes
allows us to focus on consumer-relevant innovations such as the new generation
of UltraSilencer, which is possibly the quietest vacuum cleaner in the world.”

Read more about the new UltraSilencer here:

Countries covered in the survey included the UK, Sweden, Germany, China,
Japan, Australia, USA and Brazil. Key findings included that dust pickup is
the single most important factor (30%) globally when buying a vacuum cleaner.
The second most important (16%) is power/wattage, and quality/durability comes
third (15%).

Find a detailed report about the survey, highlights of key facts and figures,
and images here:

Electrolux is a global leader in household appliances and appliances for
professional use, selling more than 50 million products to customers in more
than 150 markets every year. The company makes thoughtfully designed,
innovative solutions based on extensive consumer research, meeting the desires
of today's consumers and professionals. Electrolux products include
refrigerators, dishwashers, washing machines, cookers, air conditioners and
small appliances such as vacuum cleaners, all sold under esteemed brands like
Electrolux, AEG, Zanussi and Frigidaire. In 2012 Electrolux had sales of SEK
110 billion and about 61,000 employees. For more information go to

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