Lubrizol: Lubrizol Announces Opening of New Innovation Centre in Southeast Asia New Laboratory Facility Boosts Innovation and

  Lubrizol: Lubrizol Announces Opening of New Innovation Centre in Southeast
 Asia New Laboratory Facility Boosts Innovation and Technical Capabilities in
                                     Asia

NEWS RELEASE

SINGAPORE, October 9, 2013 - The Lubrizol Corporation announces the opening of
its new Innovation Centre in Singapore, the latest addition to Lubrizol's
growing presence in Asia. The opening ceremony for the new laboratory facility
marks yet another milestone in support of Lubrizol Advanced Materials' robust
growth in the region.

"With some of the fastest growing economies today centered in Asia, Lubrizol
is proud to have taken yet another step forward in our commitment to this
region," says Dr. Robert Graf, corporate vice president, research and
development. "As an organization, we take great pride in setting the benchmark
for the product innovation and technical capabilities that our global
customers have come to expect from Lubrizol. The opening of our new Innovation
Centre here in Singapore is a testament to our belief in Asia's growth
potential and our commitment to extend our innovations and technical expertise
to our customers here in Asia."

The new Innovation Centre is home to application development and technical
service for the Personal Care, Home Care and Performance Coatings businesses
in Asia. Personal and Home Care technical support covers the areas of skin
care, hair care, bath and shower, as well as home care applications. The
Performance Coatings business will use the Innovation Center to build
technology development and predictive application testing capabilities in the
region for a host of application areas that include metal, wood, composites,
masonry, paper, textiles and packaging.

"As we continue to increase our focus on the personal care, home care and
performance coatings markets, we are delighted to reinforce our strategic
presence in Singapore, one of the world's leading chemical hubs," says Mr.
Bernard Wong, vice president Asia Pacific, Lubrizol Advanced Materials, Inc.
"In setting up our new Innovation Centre here, we will enhance our ability to
respond more quickly to market demands and emerging trends in Asia. More
importantly, we will also provide the much needed leverage that can help our
customers extend their global reach and improve our operational efficiency
collectively in this important growth region."

Director of Energy and Chemicals, Economic Development Board of Singapore, Mr.
Eugene Leong, adds "Lubrizol's new Innovation Centre is an exciting addition
to Singapore's R&D ecosystem. To meet the demands of the Asian consumer,
companies will have to develop solutions together with their business partners
and customers. Singapore's diverse industrial base, such as the consumer and
personal care industry, provides opportunities for Lubrizol to co-innovate
with their customers here. The growth of specialties builds on the
capabilities and talent that Singapore has developed in the energy and
chemicals industry, and this will add to the robustness of the sector and
extend our leadership."

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven
global company that combines complex, specialty chemicals to optimize the
quality, performance and value of customers' products while reducing their
environmental impact. It produces and supplies technologies to customers in
the global transportation, industrial and consumer markets. These
technologies include lubricant additives for engine oils, driveline and other
transportation-related fluids, industrial lubricants, as well as additives for
gasoline and diesel fuel. In addition, Lubrizol makes ingredients and
additives for home care and personal care products and pharmaceuticals, and
specialty materials, including plastics technology and performance coatings in
the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing
facilities in 17 countries, as well as sales and technical offices around the
world. Founded in 1928, Lubrizol has approximately 7,000 employees
worldwide. Revenues for 2012 were $6.1 billion. For more information, visit
Lubrizol.com.

Director of Energy and Chemicals, Economic Development Board of Singapore, Mr.
Eugene Leong, adds "Lubrizol's new Innovation Centre is an exciting addition
to Singapore's R&D ecosystem. To meet the demands of the Asian consumer,
companies will have to develop solutions together with their business partners
and customers. Singapore's diverse industrial base, such as the consumer and
personal care industry, provides opportunities for Lubrizol to co-innovate
with their customers here. The growth of specialties builds on the
capabilities and talent that Singapore has developed in the energy and
chemicals industry, and this will add to the robustness of the sector and
extend our leadership."

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven
global company that combines complex, specialty chemicals to optimize the
quality, performance and value of customers' products while reducing their
environmental impact. It produces and supplies technologies to customers in
the global transportation, industrial and consumer markets. These
technologies include lubricant additives for engine oils, driveline and other
transportation-related fluids, industrial lubricants, as well as additives for
gasoline and diesel fuel. In addition, Lubrizol makes ingredients and
additives for home care and personal care products and pharmaceuticals, and
specialty materials, including plastics technology and performance coatings in
the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing
facilities in 17 countries, as well as sales and technical offices around the
world. Founded in 1928, Lubrizol has approximately 7,000 employees
worldwide. Revenues for 2012 were $6.1 billion. For more information, visit
Lubrizol.com.

Personal and Home Care Media Contact

Lee Roberts

The Lubrizol Corporation

216-447-6117

Websites: www.lubrizol.com/personalcare and www.lubrizol.com/homecare

Performance Coatings Media Contact 

Calvinia Fields

The Lubrizol Corporation

216-447-6629                                 
        

Website:www.lubrizol.com/coatings



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