The Bon-Ton Stores, Inc. Announces Lease for New Herberger’s Store

  The Bon-Ton Stores, Inc. Announces Lease for New Herberger’s Store

                        Opening in 2014 in Logan, Utah

Business Wire

YORK, Pa. -- October 9, 2013

The Bon-Ton Stores, Inc. (NASDAQ:BONT) today announced it has signed a lease
with Rouse Properties, Inc. (NYSE:RSE) for a new Herberger’s store at Cache
Valley Mall in Logan, Utah. The Company expects to begin remodeling the 62,000
square foot facility in early spring of 2014 and to be completed in the second
half of 2014.

Brendan Hoffman, President and Chief Executive Officer, stated, “We are
excited to be entering both a new market and a new state through this latest
transaction with Rouse Properties. We believe this is an attractive market for
a Herberger’s store and will enhance the overall shopping experience for
consumers in this market.”

The Herberger’s store, which will feature a full merchandise assortment,
including home, will join J.C. Penney and T.J. Maxx as anchors at the center.
In addition, Cache Valley Mall is also home to several specialty stores,
including Aeropostale, American Eagle, Buckle, The Children’s Place, rue21,
Bath & Body Works and Justice.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania
and Milwaukee, Wisconsin, operates 272 department stores, which includes 10
furniture galleries, in 25 states in the Northeast, Midwest and upper Great
Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman,
Herberger’s and Younkers nameplates. The department stores offer a broad
assortment of national and private brand fashion apparel and accessories for
women, men and children, as well as cosmetics and home furnishings. For
further information, please visit the investor relations section of the
Company’s website at

Certain information included in this press release contains statements that
are forward-looking within the meaning of the Private Securities Certain
information included in this press release contains statements that are
forward-looking within the meaning of the Private Securities Litigation Reform
Act of 1995. Such forward-looking statements, which may be identified by words
such as “may,” “could,” “will,” “plan,” “expect,” “anticipate,” “estimate,”
“project,” “intend” or other similar expressions, involve important risks and
uncertainties that could significantly affect results in the future and,
accordingly, such results may differ from those expressed in any
forward-looking statements made by or on behalf of the Company. Factors that
could cause such differences include, but are not limited to: risks related to
retail businesses generally; a significant and prolonged deterioration of
general economic conditions which could negatively impact the Company in a
number of ways, including the potential write-down of the current valuation of
intangible assets and deferred taxes; risks related to the Company’s
proprietary credit card program; potential increases in pension obligations;
consumer spending patterns, debt levels, and the availability and cost of
consumer credit; additional competition from existing and new competitors;
inflation; deflation; changes in the costs of fuel and other energy and
transportation costs; weather conditions that could negatively impact sales;
uncertainties associated with expanding or remodeling existing stores; the
ability to attract and retain qualified management; the dependence upon
relationships with vendors and their factors; a data security breach or system
failure; the ability to reduce or control SG&A expenses, including initiatives
to reduce expenses and improve efficiency; operational disruptions;
unsuccessful marketing initiatives; the failure to successfully implement our
key strategies, including initiatives to improve our merchandising, marketing
and operations; adverse outcomes in litigation; the incurrence of unplanned
capital expenditures; the ability to obtain financing for working capital,
capital expenditures and general corporate purpose; the impact of regulatory
requirements including the Health Care Reform Act and the Dodd-Frank Wall
Street Reform and Consumer Protection Act; the inability or limitations on the
Company’s ability to favorably adjust the valuation allowance on deferred tax
assets; and the financial condition of mall operators. Additional factors that
could cause the Company’s actual results to differ from those contained in
these forward-looking statements are discussed in greater detail under Item 1A
of the Company’s Form 10-K filed with the Securities and Exchange Commission.


The Bon-Ton Stores, Inc.
Mary Kerr, 717-751-3071
Vice President
Public and Investor Relations
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