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Evolution Fresh™ Opens $70 Million State-of-the-Art Juicery to Quadruple Production and Meet Growing Demands of the Super

  Evolution Fresh™ Opens $70 Million State-of-the-Art Juicery to Quadruple
  Production and Meet Growing Demands of the Super Premium Juice Category

New Juicery Allows for Expanded Market Share in the $1.6 Billion Super-Premium
                                Juice Category

Business Wire

RANCHO CUCAMONGA, Calif. -- October 9, 2013

Today, Starbucks (Nasdaq:SBUX) celebrates the grand opening of a new
state-of-the-art Evolution Fresh juicery in Rancho Cucamonga, Calif. that will
quadruple the brand’s production of cold-pressed, never-heated juice,
featuring the most advanced technology, including High Pressure Processing
(HPP) machines. Since Starbucks acquisition of the brand in Nov. of 2011,
Evolution Fresh has exceeded its aggressive growth plans to be in more than
8,000 Starbucks and grocery retailers by the end of calendar year 2013. This
innovative juicery will enable the company to grow market share in the $1.6
billion super-premium juice industry.

Bottles of Evolution Fresh "Sweet Greens and Lemon" juice come down the
assembly at the new state-of ...

Bottles of Evolution Fresh "Sweet Greens and Lemon" juice come down the
assembly at the new state-of-the-art Evolution Fresh juicery in Rancho
Cucamonga, Calif. on Wednesday, October 9th, 2013. The juicery will employ 190
people and quadruple the brand's production of cold-pressed, never-heated
juices. (Photo: Business Wire)

“The opening of this juicery marks a significant milestone in Evolution
Fresh’s history and commitment to making high-quality, never-heated,
nutritious juice available to consumers across the country,” said Chris
Bruzzo, general manager, Evolution Fresh. “We believe cold pressed is the
future of juice and we are leading the charge in changing the way people think
about juice. Today marks a significant milestone in our mission to provide
accessible nutrition and a new way for people to experience fruits and
vegetables and natural foods in their everyday diet.”

The $70 million, 264,000-sq.-ft. juicery, one of the largest (in $ sales) HPP
juiceries in the U.S. capable of sourcing, peeling, squeezing and pressing raw
fruits and vegetables, will produce four times more than the original juicery.
Using state-of-the-art technology, including multiple HPP machines with ample
room for more, the new juicery allows the brand to significantly increase
innovation, production and distribution capacity.

“The produce used in Evolution Fresh juices are sourced locally when
attainable, making Rancho Cucamonga the ideal location for providing fresh
tasting, nutrient-rich juice. The proximity to where fruits and vegetables are
grown reduces transportation time and allows for a high level of nutrient
retention,” noted Bruzzo.

The new facility will employ 190 employees (partners), which includes
retaining nearly 100 percent of its original partners from the old juicery as
well as creating 65 new positions. It will be Starbucks sixth manufacturing
site in the U.S., adding to the company’s existing network of five roasting
plants in Kent, Wash.; York, Pa.; Sandy Run, S.C.; Carson Valley, Nev.; and
Augusta, Ga. “We believe it is important, and makes good business sense, to
significantly invest in U.S. manufacturing. By building this new facility from
the ground up, close to where our produce grows, we are not only able to
provide nutritious juice, but also support the local community,” said Bruzzo.

High Pressure Processing (HPP) is a method that utilizes a high level of
isostatic pressure, transmitted by water. HPP delivers more of the flavors and
nutrients of raw fruits and vegetables than traditional heat pasteurized
juices at an accessible price and permits a longer shelf life than raw juices,
allowing more consumers access to high-quality cold-pressed and squeezed
juice.

For more information, including a b-roll package, photos and fact sheet visit:
http://newscastus.com/mediablast/EvolutionFresh/10935/10935.html or
http://news.starbucks.com/multimedia/file/781.

About Evolution Fresh, Inc.

Evolution Fresh offers juices and natural foods that provide high-quality,
wholesome, delicious and accessible nutrition to consumers. Acquired by
Starbucks (NASDAQ:SBUX) in 2011, Evolution Fresh is one of the few major juice
companies in the U.S. using high pressure processing (HPP) to deliver more of
the flavors and nutrients of raw fruits and vegetables than traditional heat
pasteurized juice. Evolution Fresh offers an extensive portfolio of bottled
juices, available in grocery retailers and select Starbucks® stores on the
West and East Coast, and at Evolution Fresh retail stores. Together, Starbucks
and Evolution Fresh seek to make incredible nutrition widely accessible. To
learn more about Evolution Fresh, please visit us online
at:www.evolutionfresh.comor through our social media channel
https://www.facebook.com/EvolutionFresh.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131009005398/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50725357&lang=en

Contact:

Evolution Fresh
Sanja Gould, 206-318-7100
press@starbucks.com
 
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