Bell announces new partnership with the National Basketball Association

Bell announces new partnership with the National Basketball Association 


    --  With the NBA, Raptors and Canada Basketball, Bell is committed
        to basketball's growth and development at the amateur and
        professional levels
    --  Bell to become presenting partner of NBA Canada Series and NBA
        All-Star Balloting

MONTREAL, Oct. 9, 2013 /CNW Telbec/ - Bell Canada today announced a new 
multi-year strategic partnership with the National Basketball Association 
(NBA) that further enhances Bell's position as the official communications 
partner for basketball in Canada.

"Bell is excited to partner with the National Basketball Association as part 
of our broad commitment to basketball in Canada, which includes our recently 
announced partnership with the Raptors, Canada's NBA team, and Bell's support 
for Canada Basketball and our country's national teams," said Wade Oosterman, 
President of Bell Mobility and Residential Services, and Chief Brand Officer 
at Bell. "Bell is taking the lead in driving the growth of one of the most 
popular and fastest-growing youth participation team sports in Canada."

Official Partner of the NBA
As an Official Partner of the NBA, Bell will leverage its mobile network and 
services leadership to deliver more for Canadian basketball fans:
    --  Bell will be the presenting sponsor of the NBA Canada Series
        pre-season game platform beginning with the upcoming match-up
        between the Minnesota Timberwolves and Boston Celtics on
        October 20 at Bell Centre in Montréal.
    --  Bell customers will be able to watch new weekly NBA content on
        their smartphones and tablets during both the regular season
        and in the Playoffs, including player special profiles, rookie
        features and unique courtside content.
    --  Bell Mobile TV will feature new nightly NBA highlights from
        approximately 1,300 NBA games starting at the beginning of the
        regular season and continuing through the NBA Finals.
    --  Bell will be the presenting sponsor of the NBA All-Star
        Balloting platform in Canada, which gives fans the opportunity
        to vote daily for their favorite players to become starters for
        the NBA All-Star Game, and will include a contest for two fans
        to attend 2014 NBA All-Star in New Orleans.

"With their strong commitment to basketball, Bell is an ideal partner to help 
continue the momentum and grow the game in Canada," said Dan Mackenzie, Vice 
President and General Manager, NBA Canada. "Through this partnership, we will 
be able to bring fans more exciting events and programming throughout the 
season."

The Toronto Raptors
As a Platinum Sponsor of the Raptors, Bell is working with Canada's NBA team 
on a range of branding, communications and community investment initiatives. 
In celebration of its partnership with the Raptors, Bell offered fans more 
than 15,000 complimentary tickets - including 3,200 distributed to community 
and grassroots basketball associations across the Greater Toronto Area - for 
the Raptors' first home pre-season game at the Air Canada Centre tonight 
versus the Minnesota Timberwolves.

Canada Basketball
Bell is a Premier Sponsor of Canada Basketball, supporting our national men's 
and women's senior basketball teams as they compete in international 
competition, including Summer Olympic Games and FIBA (International Basketball 
Federation) Championships. Canada Basketball is a not-for-profit organization 
recognized by FIBA and the Government of Canada as the sole governing body of 
amateur basketball in the country.

"Youth across Canada are playing more basketball in more places than ever 
before. With Canada Basketball, the Raptors and the NBA as our partners, Bell 
is enabling the continued growth and development of the sport at every level 
across Canada," said Loring Phinney, Bell's Vice President of Corporate 
Marketing.

About Bell
Bell is Canada's largest communications company, providing consumers and 
business customers with leading TV, Internet, wireless, home phone and 
business communications solutions. Bell Media is Canada's premier multimedia 
company with leading assets in television, radio and digital media. Bell is 
wholly owned by Montréal's BCE Inc. (TSX, NYSE: BCE). For more information, 
please visit Bell.ca or BCE.ca.

The Bell Let's Talk mental health initiative is a national charitable program 
that promotes Canadian mental health across Canada with the Bell Let's Talk 
Day anti-stigma campaign and significant funding for community care, research 
and workplace best practices. To learn more, please visit Bell.ca/LetsTalk.



SOURCE  Bell Canada 
Media inquiries:  Albert Lee Bell Communications 1-855-614-6604 
albert.lee@bell.ca @Bell_News 
Carolyn Abbass Paradigm Public Relations 416-203-2223 ext. 221 
cabbass@paradigmpr.ca  
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-0- Oct/09/2013 18:22 GMT
 
 
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