Rouse Properties Announces Herberger’s Department Store to Join Cache Valley Mall

  Rouse Properties Announces Herberger’s Department Store to Join Cache Valley
  Mall

             First Bon-Ton Stores, Inc. Location in State of Utah

Business Wire

NEW YORK -- October 9, 2013

Rouse Properties, Inc. (NYSE:RSE), a national owner and operator of enclosed
regional malls, today announced it has signed a lease with The Bon-Ton Stores,
Inc. (NASDAQ:BONT) to open a 62,000 square foot Herberger’s department store
at Cache Valley Mall in Logan, Utah. The Cache Valley Mall store will be the
first location in the state of Utah for The Bon-Ton Stores, Inc.

The Bon-Ton Stores, Inc. operates 272 stores across 25 states, including 42
Herberger’s locations in the Upper Great Plains and western United States.
Herberger’s offers a wide selection of national and private brands of fashion
apparel for women, men and children, as well as shoes, cosmetics, jewelry,
bedding and furniture. The Herberger’s store will be located in the space
formerly occupied by Dillard’s.

Logan, Utah is one of America’s Top 25 Micro-Metropolitan areas and Cache
Valley Mall is the only mall within a 40 mile radius. Logan is also home to
Utah State University, a growing university with current enrollment of
approximately 30,000 students. Herberger’s will join jcpenney, T.J.Maxx and
Larry Miller Theaters as anchors at the property. In addition to existing
leading retailers such as Aeropostale, American Eagle, Buckle, The Children’s
Place, rue21 and Bath & Body Works, Rouse Properties recently added Justice, a
popular tween girls retailer, Bohme, a women’s clothing and accessories
boutique, and Paradise Bakery, a fast-casual café to the mall.

“We are excited to announce the addition of Herberger’s to Cache Valley Mall,
further expanding our relationship with The Bon-Ton Stores. Bon-Ton shares our
focus on middle markets around the country, and we expect Herberger’s tailored
approach to merchandising to resonate extremely well in the marketplace,” said
Andrew Silberfein, President and Chief Executive Officer of Rouse Properties.
“Announcing Herberger’s as a new anchor so shortly after Dillard’s closed is
another demonstration of our ability to attract premier retailers quickly and
efficiently. Herberger’s full-line department store is an ideal fit to serve
the vibrant and growing community of Logan, further establishing Cache Valley
Mall as the go-to destination for consumers’ shopping, entertainment and
dining needs.”

About Rouse Properties, Inc.

Rouse is a publicly traded real estate investment trust headquartered in New
York City and founded on a legacy of innovation and creativity. Among the
country's largest publicly traded regional mall owners, the Company's
geographically diverse portfolio spans the United States from coast to coast,
and includes 32 malls in 19 states encompassing over 21.5 million square feet
of space. For more information, visit www.rouseproperties.com.

Contact:

Rouse Properties, Inc.
Media - Missy Heanue
melissa.heanue@rouseproperties.com
or
Investor Relations
212-608-5108
IR@rouseproperties.com