Crown Media Family Networks Launches Digital Advertising Sales Solutions,
Driven by Expanded Original Programming Slate
FreeWheel to Digitize Advertising Assets Across All Screens
NEW YORK, NY -- (Marketwired) -- 10/09/13 -- Crown Media Family
Networks, home of Hallmark Channel and Hallmark Movie Channel,
announced today the expansion of its sponsorship solutions unit to
include innovative digital sales packages designed to meet a growing
demand in the marketplace. Fueled by Hallmark Channel's and Hallmark
Movie Channel's growing slates of premium content, the company's
transition into the digital advertising landscape will allow
marketers the opportunity to leverage their brand message across
Crown Media's multiple distribution platforms.
In an effort to optimize all video, mobile, and display advertising,
Crown Media has partnered with FreeWheel, the industry's leading
video advertising technology provider. FreeWheel will deliver digital
solutions to advertisers within the Hallmark Channel and Hallmark
Movie Channel environment and offer marketplace insight and guidance
in tandem with a new video technology platform.
Hallmark Channel, available in 87 million homes, and Hallmark Movie
Channel, available in over 52 million homes and one of the fastest
growing networks on cable, are marquee brands offering a unique blend
of family friendly programming, including original movies and series,
lifestyle shows, classic off-network series, specials, and titles
from the acclaimed Hallmark Hall of Fame library. The launch of
digital advertising solutions comes at a key time for Crown Media,
which is expanding its programming slate to include more original
movies for Hallmark Movie Channel, as well as the introduction of
original scripted series on Hallmark Channel, starting with the debut
of "Cedar Cove" on July 20, which was the number one show on cable in
its Saturday time slot (8/7C) for five consecutive weeks.
"With the recent ratings success of Hallmark Channel's first original
scripted series, 'Cedar Cove'; the return of the network's popular
original daytime series, 'Home & Family' for a second season; and the
expanded slate of original movies on Hallmark Movie Channel, Crown
Media offers more opportunities than ever before to advertisers,"
said Ed Georger, Executive Vice President, Ad Sales, Crown Media
Family Networks and General Manager, Hallmark Movie Channel. "As
viewer habits continue to evolve beyond the traditional television
screen, it is imperative that we create unique marketing
opportunities that extend into the digital space, across the many
screens and platforms where our audience engages with our content. We
are delighted to be partnering with FreeWheel, who will help enhance
our marketplace offerings, meet the growing needs of our clients, and
ensure that we leverage all monetization options available."
FreeWheel's Monetization Rights Management(R) (MRM) technology helps
manage advertising sales rights, forecast advertising inventory,
deliver yield-optimized ads, and monitor campaign performance across
Hallmark's content distribution footprint. In addition to leveraging
FreeWheel's technology, Hallmark will be utilizing FreeWheel's
Advisory Services team to garner consultative insight, rooted in
"FreeWheel operates in the center of the video ecosystem enabling us
to bring informed perspective on issues shaping our industry. We are
looking forward to supporting Hallmark's efforts to effectively
monetize their highly-regarded content across screens and devices,"
said James Rooke, Vice President of Advisory Services at FreeWheel.
"Our work with Hallmark continues our effort to provide
enterprise-class TV companies with insightful marketplace guidance
while also offering the most effective rights management and
ABOUT CROWN MEDIA FAMILY NETWORKS
Crown Media Family Networks is the umbrella unit of Crown Media
Holdings, Inc., which houses Hallmark Channel and Hallmark Movie
Channel. The company operates and distributes both channels in high
definition (HD) and standard definition (SD) with Hallmark Channel
available to 87 million subscribers in the U.S. and Hallmark Movie
Channel in over 52 million homes. Hallmark Channel is the nation's
leading destination for quality family programming with an ambitious
slate of original TV movies and specials, as well as some of
television's most beloved sitcoms and series, including The Golden
Girls, The Waltons, Little House on the Prairie, and Frasier.
Hallmark Channel is home to a range of lifestyle programming,
anchored by Home & Family, a daily two-hour live show shot in a fully
functional house located on the Universal Studios California lot.
Hallmark Movie Channel is one of America's fastest-growing cable
networks and provides family-friendly movies with a mix of original
films, classic theatrical releases, and presentations from the
acclaimed Hallmark Hall of Fame library. In addition, Crown Media
Family Networks includes the online offerings of HallmarkChannel.com
For more information, please visit www.crownmediapress.com
Channel on Social Media: Facebook, Twitter (Join the conversation at
#HeartofTV), Pinterest, GetGlue, YouTube
Hallmark Movie Channel on
Social Media: Facebook, Twitter, Pinterest
FreeWheel manages the economics of content for the
enterprise-class world of entertainment, offering technical
infrastructure for revenue rights management and business operations,
wrapped in advisory services.
Founded and led by a team of executives from the world's leading
technology companies, FreeWheel's solutions have already armed
companies like ABC, AOL, DIRECTV, ESPN, NBC Universal, Sky, Turner,
and Viacom with the technology and services they need to profitably
scale their professional content across devices and revenue models.
For more information, visit www.freewheel.tv. Follow the company
Crown Media Family Networks
WIT Strategy for FreeWheel
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