Net Element and PAY.ON Launch Transactional Services Platform in Russia

   Net Element and PAY.ON Launch Transactional Services Platform in Russia

  PR Newswire

  MUNICH and MIAMI, October 8, 2013

MUNICH and MIAMI, October 8, 2013 /PRNewswire/ --

Value-Added Transactional Services Platform Will Allow Innovative
Transactional Solutions To Be Launched in The Growing Region

Net Element International (NASDAQ: NETE), a technology-driven group
specializing in mobile payments and value-added transactional services in
emerging countries, is pleased to announce the launch of "TOT Platform" - a
value-added transactional services platform. Launched in partnership with
PAY.ON , the world's leading operator of multi-channel payment infrastructure
systems, TOT Platform will be the first offering of its kind in the region and
will allow Net Element's subsidiary TOT Group to offer its client-base
innovative solutions in mobile payments and transactional services.

TOT Platform is a high-performance transaction processing platform that
complies with security standards and requirements applicable to the
international payments market. The launch of TOT Platform will enhance TOT
Group's suite of value-added, innovative technologies and services in emerging
markets.

Commenting on the launch, Oleg Firer, Net Element's chief executive officer
said, "The announcement of TOT Platform further demonstrates Net Element's
commitment to creating innovative and practical solutions for emerging markets
that function as fully integrated operations and marketing tools for TOT
Group's clients and partners." Konstantin Zaripov, CEO of TOT Group Russia
added, "We are the first company in the region to offer this level of
compatibility and capability -- and an entire suite of solutions are in
development in the mobile payments and transactional services sector."

"We are delighted to be furthering our partnership with TOT Group and
specifically the TOT Platform suite of products," said Markus Rinderer, CEO of
PAY.ON AG. "PAY.ON's multichannel payment infrastructure will provide TOT
Group with the scalable platform to further develop and introduce innovative,
value-added solutions to its clients."

While Russia is the first region to be activated, this same solution will be
deployed throughout the worldwide emerging market regions that are supported
by PAY.ON's infrastructure. PAY.ON's systems will be combined with TOT
Group's industry-specific set of solutions including Aptito - Net Element's,
next generation, cloud-based point-of-sale payments solution.

About PAY.ON:

PAY.ON AG is the world's leading operator of multi-channel payment
infrastructure systems and supplier of the white-label platform PaySourcing
and the routing gateway PayPipe. PaySourcing makes it possible for customers
to outsource all relevant payment and risk management processes or procure
them via cloud computing and thus become a payment service provider themselves
whilst saving money, time and resources. PayPipe is a high-performance
payment gateway that connects all payment market participants with each other
across the world via a single interface. Accordingly, PayPipe accelerates
global availability for all market participants like no other network.
PayPipe allows transactions to be processed online for all payment methods in
all currencies and across all systems. All PAY.ON systems guarantee
compliance with the security and requirements standards that apply to the
international payment market. Further information can be found at
http://www.payon.com .

About Net Element International (NASDAQ: NETE)

Net Element International (NASDAQ: NETE) is a global technology-driven group
specializing in mobile payments and value-added transactional services. The
company owns and operates a global mobile payments and transaction processing
provider, TOT Group. TOT Group companies include Unified Payments, recognized
by Inc. Magazine as the #1 Fastest Growing Private Company in America in 2012,
Aptito, a next generation cloud-based point of sale payments platform, and TOT
Money, which has a leading position in Russia and has been ranked as the #1
SMS content provider by Beeline, Russia's second largest telecommunications
operator. Together with its subsidiaries, Net Element International enables
ecommerce and adds value to mobile commerce environments. Its global
development centers and high-level business relationships in the United
States, Russia and Commonwealth of Independent States strategically position
the company for continued growth. The company has U.S. headquarters in Miami
and international headquarters in Moscow. More information is available at
http://www.netelement.com .

Press contact PAY.ON AG: Annett van de Bunt Head of Marketing Tel.:
+49-(0)89-4523-0552 Email: press@payon.com http://www.payon.com