Southern Company continues support of Operation Migration's annual journey to conserve endangered whooping crane

Southern Company continues support of Operation Migration's annual journey to
                      conserve endangered whooping crane

PR Newswire

ATLANTA, Oct. 8, 2013

ATLANTA, Oct. 8, 2013 /PRNewswire/ --Reflecting its longstanding commitment
to environmental stewardship, Southern Company, in partnership with the
National Fish and Wildlife Foundation (NFWF), is sponsoring Operation
Migration through the Power of Flight conservation program.

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As the presenting sponsor, Southern Company supports Operation Migration's
daily EarlyBird e-bulletin newsletter, which provides progress reports and
other information about the migration each morning. To receive the free
electronic newsletter, go to and sign up on
the upper right side of the page. The website also includes a migration map,
live crane cam and other information.

Southern Company's EarlyBird sponsorship supports the annual migration, now in
its 12th year, that takes young cranes on a more than 1,200-mile journey from
Wisconsin to Florida. The captive-hatched birds are led on the migratory route
by ultralight aircraft guided by Operation Migration pilots who act as
surrogate parents. The flight teaches the cranes the migration route for their
own return the following spring.

This year's migration of eight cranes began on Oct. 2 and will conclude at St.
Mark's National Wildlife Refuge, south of Tallahassee, Fla. The duration of
the migration is heavily influenced by weather.

"The whooping crane migration, led by ultralight planes, is a 'must-see' event
each autumn that is helping an endangered species recover from the brink of
extinction," said Southern Company Chief Environmental Officer Chris Hobson.
"Operation Migration is an important example of Southern Company's commitment
to environmental stewardship and we are proud to be a part of it."

Since 2001, Operation Migration has played a lead role in the reintroduction
of endangered whooping cranes into eastern North America. During the 1940s,
because of hunting and habitat loss, only 15 birds existed, although the
species was not declared endangered until 1971. Because of conservation
efforts, nearly 500 whooping cranes survive today in wild populations and in
captive breeding centers. Approximately half exist due to reintroduction

"The National Fish and Wildlife Foundation and Southern Company are key
partners in this unprecedented effort to reintroduce whooping cranes into the
eastern flyway," said Joe Duff, CEO and senior pilot for Operation Migration.
"We are grateful for the support of both these organizations to help make this
project a success."

Power of Flight, one of three signature Southern Company-NFWF environmental
stewardship programs, has supported Operation Migration since 2008.

"With each successive year of Operation Migration, we celebrate the comeback
of a remarkable species," said Jeff Trandahl, executive director and CEO of
NFWF. "Our partnership with Southern Company continues to support the recovery
of the whooping crane, and we wish it continued success."

In addition to Power of Flight, which funds projects to conserve birds
characteristic of the southern United States, Southern Company is also
committed to restoring the South's longleaf pine ecosystem through the
Longleaf Stewardship Fund and to community watershed conservation through the
Five Star/Urban Waters Restoration program.

Through these programs, Southern Company and a diverse group of partners have
achieved measurable results, helping to restore more than 1 million acres of
longleaf pine and other critical habitat in the Southeast and introducing
hundreds of thousands of people to conservation messages and education.

Chartered by Congress in 1984, the National Fish and Wildlife Foundation
(NFWF) sustains, restores and enhances the nation's fish, wildlife, plants and
habitats. Working with federal, corporate and individual partners, NFWF has
funded more than 4,000 organizations and committed more than $2.1 billion to
conservation projects. Learn more at

With 4.4 million customers and nearly 46,000 megawatts of generating capacity,
Atlanta-based Southern Company (NYSE: SO) is the premier energy company
serving the Southeast through its subsidiaries. A leading U.S. producer of
clean, safe, reliable and affordable electricity, Southern Company owns
electric utilities in four states and a growing competitive generation
company, as well as fiber optics and wireless communications. Southern Company
brands are known for energy innovation, excellent customer service, high
reliability and retail electric prices that are below the national average.
Southern Company and its subsidiaries are leading the nation's nuclear
renaissance through the construction of the first new nuclear units to be
built in a generation of Americans and are demonstrating their commitment to
energy innovation through the development of a state-of-the-art coal
gasification plant. Southern Company has been recognized by the U.S.
Department of Defense and G.I. Jobs magazine as a top military employer and
listed by DiversityInc as a top company for Blacks. The company received the
2012 Edison Award from the Edison Electric Institute for its leadership in new
nuclear development, was named Electric Light & Power magazine's Utility of
the Year for 2012 and is continually ranked among the top utilities in
Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit
our website at

SOURCE Southern Company

Contact: Southern Company Media Relations, 404-506-5333 or 866-506-5333
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