Concentrate On The Clarity: The New Nikon D610 FX-Format HD-SLR Places Emphasis On The Image Making Experience

    Concentrate On The Clarity: The New Nikon D610 FX-Format HD-SLR Places
                   Emphasis On The Image Making Experience

The Nikon D610 HD-SLR Delivers FX-Format Quality and Pro-Level Features for
Enthusiasts Ready to Take Their Passion to the Next Level

PR Newswire

MELVILLE, N.Y., Oct. 8, 2013

MELVILLE, N.Y., Oct. 8, 2013 /PRNewswire/ --Nikon Inc. today announced the
Nikon D610, the latest FX-format HD-SLR to incorporate cutting-edge features
and superior operability to help photographers create amazing images and Full
HD video. Engineered for those enthusiasts who focus on the color, sharpness
and clarity of their images, the D610 provides enhanced performance and image
quality improvements, coupled with Nikon core technologies, all in a
lightweight form factor. With image quality rivaled only by the 36.3 megapixel
Nikon D800, the D610 is an attractive option for those willing to step up to
FX-format.

"For many of us, photography is an unexplainable passion; a relentless pursuit
of sharpness and fidelity in every image captured, as we endlessly seek a way
to express ourselves," said Masahiro Horie, Director of Marketing and
Planning, Nikon Inc. "The Nikon D610 is a tool to help us capture and share
our creative vision with all the benefits of a full frame sensor, including
expanded depth-of-field control, wide dynamic range, high image quality, low
noise, fine color, and low-light capability."

Superior Image Quality
Inside and out, the Nikon D610 is dynamically engineered to deliver the
outstanding balance of image quality, performance and operability that only a
full-frame camera can offer. The large 24.3-megapixel FX-format (35.9 x 24mm)
CMOS sensor is capable of creating low-noise images with amazing dynamic
range, clarity and precise color, even in challenging light. No matter the
type of photography, from landscapes to wildlife, portraits to sports, the
Nikon D610 excels, delivering stellar sharpness, superior handling, and the
ability to enjoy the full resolution benefits of a wide variety of NIKKOR
glass. Image quality and performance are further bolstered with the aid of
Nikon's EXPEED 3 image processing engine, which helps to provide vivid colors
and an exceptionally broad tonal range while quickly processing image data
transfer from capture to card. Additionally, EXPEED 3 contributes to
surprising energy efficiency for all-day shooting.

Serious Performance for the Advanced Photographer
Whether capturing an awe-inspiring vista at the golden hour, or portraits that
absolutely have to flatter, the swift response and advanced feature set will
appeal to a wide range of users. From Nikon core technologies to thoughtfully
laid-out controls, the robust and innovative feature set of this D-SLR will
satisfy even the most demanding enthusiast.

  oLow-Light Performance: A wide ISO range helps the user master any
    lighting challenge. From a clean ISO 100 to a versatile 6,400 (25,600,
    Hi-2), the D610 provides minimal noise and maximum confidence. 
  o39-Point AF System and Scene Recognition System: Users can select single
    point, continuous, dynamic or 3D autofocus modes to adapt to any shooting
    situation from static subjects to dynamic athletics. The Nikon D610's
    39-point AF system quickly acquires focus throughout the frame, even on
    fast moving subjects. For further accuracy, the system uses Nikon's
    exclusive 3D Color Matrix Metering II 2016 pixel RGB Sensor in conjunction
    with the Scene Recognition System to analyze the scene and adjust
    exposure, white balance and focus. The resulting images display a more
    balanced exposure, precise sharpness and accurate color. Furthermore, the
    D610 utilizes nine cross-type sensors, seven of which retain AF ability up
    to f/8, a true boon to wildlife and sports photographers who rely on
    teleconverters for maximum distance.
  oNew Improved Automatic White Balance (AWB): With an updated AWB
    algorithm, users can capture more vivid skies, and more natural-appearing
    reproduction of artificial light than ever before. Additionally, more
    natural skin tones can be captured, rendering faces with a more
    three-dimensional appearance.
  oNew Increased Speed and Performance: A new shutter mechanism in the D610
    affords a faster frame rate. Users can now capture the action at a
    continuous 6 frames-per-second (fps), which is ideal for photographing
    action sports or elusive wildlife.
  oNew Quiet Continuous Shutter Mode: Ideal for weddings and other sensitive
    events, the D610 features a new Quiet Continuous Shutter Mode. When
    selected via the main command dial, users can shoot discretely at up to 3
    fps.
  o100% Frame Coverage and 3.2-inch High Resolution LCD: Shoot all day
    comfortably and compose easily through the wide and bright optical
    viewfinder, which offers 100% frame coverage. Additionally, the
    high-resolution 921K dot, 3.2-inch LCD screen is viewable from a wide
    variety of angles making it easy to compose, review and share.
  oUnleash Creativity with Advanced Modes: With a wide variety of creative
    modes designed for enthusiasts, users can continue to express themselves
    in new, creative ways. A series of images with multiple exposures can be
    combined with built-in HDR, while users can explore their inner artist
    with an automatic Time Lapse Mode, or the intervalometer found in all
    advanced Nikon D-SLR's. To adjust color, saturation and other image
    parameters on the fly, Picture Controls can be applied to both stills and
    HD video.
  oDual SD Memory Card Slots: The Nikon D610 accepts two SD memory cards,
    which users can set to copy and overflow, or mark as one dedicated video
    when shooting multimedia. Additionally, the D610 accepts blazing-fast and
    high capacity SDXC and UHS cards.
  oFull High Definition Capabilities: Capture stunning Full 1080P HD video in
    a variety of frame rates, including a cinematic 24p and 30p. A useful
    feature inherited from professional Nikon cameras, the Nikon D610 can feed
    100% full screen, uncompressed video via HDMI to an external device such
    as a monitor or digital recorder. Additionally, a stereo microphone and
    headphones can be connected through thoughtfully placed auxiliary input
    jacks for capturing and monitoring audio.
  oShare a Stellar Shot Instantly: When using the optional WU-1b Wireless
    Mobile Adapter^1, unbelievable images can be shared directly to a
    compatible smart mobile device such as a phone or tablet. Users can then
    share these images with friends and family through their own social
    networks or photo sharing applications.
  oRobust Construction: The Nikon D610 is sealed and gasketed, with dust and
    moisture resistance of the same caliber as the Nikon D800. The top and
    rear covers of the camera are made of magnesium alloy for maximum
    durability, while the shutter unit is tested to 150,000 cycles.

NIKKOR, Speedlight and System Compatibility
The Nikon D610 is compatible with a wide variety of NIKKOR Lenses, allowing
users to truly realize a lens' potential with an FX-format camera. For eighty
years, photographers have come to rely on Nikon's heritage of optical
excellence for lenses that deliver the pinnacle of optical quality.
Additionally, the Nikon D610 is fully compatible with Nikon's Creative
Lighting (CLS) System, and can act as a Commander to control up to two groups
of Speedlights, in-camera.

Price and Availability
The Nikon D610 D-SLR will be available in late October 2013 in a variety of
configurations.

  oBody Only – $1999.95* Suggested Retail Price (SRP)
  oWith AF-S NIKKOR 24-85MM F/3.5-4.5G ED VR Lens - $2599.95* SRP
  oWith AF-S NIKKOR 28-300MM F/3.5-5.6G ED VR Lens + 32GB Class 10 memory
    card + Large Laptop Bag - $3049.95* SRP
  oWith AF-S NIKKOR 24-85MM F/3.5-4.5G ED VR Lens + AF-S VR ZOOM-NIKKOR
    70-300MM F/4.5-5.6G IF-ED Lens + WU-1b Wireless Mobile Adapter + D-SLR
    Tablet Bag + 32GB Class 10 memory card - $3249.95* SRP

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of the
Nikon Inc., recently celebrated its 80th anniversary of NIKKOR optics, and
announced the production of over 80 million NIKKOR lenses in 2013, creating a
new milestone in Nikon's heritage of superior optics. For more information,
dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels
of photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at
http://www.facebook.com/nikon and get the latest news and information from
Twitter by following @NikonUSA.

^1The Wireless Mobile Adapter Utility Application must be installed on the
smart device before it can be used with the WU-1b Wireless Mobile Adapter
connected to the Nikon D610. The application can be downloaded free of charge
from Google Play™ or the Apple App Store. For use with Android or iOS mobile
devices, please refer to mobile device compatibility and available features at
https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en
(Android) or
https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010
(iOS).

^2Android and Google Play are trademarks of Google, Inc.
^3iPhone, iPad and iTunes are trademarksof Apple Inc., registered in the U.S.
and other countries.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.

SOURCE Nikon Inc.

Website: http://www.nikonusa.com
Contact: MWW Group, Geoff Coalter, E: gcoalter@mww.com; Matt Kopacz E:
mkopacz@mww.com, P: 201.507.9500; press.nikonusa.com