2013 Lands' End Business Gift Survey Reveals Holiday Gifts Growing in
Popularity with Clients and Employees
October 11 Lands' End Business Outfitters webinar helps companies select the
DODGEVILLE, Wis., Oct. 8, 2013
DODGEVILLE, Wis., Oct. 8, 2013 /PRNewswire/ --Whether a monogrammed tote,
apparel or a gourmet treat, more American workers (78 percent) would rather
receive a great holiday gift than have an office party – an increase of 12
percent from just one year prior. Lands' End Business Outfitters today
released the results of its 2013 Holiday Business Gift Survey* with some
surprising results. In addition, to help organizations select holiday gifts,
Lands' End Business Outfitters announced it is hosting a Holiday Gifting
Webinar on Friday, October 11 at 12 noon CST at landsend.com/business.
"The holidays are a natural time to recognize employees and business partners
with a thoughtful gift. Our survey shows that people really appreciate those
gifts – much more than even an office party," said Carl Atwell, senior vice
president, Lands' End Business Outfitters. "We work hard to develop a
selection of high-quality gifts to fit just about any budget and many tastes.
We've truly earned our reputation for quality and customer service."
Seventy-four percent of survey respondents indicated a "reputation for
quality" as their number one attribute for selecting a gift provider, followed
by a "wide assortment of product offerings" at 54 percent. As "the most
recommended brand of logo'd products"**, Lands' End Business Outfitters meets
all these demands with hundreds of top-notch gifts that can be personalized
with a logo and are backed by the Lands' End unconditional return policy,
Business Gifting Begins
According to the survey, now until November 30 is prime time for corporate
gift shopping (56 percent of respondents). Lands' End Business Outfitters is
at the ready with everything from delicious North Pole Pretzels in a reusable
tin to a new Fireside 6-in-1 Game Set in natural wood. To help clients and
employees deck their homes and office halls, organizations will find a
selection of fresh greenery. For items that can be personalized, look for
backpacks, padfolios, portfolios, Canvas Totes, Canvas Wine Totes, fleece
throws and even drinkware and a wine and cheese kit.
The 2013 Holiday Business Gift Survey also uncovered the following surprising
oTried-and-True: Of the 73 percent of employers that purchase employee
gifts, most plan on spending up to $50 – about the same as last year (50
percent). Employers prefer to give employees apparel (42 percent), gift
cards (28 percent), bags/totes (27 percent) and food (24 percent); while
most employees' preferred gift to receive from an employer is a holiday
cash bonus (45 percent), followed by gift cards (23 percent) and apparel
(11 percent), beating out an extra day off at 6 percent.
oThoughtful and Practical: Of the employers that purchase client gifts,
most plan on spending the same as they did last year. Most (39 percent)
seek practical items that can be used outside of the workplace. Plus, most
are spending less than $25, but about one-third are spending $25-50.
Preferred gifts are apparel (38 percent), bags/totes (38 percent), food
(28 percent), drinkware (22 percent) and padfolios/writing instruments (18
oGifting Policies: The majority of companies don't have a gifting policy
(36 percent). Of those companies that do, 12 percent specify gifts of less
oGifts for Bosses: Most employees give their boss a gift – whether a group
gift (36 percent) or just from them (30 percent).
About Lands' End Business Outfitters
Lands' End Business Outfitters designs unique uniform programs that offer
employees individual choices and help build the brands of companies of all
sizes, including hundreds of Fortune 1000 companies. All Lands' End
merchandise is Guaranteed. Period.® Lands' End is a proud member of Sears
Holdings Corporation (NASDAQ: SHLD). For more information visit
www.landsend.com/businessor call 1-800-338-2000.
About Lands' End^®
Lands' End is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.^® Lands' End delivers timeless style
for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).
*Lands' End Business Outfitters Business Gift Survey of 671 corporate decision
makers via online, September 16-25, 2013.
**Independent logo'd product study fielded by Equation Research, June 12-19,
SOURCE Lands' End Business Outfitters
Contact: Michele Casper, Lands' End, 608-935-4633, firstname.lastname@example.org
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