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Starbucks Offers Even More Choices and Benefits to My Starbucks Rewards™ Members



  Starbucks Offers Even More Choices and Benefits to My Starbucks Rewards™
  Members

Business Wire

SEATTLE -- October 8, 2013

Starbucks Coffee Company (NASDAQ:SBUX):

WHAT: My Starbucks Rewards™ loyalty members will soon have even more benefits
and choices, beginning Oct. 15.

  * More Choices of Benefits:

       * If members have a free birthday reward, or have earned a free drink
         or food reward, they can now choose Evolution Fresh™ juices (as well
         as other bottled Starbucks® beverage in participating Starbucks
         stores).
       * In addition to the free birthday drink or food item members currently
         enjoy, this year’s birthday email will include a coupon for 15
         percent off a customer’s purchase at StarbucksStore.com*.

  * More Places to Redeem Rewards:

       * In addition to being able to earn Stars at participating Teavana
         stores, members can also redeem their rewards at participating
         Teavana stores across the U.S. and Canada. This includes free
         refills, and a free beverage or 1 oz. of loose tea for free birthday
         or earned free rewards.
       * In addition, many airport locations in the U.S. and Canada will now
         redeem members’ free birthday or earned free drink or food rewards.
         Please check the store locator on starbucks.com to see which stores
         are now honoring redemption of My Starbucks Rewards™ free rewards.

WHEN: Beginning October 15, 2013

WHERE: Participating Starbucks and Teavana stores in the U.S. and Canada

How to Participate:

  * Customers can join My Starbucks Rewards™ by registering a Starbucks Card
    at https://www.starbucks.com/register, or by downloading the Starbucks
    mobile app.
  * Upon joining, customers are at the Welcome level of the My Starbucks
    Rewards™ program, where they can receive a free food or drink reward on
    their birthday at participating Starbucks® stores or a free drink or 1 oz.
    of loose leaf tea at participating Teavana® stores. Customers will also
    receive a special one-time 15 percent off birthday coupon to use on
    StarbucksStore.com*.

       * Green Level: Once members earn 5 Stars, they will move to the Green
         level, where they may receive all of the Welcome level benefits in
         addition to free refills on brewed or iced coffee or tea during the
         same store visit when the original drink was paid for with their
         registered Starbucks Card, and special member exclusive offers.
       * Gold Level: After customers earn 30 Stars in 12 months (25 additional
         Stars after initially qualifying for Green level), customers will
         qualify for the Gold level. At this level, customers may receive
         Welcome and Green level benefits in addition to a personalized Gold
         Card and free reward after every 12 Stars.

*Some restrictions apply. See www.starbucks.com/rewards for full program
details.

About Starbucks Coffee Company

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the finest quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131008005644/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50724394&lang=en

Contact:

Starbucks Coffee Company
Linda Mills, 206-318-7100
press@starbucks.com
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