Starbucks Offers Even More Choices and Benefits to My Starbucks Rewards™
SEATTLE -- October 8, 2013
Starbucks Coffee Company (NASDAQ:SBUX):
WHAT: My Starbucks Rewards™ loyalty members will soon have even more benefits
and choices, beginning Oct. 15.
*More Choices of Benefits:
*If members have a free birthday reward, or have earned a free drink
or food reward, they can now choose Evolution Fresh™ juices (as well
as other bottled Starbucks® beverage in participating Starbucks
*In addition to the free birthday drink or food item members currently
enjoy, this year’s birthday email will include a coupon for 15
percent off a customer’s purchase at StarbucksStore.com*.
*More Places to Redeem Rewards:
*In addition to being able to earn Stars at participating Teavana
stores, members can also redeem their rewards at participating
Teavana stores across the U.S. and Canada. This includes free
refills, and a free beverage or 1 oz. of loose tea for free birthday
or earned free rewards.
*In addition, many airport locations in the U.S. and Canada will now
redeem members’ free birthday or earned free drink or food rewards.
Please check the store locator on starbucks.com to see which stores
are now honoring redemption of My Starbucks Rewards™ free rewards.
WHEN: Beginning October 15, 2013
WHERE: Participating Starbucks and Teavana stores in the U.S. and Canada
How to Participate:
*Customers can join My Starbucks Rewards™ by registering a Starbucks Card
at https://www.starbucks.com/register, or by downloading the Starbucks
*Upon joining, customers are at the Welcome level of the My Starbucks
Rewards™ program, where they can receive a free food or drink reward on
their birthday at participating Starbucks® stores or a free drink or 1 oz.
of loose leaf tea at participating Teavana® stores. Customers will also
receive a special one-time 15 percent off birthday coupon to use on
*Green Level: Once members earn 5 Stars, they will move to the Green
level, where they may receive all of the Welcome level benefits in
addition to free refills on brewed or iced coffee or tea during the
same store visit when the original drink was paid for with their
registered Starbucks Card, and special member exclusive offers.
*Gold Level: After customers earn 30 Stars in 12 months (25 additional
Stars after initially qualifying for Green level), customers will
qualify for the Gold level. At this level, customers may receive
Welcome and Green level benefits in addition to a personalized Gold
Card and free reward after every 12 Stars.
*Some restrictions apply. See www.starbucks.com/rewards for full program
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the finest quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup.
Photos/Multimedia Gallery Available:
Starbucks Coffee Company
Linda Mills, 206-318-7100
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