Toyota Prius Pre-Collision System National Class Action Filed By McCuneWright, LLP

Toyota Prius Pre-Collision System National Class Action Filed By McCuneWright,
                                     LLP

PR Newswire

REDLANDS, Calif., Oct. 8, 2013

REDLANDS, Calif., Oct. 8, 2013 /PRNewswire/ --On October 8, 2013, the Law
Firm of McCuneWright, LLP, announced the filing of a nationwide class action
entitled Lee v. Toyota Motor Sales, U.S.A., Inc. The case was filed in the
United States District Court of California. The lawsuit alleges that since at
least 2010, Toyota has marketed and sold a safety option called the
Pre-Collision System (PCS) in its high-end Prius Five vehicles. The lawsuit
claims that Toyota represents in its marketing materials and owner's manual
that the PCS employs radar to sense an unavoidable frontal collision, and then
if needed, automatically applies the brakes to prepare for the accident. The
PCS is part of an advanced technology package option that usually sells for
over $5,000. The PCS option is believed to make up approximately $1,000 of
that cost.

This type of technology is an important safety development from vehicle
manufacturers which provides a way to reduce the number and severity of
rear-end collisions. However, the lawsuit claims that purchasers did not
receive what Toyota represented with the PCS. In vehicle testing by the
Insurance Institute of Highway Safety (IIHS), the Toyota Prius was one of only
two models that failed to get any rating, leading the IIHS to state: "The
Toyota Prius V wagon, which claims to have autobrake, had minimal braking in
IIHS tests and currently fails to meet NHTSA criteria for forward collision
warning. It doesn't qualify for an IIHS front crash prevention rating."

The lawsuit seeks to force Toyota to reimburse owners for the cost of the PCS
and to force Toyota to discontinue marketing that the PCS provides automatic
braking. According to McCuneWright partner, Richard McCune, "The Pre-Collision
System problem illustrates our ongoing concern with Toyota's electronics and
brake systems."

McCuneWright filed the nation's first Sudden Unintended Acceleration class
action against Toyota in 2009, and settled for an estimated $1.6 billion
earlier this year. The central contention in that case was the lack of a brake
override. The acceleration and brake electronics is also at the heart of the
first Sudden Unintended Acceleration wrongful death trial that recently
concluded. A verdict is expected shortly. Additionally, in June 2013, Toyota
announced the recall of over 200,000 Prius and Lexus hybrid vehicles as a
result of problems with the brake booster pump assembly. Just yesterday, the
U.S. Supreme Court rejected an appeal by Toyota who was seeking the court to
force arbitration in California class action lawsuits arising from a claim
that the 2010 Prius' have defective anti-locking brake systems.

CONTACT: Jack Boren
         McCuneWright, LLP
         Phone: 909.557.1250



SOURCE McCuneWright, LLP

Website: http://www.mccunewright.com
 
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