One Year after Superstorm Sandy, Many Small Businesses Aren't Prepared for the Next Disaster

One Year after Superstorm Sandy, Many Small Businesses Aren't Prepared for the
                                Next Disaster

New Survey from Carbonite Finds Downtime and Losses After a Disaster Can
Cripple a Business

PR Newswire

BOSTON, Oct. 8, 2013

BOSTON, Oct. 8, 2013 /PRNewswire/ --Nearly one year after Superstorm Sandy,
small businesses are still at risk for downtime and data loss following a
natural disaster, according to new survey results from Carbonite (NASDAQ:
CARB), a leading provider ofcloud solutionsthat keep small businesses and
home offices running smoothly. The survey, conducted by Wakefield Research,
found that more than 40 percent ofsmall businesses in the tri-state area
hitby Superstorm Sandy last October (NY, NJ, and CT) think it's likely they
will be impacted by a natural disaster in the next year, and that only 22
percent feel they are very prepared.


Data loss can be devastating to small businesses
Downtime and data loss caused by natural disasters can be detrimental to any
small business. On average, survey respondents said it would take 16 days to
recreate or recover their files – and nearly a third said they would never be
able to recover or recreate all of their important business data if it was
lost. In addition to lost time, data loss can hit a small business where it
hurts – their bank account. Carbonite found that on average, small businesses
would lose $2,976 per day if they were unable to operate. This means the
average small business could lose a devastating $47,616 over the 16 days it
takes them to recover their data!

Many small businesses aren't prepared for disaster
More than two-thirds of small businesses have not created a disaster plan, and
likely aren't prepared for the realities of what could happen to their
business in a disaster. For example, 62 percent of small businesses think that
any damage caused by a natural disaster would be covered by insurance − when
in fact, data loss can cost tens of thousands of dollars and isn't covered by
traditional insurance. And even though thousands of small businesses were
displaced following Superstorm Sandy, nearly half of small business owners
don't have an alternative place they could work from if their work place
becomes a disaster zone.

The most prepared small businesses have a disaster plan for data
Nearly 75 percent of small businesses back up data electronically to
safeguard their files against potential disasters, but the majority (63
percent) use on-site methods such as external hard drives, NAS devices and
servers that are vulnerable to flood, fire and other disasters. Only 39
percent say they are using the cloud to protect their business files offsite
and out of harm's way. And while the majority of small businesses have some
kind of data backup in place, more than two-thirds aren't backing up all of
their business data.

Small businesses without backup plans are risking it all
With all that goes into running a small business – from billing to promotion
to managing employees – it's easy for data backup to slip down on the priority
list. But the common reasons small businesses aren't backing up can cost them
in the long run:

  o"The files I need are on my computer." More than a third of businesses
    don't back up because they have all the files they need locally. But as
    thousands of small businesses learned a year ago, a disaster can
    unexpectedly wipe out your business, taking your computers and data with
  o"Backups take too long." More than 20 percent don't protect their files
    because backups take too long to complete. But when the average business
    takes 16 days to recover data after a disaster, the 10 minutes it takes to
    set up an online backup solution is worth it.
  o"Backups costs too much." Twenty-one percent of businesses who aren't
    backing up blame the cost. Consider this: a one-year subscription of
    Carbonite Business starts at $229.99 per year, but the average small
    business will lose $2,976 per day if they can't operate.

One year later, Superstorm Sandy is still on the minds of small business
owners. While many have taken steps to protect their business against the next
disaster that will hit the region, some are still putting their businesses –
and livelihood – at risk. For those who consider their data to be at the heart
of their organization, backing up data to the cloud can mean the difference
between an inconvenience and the end of business altogether.

For more information about protecting business files with Carbonite Business
and BusinessPremier, or to learn about the industry-leading speed of Carbonite
Enhanced Server Backup for Windows servers, databases and live applications,
please visit or call Carbonite's Business Team at

Survey Methodology
The Carbonite Survey was conducted by Wakefield Research
( among 100 small business owners (SBOs) and
decision-makers at companies with fewer than 100 employees in each of the
following states: New York, New Jersey, and Connecticut, between September
17^th and September 27^th, 2013, using an email invitation and an online

About Carbonite
Carbonite(NASDAQ: CARB) keeps small businesses and home offices running
smoothly. Carbonite offers a comprehensive suite of affordable services for
data protection, recovery and anywhere, anytime access. More than 1.5 million
customers, including 50,000 small businesses, trust Carbonite's secure,
easy-to-usecloud backup solutionsand award-winning U.S.-based customer
support. For more information, please, connect with us on
Twitter@carboniteand @carbonitebiz, or visit ourFacebook page.

Media Contact
Megan Wittenberger

SOURCE Carbonite

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