Akzo Nobel NV: AkzoNobel welcomes the world to Planet Possible

        Akzo Nobel NV: AkzoNobel welcomes the world to Planet Possible

October 8, 2013

AkzoNobel has reinforced its position as a global leader in sustainability by
launching a new concept which captures the essence of the company's strategy
to deliver more value from fewer resources.

Known as Planet Possible, it's not only designed to drive innovation and
promote radical efficiency, but will also inspire employees, customers and
suppliers and build on AkzoNobel's number one ranking for the last two years
on the Dow Jones Sustainability Indices.

Speaking ahead of a live online debate taking place today to promote the
launch, Corporate Director of Sustainability, André Veneman, said that Planet
Possible represents the next significant leap forward in the company's ongoing
journey to connect value creation to resource efficiency.

"We know that our success depends on our ability to do radically more with
radically less, so we have adopted a strategy which involves us working with
customers to open up infinite possibilities in a finite world," he explained.
"It's important that we accelerate the pace of our commitment and better
understand the changes that will be required in our market segments, so we are
taking a major step to turn challenges into opportunities.

"Adopting a Planet Possible approach will enable us to work together with
customers and suppliers to develop leading solutions and meet ever-changing
market needs. It will also help us to realize our sustainability ambitions,
such as achieving a revenue share of at least 20 percent from products that
are more sustainable for customers than those of our competitors."

Today's online debate is available as a live video stream via the company's
akzonobel.com corporate website. It will feature Veneman discussing the theme
of driving more value from fewer resources with two independent experts, Dax
Lovegrove from WWF and Martin Chilcott from 2degrees, the world's largest
online community of sustainability professionals. The live broadcast starts at
14.00 CET and will also be made available as an edited "on demand" video.

Continued Veneman: "The world being limited by resources doesn't mean our
ambition and imagination have to be restricted as well. We're committed to
finding opportunities where there don't appear to be any."
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AkzoNobel is a leading global paints and coatings company and a major producer
of specialty chemicals. We supply industries and consumers worldwide with
innovative products and are passionate about developing sustainable answers
for our customers. Our portfolio includes well-known brands such as Dulux,
Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands,
we are consistently ranked as one of the leaders in the area of
sustainability. With operations in more than 80 countries, our 50,000 people
around the world are committed to delivering leading products and technologies
to meet the growing demands of our fast-changing world.

Not for publication - for more information

Corporate Media Relations, Tel. +31 20 502 78 33
Contact: Paul Thomas

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AkzoNobel news release pdf

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