New Room on the Broom Games App Flies into iTunes Just in Time for Halloween

 New Room on the Broom Games App Flies into iTunes Just in Time for Halloween

Based on Penguin Group's #1 Best-Selling Children's Picture Book from Julia
Donaldson and Axel Scheffler, the New App Completes the Room on the Broom
Halloween Product Line-Up, Featuring Books, DVD and Plush, plus a Halloween
Premiere on Sprout

PR Newswire

LONDON, Oct. 8, 2013

LONDON, Oct. 8, 2013 /PRNewswire/ --Just in time for Halloween, the first
ever Room on the Broom interactive games app is now available from Magic Light
Pictures through the iTunes store for iPad, iPad Mini, iPhone and iPod Touch;
and Google Play and Amazon for Android devices, priced at $4.99 with no in app

(Photo: )
(Photo: )

The new Room on the Broom Games app is based on Penguin Group's #1
best-selling children's picture book written by the much-loved author Julia
Donaldson, UK Children's Laureate (2011-2013), and illustrated by Axel
Scheffler—the same author and illustrator team that created the
critically-acclaimed book series, The Gruffalo and  The Gruffalo's Child. The
Room on the Broom board book and paperback claimed the #1 and #2 spots
respectively in the Children's Picture Book Category for the weeks ending
September 15, September 22 and September 29 according to Publishers Weekly.

The new game debuts just in time for Halloween alongside a range of high
quality merchandise for the Room on the Broom brand, including books from
Penguin, a range of plush from Kids Preferred, and the DVD release of the
movie from NCircle Entertainment. Additionally, the multiple award-winning
animated movie debuts this year in its first U.S. broadcast slots on 24-hour
preschool network Sprout, airing on Oct 30, 31, Nov 29 and Dec 7, reaching
more than 55 million households.

There's room on the broom for everyone in this high quality games app for 3-
to 7-year-olds, featuring beautiful design based on Scheffler's original
illustrations. Offering children a safe, entertaining and interactive
experience they can enjoy time and time again, Room on the Broom Games
provides eight imaginative activities that players can interact and explore
within, while practicing early learning skills such as counting, creativity
and literacy through a range of engaging games. Collectively, the games
explore the world of Room on the Broom, complementing the experience of
reading the book and watching the film. Key characters are featured and
players get to help them fly, eat and explore their world. Designed to ensure
players and parents feel comfortable and safe in the digital space, there are
no in-app purchases.

Julia Donaldson comments, "'When Magic Light first mentioned to me the idea of
producing a game offering children a different way to engage with the Room on
the Broom characters, I was confident that they would produce another
beautiful high-quality product to sit alongside their films and merchandise.
The games have been especially designed to echo traditional children's games
of observation and memory and are a lovely addition to the world of Room on
the Broom." She adds, "My own favorites are feeding fries to the dragon and
creating constellations of stars!"

Axel Scheffler added, "I'm delighted to see how my original artwork has been
used to create such beautifully produced games that give children the
opportunity to explore the world of Room on the Broom in a whole new way."

Fans can play with their favorite characters -- the Witch, Cat, Dog, Bird,
Frog and Dragon -- in these magical games:

  oJoin the stars – Fly through the air and connect all the sparkly stars to
    find the right image!
  oFind the hat – The Witch has lost her hat! Is it behind the tree? Help Dog
    find the hat in the woods.
  oWindy day collecting game – It's a windy day and Cat needs help collecting
    a few things, will you help? Be careful not to miss them!
  oFind the bow – The Witch has lost her bow! Is it in the hay? Help Bird
    find the bow in the field.
  oFind the wand – The Witch has lost her wand! Is it under the lily pad?
    Help Frog find the wand in the pond.
  oDrawing with stars – Light up your imagination by creating pictures in the
    night sky. Place the numbered stars where you wish and watch the witch
    transform it into a dot-to-dot picture.
  oDragon loves fries – The Dragon is hungry and is planning to have fries
    for his dinner! Feed the dragon fries and avoid the other falling objects
    from the sky!
  oFly the magnificent broom – Whoosh! Join the gang on the magnificent broom
    and fly through the starry night sky. Take control and steer the broom to
    collect letters, which spell out a word!

Additional Room on the Broom products include:

  oRoom on the Broom books from Penguin Group. Hardcover (SRP: $16.99) and
    Board Book (SRP: $6.99) versions are available wherever books are sold.
  oRoom on the Broom DVD from NCircle Entertainment, available at Barnes &
    Noble, Target, Walmart, Toys"R"Us, Kmart,, (SRP: $9.99). Named
    "Best Animated Short" by the Toronto International Film Festival Kid's
    Festival, beautiful CGI animation brings the book's drawings to life under
    the direction of Max Lang & Jan Lachauer. Gillian Anderson (The X Files)
    provides the voice of the witch; while Timothy Spall of Harry Potter fame,
    lends his voice to the dragon. Simon Pegg (Hot Fuzz, Shaun of the Dead)
    narrates the story, which also features the recognizable voices of Martin
    Clunes, Rob Brydon, Sally Hawkins and David Walliams portraying the
    helpful animals that comprise the witch's family.
  oRoom on the Broom plush from Kids Preferred, available at Barnes & Noble
    and, Witch, Dragon and Cat are perfect for kids of all
    ages. These surface-washable, soft and moveable plush, help kids to bring
    the classic story to life with their own twists and imagination. The
    lovable Witch is 15 inches (SRP: 12.95); Dragon is 8 inches and Cat is 7.5

The Room on the Broom Games app is available for $4.99 through iTunes, Google
Play and Amazon.

Visit the Room On the Broom website for more information.

For more information please contact:
Carol Holdsworth/Michelle Orsi
Three.Sixty Marketing & Communications

About Room on the Broom:
Room on the Broom is a much-loved best selling book written by Julia Donaldson
and illustrated by Axel Scheffler. Translated into 28 different languages, the
book was published in the U.S. by Penguin Group, and although not a
traditional Halloween story, it topped the children's picture book charts for
6 weeks over Halloween 2012. Room on the Broom is a magical story about
teamwork and friendship featuring a kind witch who invites a surprising
collection of animals to join her on her broom, much to the frustration of her
cat. When the broom snaps in two and the witch encounters a dragon, everyone
has to work together to defeat him.

In 2012 Magic Light Pictures produced the half hour animated special based on
the book. First broadcast in the UK on BBC One, the film was seen by 7.6m
viewers during the Christmas period. A musical adaptation created by Tall
Stories, nominated for an Olivier Theatre award in 2013, tours the world with
regular Christmas seasons in London's West End.

About Magic Light Pictures:
Magic Light Pictures is an award winning brand-building and production
company, which creates rich and imaginative experiences for families
worldwide. Magic Light is focused on growing select family brands with strong
stories, evergreen characters and products to cherish.

In Addition to Room on the Broom, Magic Light's key brand is The Gruffalo,
from the best-selling picture books by author Julia Donaldson and illustrator
Axel Scheffler. Magic Light produced the Oscar and BAFTA-nominated half-hour
animated films, The Gruffalo and The Gruffalo's Child, and has licensed them
to over 80 broadcasters worldwide. Magic Light also runs a cross-category
international merchandising programme for The Gruffalo brand, with over 40
licensees and 250 products, which capture the charm of the original books.

About Penguin:
Penguin Group (USA) Inc. is the U.S. member of the internationally renowned
Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and
children's trade book publishers, owning a wide range of imprints and
trademarks, including Berkley Books, Dutton, Frederick Warne, G.P. Putnam's
Sons, Grosset & Dunlap, New American Library, Penguin, Philomel, Riverhead
Books and Viking, among others. The Penguin Group is part of Pearson plc, the
international media company. For information about other books from Penguin

Read more news from Room on the Broom.

SOURCE Room on the Broom

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