Standard Sales Selects Softeon Beverage to Increase Control and Visibility Across Multiple States

  Standard Sales Selects Softeon Beverage to Increase Control and Visibility
  Across Multiple States

Business Wire

RESTON, Va. -- October 8, 2013

Standard Sales Company, L.P., one of the largest beer wholesalers in the
United States, has selected Softeon’s Route Accounting System (RAS), Warehouse
Management System (WMS), Transportation Planning Module (TPM), and budgeting
tools. With nine locations spread over three states, Standard Sales will use
Softeon’s Total Beverage Solution to centralize their back-office operations
with a single system processing across all sites.

With Softeon’s integrated RAS and WMS functionality, Standard Sales  will
boost its operational efficiencies with real-time visibility into all stages
of the distribution cycle, as well as strengthen control of the budgeting
processes, across its broad landscape.

“As our company grew and we expanded our operations, we found that we needed
to modernize our in-house RAS system with a comprehensive solution that could
handle the complexities inherent in running a multi-state distribution
business that could provide deeper financial visibility, from a transaction
level all the way up to the general ledger,” said Darla LaShomb, Chief
Financial Officer for Standard Sales. “With Softeon’s beverage solution, we
get the visibility and control we need on a web-based platform. And, in the
process, we further streamline our warehouse operations and increase

“Previously, Standard Sales Company, L.P. was running a custom in-house RAS
system only. Now by adding WMS, they will gain warehouse productivity by
optimizing travel paths, better slotting and utilizing voice picking and many
more operational improvements. Adding the TPM, and creating delivery truck
plans integrated with customer pre-orders and peddle sales, will help quickly
optimize their bay truck and cart loading,” added Shyam Krishna, Executive
Vice President for Softeon. “The visibility across all locations will be
real-time with KOIs, events and reporting through smart mobile technology,” he

About Standard Sales Company, LP

With nine branch operations and more than 500 employees, Standard Sales
Company is one of the largest beverage wholesalers and one of the largest
Anheuser-Busch InBev distributors in the United States.The Corporate Offices
of the company are located in Odessa, Texas. The company maintains and
operates sales and distribution centers in Odessa, Lubbock and San Angelo,
Texas; Colorado Springs, Littleton, Pueblo, Alamosa and Durango, Colorado; and
Olive Branch, Mississippi.

About Softeon Beverage

Softeon Beverage is a total software solution facilitating end-to-end beverage
distribution and supporting distributors of any size with flexible modules.
Softeon Beverage combines a progressive Route Accounting System (RAS), a
feature rich, fully functional Warehouse Management System (WMS), and an
industry specific set of tools. Together, or as stand-alone solutions, they
provide industry leading Supply Chain Management (SCM) tools that help
distributors grow their business today and keep up with the technology trends
of tomorrow. For more information on Softeon’s Total Beverage Solution, visit
Softeon Beverage ( Softeon, Inc. is a global
provider of supply chain software solutions from planning through execution.
For information on Softeon, visit


Softeon, Inc.
Christian Miller, 703-793-0005
Senior Director, Marketing
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